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Pittsburg Chamber of Commerce to Host State of Education Luncheon

Pittsburg Chamber of Commerce to Host State of Education Luncheon

The Pittsburg Chamber of Commerce

Pittsburg, CA (PRWEB) February 18, 2012

The Pittsburg Chamber of Commerce welcomes the public to attend its annual State of Education Breakfast at the Pittsburg Yacht Club from 8:30AM to 10:30AM on Wednesday, February 22. The focus of the State of Education Breakfast is to inform the Pittsburg business community about ongoing initiatives and pressing issues faced by today’s educators.

The Pittsburg Chamber of Commerce understands the value of an educated workforce and recognizes that business can impact schools in order to build a better future for the community. The Breakfast is designed to facilitate meaningful discourse on the topic and features guest speakers from several facets of education in Pittsburg.

“Come join us for this eye opening event,” invites Monica Couture, Director of Operations of the Pittsburg Chamber of Commerce. “You don’t want to miss it.”

This year, guest speakers include Dr. Joseph A. Ovick, Ed.D, Contra Costa County Superintendent of Schools; Richard Livingston, Interim President of Los Medanos College; Linda Rondeau, Superintendent of the Pittsburg Unified School District; and Bob Peck, Principal of Pittsburg Adult Education.

The panel has been selected to provide a look at different sectors of education in Pittsburg, including both private and public school options for elementary and secondary education, as well as higher education.

The Pittsburg Yacht Club is located at 3 Marina Blvd, Pittsburg, CA 94565. Tickets are $ 20 per person. For tickets contact The Pittsburg Chamber of Commerce at (925) 432-7301 or e-mail reservations to chamber(at)pittsburgchamber(dot)org. Reservations are a must for this event.

Further information and RSVP links can be found on the Pittsburg Chamber of Commerce Facebook page.

For more information, and sponsorship opportunities, please visit pittsburgchamber.org or call the Chamber at (925) 232-4237.

About the Pittsburg Chamber of Commerce

The Pittsburg Chamber of Commerce is a voluntary Bay Area association of Pittsburg small business people working to provide the economic and civic viability of our community. The Pittsburg business development association prides itself on leading citizens to the information source they need, when they need it. Members of the Pittsburg Chamber of Commerce receive access to benefits including the online and print member directory, monthly newsletters, advertising opportunities, a resource center, Pittsburg business networking events, and much more!

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The Structured Search Engine

Google Tech Talk January 19, 2011 Presented by Andrew Hogue. ABSTRACT Structured search is about giving the search engine a deeper understanding of documents and queries and how they relate to real-world entities. Using this knowledge, we can build search products that lead users directly to their answers, or assemble disparate data into a more unified interface that helps users make better decisions. This talk will present a variety of ways in which a better understanding of structure and semantics is helping Google push the boundaries of search. Andrew Hogue is a Senior Staff Engineer and Engineering Manager in the Search Quality group at Google New York. He has worked on a wide array of projects including question answering, Google Squared, sentiment analysis, local and product search, and Google Goggles. His is interested in the areas of structured data, information extraction, and machine learning, and their applications to search and search interfaces. Prior to Google, he earned a M.Eng. and BS in Computer Science from MIT. This Tech Talk was presented at one of the Google NYC Tech Talk series. For more information, or to attend future events at the Google NYC Engineering Office, see www.meetup.com

The Speaking of Wealth Show Offers Facebook Marketing Expertise from Brian Carter

The Speaking of Wealth Show Offers Facebook Marketing Expertise from Brian Carter

Irvine, CA (PRWEB) February 08, 2012

The Speaking of Wealth podcast took on one of the biggest questions in business today during its 43rd episode: how to use Facebook to make money? Social media marketing expert Brian Carter joined Speaking of Wealth to discuss search engine optimization, social media, Google Adwords, relationship building and converting clicks to sales.

Carter says he fell into professional Search Engine Optimization (SEO) while studying acupuncture. “I did freelance for a while, doing Adwords and SEO for medium-sized companies and small businesses,” said Carter. “After that, I moved to South Carolina and started working for an agency that does a lot of hotel promotions.” His initial experience with Search Engine Optimization came through Google Adwords. However, as time went on, he became fascinated with Facebook—just as many businesses are now. Except, how discovered that many businesses don’t know how to use Facebook effectively.

“Facebook marketing is trying to capture an audience the same way you capture an email audience. Once that’s done, you market it over and over,” he said. “With search marketing and Adwords, people try to get people when they’re ready to buy. You have to think of Facebook marketing like email. You have to capture the audience and then engage them.”

As a social networking tool, Facebook isn’t likely to generate a lot of immediate sales. The avid marketer needs to have a plan. “You need to have the right people and then you have to have a strategy for whatever the goal is you have for them,” said Carter. “I think we’re not totally there yet. A lot of people don’t know how quite to use it yet. Using Facebook in marketing is about building relationships.”

He continued by relating some hard facts about Facebook fan pages. “Around twenty percent of your fans are seeing your posts. People don’t realize that,” commented Carter. “How are you going to make any money if you aren’t even visible? It’s a multi-step thing. You have to capture an audience first, then engage them before you try and sell anything.”

Carter’s biggest tip for engaging fans is to put a call to action in fan page updates: this is the “click like if you like ‘blank’” philosophy. His next tip is to build the page around the demographic. “When you attract people on Facebook, you’re typically doing it with something they’re already interested in,” continued Carter. “Let’s say it’s somebody that wants to make money at home. You track people who want to work at home. Sell the dream, the opportunity for free time, to live the good life. Tell them to click ‘like’ if you want luxury. Build your page around your target audience’s biggest passion. You’ll have higher click rates.”

The key to anything relating to Facebook is engagement, then relationship building. That’s the only way to get customers to take out their wallets.

Brian Carter is a respected elite internet marketing expert around the world. He’s well known for his hands-on business experience, cutting edge insights and background in improv and stand-up comedy—which has made him a much sought-after speaker and trainer. Brian is the co-author of Facebook Marketing and has authored an e-book called How to Get More Fans On Facebook.

About Speaking of Wealth

The Speaking of Wealth Show focuses on the incredible opportunities available to publishers, speakers and consultants. Perhaps no other topic allows professionals to follow their passion down the road to profit—and it all starts with effective communication. Anyone with the urge to share knowledge and get paid for it should tune in to the Speaking of Wealth Show. For information, visit Speaking of Wealth online.

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©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.

Advertising Promotion and Other Aspects of Integrated Marketing Communications

Advertising Promotion and Other Aspects of Integrated Marketing Communications

The eighth edition of Shimp’s market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS fully integrates all aspects of marketing communication. While continuing to focus on the time honored IMC methods, the text reflects new academic literature and practitioner developments in the field. Some reorganization along with comprehensive treatment on the fundamentals of advertising and promotion are the focus of the revision. Changes include earlier coverage of new brands (ch. 3), the latest in various forms of Internet advertising (ch. 13), a new chapter (18) on PR and word-of-mouth management, and expanded coverage environmental issues regarding global warming and sustainability in a newly-organized ethics chapter (21).

List Price: $ 256.95

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