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Killing Us Softly 3: Advertising’s Image of Women
http://www.mediaed.org
Jean Kilbourne’s pioneering work helped develop and popularize the study of gender representation in advertising. Her award-winning Killing us Softly films have influenced millions of college and high school students across two generations and on an international scale. In this important new film, Kilbourne reviews if and how the image of women in advertising has changed over the last 20 years.
With wit and warmth, Kilbourne uses over 160 ads and TV commercials to critique advertising’s image of women. By fostering creative and productive dialogue, she invites viewers to look at familiar images in a new way, that moves and empowers them to take action.
Duration : 0:6:36
[youtube _FpyGwP3yzE]
25 Responses to “Killing Us Softly 3: Advertising’s Image of Women”
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“Where else could …
“Where else could this image of thinness come from… ” How about everywhere else in the world!! The only reasons why American women are especially fat is because they cram their faces with cheesecake and McDonald’s all while parking their jolly in front of the television. And if they happen to see an ad that says, “hey, you should to get off your and lose weight” it’s not such an evil message. However, most feminists find comfort in others being as slovenly as themselves.
@adam94598 show me.
@adam94598 show me.
@nuwavegrl It is …
@nuwavegrl It is you who is utterly naive. The excuse “well it’s the only job to do so I am helpless to make a choice” is bullshit! Doing something for money doesn’t make it involuntary. Imagine a hitman appearing in court saying, “well what was I supposed to do, I needed money.” The fact is people do these jobs for MORE money. You can still work at McDonald’s, do janitorial work, physical labor, public service or even temp work but they (get this) CHOOSE NOT TO!
@nuwavegrl But the …
@nuwavegrl But the thing is I have completely called you out and you have yet to rebuke even one of my claims. You have not rebuked the hypocrisy that is your stance on degredation, nor the hypocrisy that is your favoring of viral videos against sexual imagery while supporting lady gaga. And it’s great that you wrap it up by telling what others should do or can “get away” with when you are the bane to your own very own cause! Take your ball and go home kiddo, you’re not a worthy adversary.
You miss the point …
You miss the point by a mile. Lots of people do things for money that they would not do out of pure free will. No one wants to dress like a lobster outside a seafood restaurant, but they do it because they are broke. It’s a stupid and utterly naive point to state that they “choose” such a thing.
Yeah, I knew an …
Yeah, I knew an idiot like you would at some point use the word ‘retarded.’ You are as predictable as the sun rise. The women in your family are no doubt as stupid and uneducated as you. BTW, what a pretentious and narcissistic name: “professor”
That has nothing to …
That has nothing to do with the argument. Try to keep up with the premises Adam, or else leave the arguments to big boys.
@nuwavegrl by the …
@nuwavegrl by the way, ONE can call you out on criticizing ads as oppressive. The fact is they’re not oppressive and the women who participated in them consented to it using free will. These sexy models have spent lots of time at the gym only for some fat miserable feminist to tell them that they’re being oppressed. But what you and other wimpy feminists are really doing is claiming to have a say in other women’s lives who choose to do freely as they will.
@nuwavegrl …
@nuwavegrl Feminists and women are not the same thing The women in my family would be ashamed to participate in such a savage collective because they’re not as weak as to consider themselves as victims or part of a mob. The term “leveling the playing field” is retarded because men and women aren’t on separate opposing teams. In the case of activism and wage equity it would be like handicapping the stronger players and putting them on par with the weaker players.
Too bad all of …
Too bad all of these women signed a contract and knew up front what their pictures were going to be used for.
by the way, one CAN …
by the way, one CAN criticize certain ads, and praise others. There is no contradiction, except to idiots like you who are “all or nothing” thinkers. The ads Jean spotlights cross the line, while other ads use erotic imagery in an egalitarian way. This is too difficult for you to understand, or is it easier to ignore the obvious for the sake of defending your position no matter what?
Oh, I’m flattered …
Oh, I’m flattered that you have such an emotional investment that you actually go to my page to see my favored videos. Get a life, dumbass!
professor asswipe.. …
professor asswipe…when entire groups are oppressed, then the group must be considered together. I have to tell a “professor” this? Throughout history, certain groups have been victimized by those who enjoy power and privilege. The people who should be revered are those who have fought to level the playing field.
Lastly you say you …
Lastly you say you have no problem with “ads that show attractive people or that use erotic images” but yet you have favorite videos that condemn sexy and ideal women in the media, on top of that you also favorited lady gaga. hahahaha
That being said, I …
That being said, I am satisified I have not taken the easy route through university by getting a feminist studies degree and being “educated” in the Dr. Goebbels sense.
@nuwavegrl All …
@nuwavegrl All forms of feminism come from the same fundamental basis of women’s rights over individual rights. So whether it be radical feminism or a more chastened form of bigory, all forms feminism require bigotry no less. An individual rights egalitarian is someone who fights for the equality of rights for everyone and is someone to be revered unlike the opportunity-seeking feminist whose objective is to find power for itself wherever it lies.
wrong again. get an …
wrong again. get an education! feminism is not one thing. you ignorantly stereotype it all as being the same.
@nuwavegrl ” …
@nuwavegrl “stereotyping of feminists” is a redundant term because feminism is innately a stereotype since it is all based on the belief system of the feminin as inherent to its definition. And yes I’m criticizing your name-calling chiefly because you’re the same hypersensitive girl up in arms about offensive advertisements. How about evaluating yourself by practicing what you preach before wimpering about how the world needs to change so that you’re not offended.
@nuwavegrl Sex in …
@nuwavegrl Sex in and of itself is sexist so naturally feminists are going to go out of their way to be offended by anything that appeal’s to a man’s libido. The problem with feminists is that if they see an ad where it doesn’t treat a woman as a superior being, they will abstract it as a personal insult to themselves because they are collectivists- they believe to have a claim on someone else’s life and choice (to be in the commercial) which ironically is the most dehumanizing thing of all.
Ah yes, the …
Ah yes, the stereotyping of feminists, a typical attack by the intellectually challenged. And then you criticize me for name-calling? Common hypocritical tactic by those who want nothing to do with evaluating messages, so would rather resort to childish stereotypes.
There is a big …
There is a big difference between sexy and sexist. They will not turn to racist ads because they would be met with great hostility. So, they exploit sexism. I am not criticizing ads that show attractive people or that use erotic images. I am criticizing ads that demean women, and there are numerous examples out there.
On the subject of …
On the subject of degredation you’ve really been hoisted by your own petard when raising double-standards and while you clearly have your panties in a bunch over advertisements that you interpret as demeaning, that doesn’t stop you from engaging in demeaning name-calling. Outstanding.
@nuwavegrl your …
@nuwavegrl your response begs the question, by what means are they “getting away” with it? The entire organization of NOW has lobbied to have such ads pulled from the airways, so we can hardly dismiss that as “NO ONE” (nobodies perhaps) Calling someone a “nigger” is nothing like showing sexuality in commercials. People who find sexy women or men demeaning to themselves are wimps.there just isn’t enough backing to stop these feminsts from conintuing to stuff their faces with Lays potato chips.
professor dipshit, …
professor dipshit, NO ONE is saying that they should not be able to advertise as they wish. But notice that none of them would use the word ‘nigger’ in their ads because they understand the social repercussions. Yet they also realize that there is little repercussion to demeaning women. They exploit a double standard and the 1st amendment gives me the right to say so.
As opposed to being …
As opposed to being a video about empowering women it has done the exact opposite. Rather than teaching women to improve their physical shortcomings by hitting the gym and working hard which actually might boost their sense of accomplishment, this video treats women as helpless victims who are befallen to society. Except advertisers appeal to human emotions and there is no way feminists are going to change the male libido so that they are attracted to fat shapeless women.