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Slim Hopes: Advertising & the Obsession With Thinness
http://www.mediaed.org
Jean Kilbourne’s award-winning video offers an in-depth analysis of how female bodies are depicted in advertising images and the devastating effects of those images on women’s health. Addressing the relationship between these images and the obsession of girls and women with dieting and thinness, Slim Hopes offers a new way to think about life-threatening eating disorders such as anorexia and bulimia, and a well-documented critical perspective on the social impact of advertising.
Slim Hopes is a lively and engaging program suitable for a wide range of audiences at high schools, colleges and universities. Using over 150 ads, it informs as it entertains, allowing viewers to build an analytic framework for considering the impact of advertising on women’s health.
Duration : 0:5:10
25 Responses to “Slim Hopes: Advertising & the Obsession With Thinness”
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Men are targetted …
Men are targetted by advertising just as much as women are, mostly just on different grounds.
Although in terms of physical stature, we are BOTH held to unreasonable standards by advertisers.
Women just seem to be effected by it more since they are also taught that most of their “Worth” lies in their physical appearance. Advertising and marketing is a soul-less game, but ultimately it’s the parents who have the responsibility to teach their kids to see past all of this….
If some women r …
If some women r taking extremes to bcome thin, then people should realize that they CHOOSE to do this, not being forced by the media.
Men are more likely …
Men are more likely to be victims of any violent crime except sexual misconduct. That being said, I’d take rape over murder any day of the week. While men are also more likely to be the perpetrators, do we say, “black men are more likely to commit crime, that makes them the oppressors?”
Why is violence so much worse when the victim has breasts?
It is this sort of behavior that converted Warren Farrell, ex-director of NOW, to leave the organization and admit that feminism is largely man-hate.
I like this woman’s …
I like this woman’s voice. She seems so nice!!
yeah, she was …
yeah, she was actually quite large compared to the women portrayed in advertising today. Its unbelieveable right?
Yes. She would be. …
Yes. She would be. I think she was beautiful.
smart lady lol
smart lady lol
wait…marilyn …
wait…marilyn monroe would be considered fat?
MARILYN MONROE!!????
wow
It’s pretty sad and …
It’s pretty sad and sickening to see some of the video clips on tv these days of women happily objectifying themselves all to get attention and sell records. Some of them are pretty explicit, too.
Perhaps they fail to realize that it’s not only their fans that watch their videos but also pervy old men. I also wonder what some of their children think seeing their mothers dry humping guys and doing all sorts of other things in their videos.
It’s disheartening, really.
well, this video is …
well, this video is actually a lot longer. She makes the point later on that models in the 80′s used to smoke cigarettes because niccotine decreases your appetite and relieves hunger pains.
Because models were doing it, a lot of other women picked up on this, too. Her point is that the words “sleek” “and “slim” in ciggarette ads have a double meaning of not just the shape of the cigg. but also it speaks to the notion that smoking will help control hunger and mame you thin.
Yeah, but there’s …
Yeah, but there’s not going to be a huge difference between them. Seriously… (the ones featured in the video) don’t look “slimmer” than regular cigarettes. And it seems like they ALL describe themselves as “slimmer than the rest” these days.
The ads don’t say …
The ads don’t say that the cigarettes are “small,” they say that they are slim, as in, slimmer than ordinary cigarettes. That’s why they mention it; not all cigarettes are the same size.
2:06
thats just …
2:06
thats just gross … she looks like a stick … give me monroe any day
Well if it bares no …
Well if it bares no importance, why mention it? The very definition of a cigarette requires it to be small. If you’re not an idiot, you don’t need its size advertised to you.
It’s like describing an orange as “orange”. Yeah… we get that from the name. Tell us something useful.
I think she’s going …
I think she’s going a bit too far with the cigarette ads. The words “slim” “sleek”, etc are being used because its describing the shape of the cigarette.
Sometimes I think this lady reads a little TOO much into things.
I wish it had …
I wish it had subtitles in spanish so I can show it to my classmates :S Anyways, it’s really good!
I have to say, I …
I have to say, I think this video is very good. It’s short and simple, but very effective. Being a teenager, I have seen my share of videos similar to this, but I like how it tells other people about the dangers, not just preaching at “at-risk” teenage or preteen girls, and even boys. I love how she mentions that most of the models are born with that body shape because it reminds us that very few people can actually look like that. Excellent points.
I think a spring …
I think a spring might have come loose in my brain just from trying to read your horrible, broken english.
Maybe if you ate something, you’d be more coherent.
I agree. It is the …
I agree. It is the media who’ve spun up the notion of ‘thinness’ to be synonymous with beauty, power and success. As you say, naturally thin women just happen to be the unlucky ones who bear the consequences of it all.
I totally agree …
I totally agree with you there, but I was merely pointing out that it’s not thin women’s fault that their bodies are upheld as the standard right now.
Indeed not. But it …
Indeed not. But it is quite clear to see the difference between an anorexic woman and a ‘naturally thin’ woman. VERY few women naturally are that thin. It is an advantage to a woman to carry extra fat so she can support a healthy baby. This is WHY women are the shape they are, and, naturally, men are attracted to it.
You are right; …
You are right; anorexia/bulimia in males is NOT a new thing, but it is certainly more prevalent now than it was 10 years ago. It may be true that it was not reported as often, too, like you say. Only in recent years has advertising depicted men as ‘perfect’, muscular and toned, while the ‘thin’ female ideal has been around for much longer.
Why wasn’t it true? …
Why wasn’t it true? Anorexia in males isn’t a new thing, perhaps just even less reported back when this video was made?
Other than that, great comment! Got me really hot again!
There’s no need to …
There’s no need to be so defensive. It is a well established fact that nowadays around 10% anorexia is in males, but this was not true when this video was made. None of what people are saying is a personal slight against you, so get off your high horse and calm down. And there’s no need for the swearing. I have bulimia, too, before you comment on me not knowing anything about this stuff.
A lot has changed …
A lot has changed since this was created. Men are far more body obsessed these days than they used to be. Ironically, most of the men I know are more attracted to women with curves.
Oh, a friend of mine worked with Kate Moss, said she was wicked to work with and ate pretty much whatever she wanted to. Kate is not anorexic, just skinny.