What are the main challenges of your industry? Make sure that all these talents merge into one. It is too much emphasis on digital, DM, Brand, Public Relations, Shopper Marketing. . . It’s how we end up not call them by their names. How it all in one, seamlessly. I still feel like we are almost a different generation, who before that happens. Agencies over time we hope to become. And then the idea is to instead feel a bit disjointed and everywhere. As organizations embrace digital? Many traditional agencies still believe that television is the great idea and I struggle with it. And I think that is what they have to do. For example, how can social media works? Many teams will come with an idea of Facebook, but this is not it. It is on the way there is a bigger story to this. What trends do you see in your industry? I actually saw a resurrection of the experience and public relations. We see a lot more of these kinds of memories – whether to pay a short, or something a customer wants an investigation. What impressed you lately? The letter has been abandoned by traditional mail. Pilot Pen saw this and have a very clever website where you can download a sheet of alphabet, and scan your hand, to send e-mails. It is a wonderful idea because it is a problem that companies and turned them into a positive. What motivates you? The fear behind. Working with people who are young enough to see my son or his daughter, how fast they are to grasp things, a great motivator. What inspires you? One of my heroes in this industry is Dave Draeger. He was my boss for a short time at Saatchi, and all that he is only an idea. What if you have not done that? I am a taxi driver, talking to people on the back of my car. What made you want to be creative? I’m not in a normal job was finished. I wanted to be in the city, too. I like the center of London and it was that gave me this job. There was also a job that is from my classmates. For more advice on finding a job in advertising, the main players see major players in the Web site. co. uk /.