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TV advertising – sexist?
this is a clip from the BBC comedy series ‘That Mitchell and Webb look’ It takes a very interesting look at how sexist TV advertising is… it is so funny; I had to make sure more people saw it 
enjoy
Duration : 0:0:58
25 Responses to “TV advertising – sexist?”
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None, she should …
None, she should open it when she brings it to you
How many men does …
How many men does it take to open a bottle of beer?
Your epic quest to …
Your epic quest to whitewash (quite literally!) over any elements of discrimination is a nobly inspired one, as you clearly spend hours filling up the comments section of a comedy video. Your sheer redundancy praising the eternally unflawed methods of capitalism has convinced me that the media is purely reactionary to the deeply seated desires of womanhood, and thus complete bereft of casualty themselves! I’m going to go make passionate love to a Swiffler now.
the ads play on the …
the ads play on the insecurities inherent in women in society today. there’s nothing sexist about it since its purpose is to sell a product, just like mcdonalds.
if women did not want to look like that then obviously they would not market it that way.
mate women have …
mate women have been wearing makeup for thousands of years – its a cultural thing. there’s nothing sexist in marketing mascara to women because as i said, they’re statistically more likely to buy it.
saying its sexist to market realistically to your target audience is like saying its racist to state that black people are more likely to live in poverty than white people, or asian students typically do better at school.
A mcdonlads ad …
A mcdonlads ad tells you that “you will like this food, it’s tasty”, not “you are flawed and in order to reduce your flaws you should eat here”. An ad for make up tells you that you need to have more luster to your dull grey skin, or that you need a lip gloss that stays on and doesn’t smudge, because you’re embarrasing yourself if you leave marks on your dinner glass.
It’s completely different. One ad tells you to enjoy something, the other tells you to change yourself to fit the stereotype.
But why are women …
But why are women prone to buy these things? Are we women biologically programmed to buy mascara? Probably not. I’m sure advertisers aren’t trying to be sexist, as you write, they’re just trying to sell a product, but they are still a big part of keeping women unsure of themselves, telling them that they’re not good enough unless they look after their home, dye their hair if it’s starting to gray etc. They prey upon already existing sexist values in order to make money. Understandable, yet sad.
yes, so the ads use …
yes, so the ads use the views of women to sell them products. nothing racist. you’re going on a completely different tangent about the media in general. do you think its sexist that barbie dolls are marketed exclusively towards little girls? no, again it reflects reality.
its no different to a mcdonalds add showing someone enjoying their food to make them buy their products
Doesn’t stop them …
Doesn’t stop them from being sexist. Women are encouraged to buy in order to mask insecurities, especially pertaining body image. It’s conditioned from a young age. Men like to have their ego stroked and accentuated – also conditioned. The media realizes it’s more profitable because a higher rate of women suffer from appearance distortion issues and anxiety. It’s a blatant and yes sexist exploitation of an unfortunate epidemic. Yet it does make money. Sexism and realism aren’t mutually exclusive
I think I need to …
I think I need to watch the rest of this show. Thanks for uploading it!
commercials are …
commercials are quite sexist? what an absurd statement. do you know what the purpose of an ad is? TO SELL THINGS. they realise that their target audience will buy their product if they tell them certain things. do you think its sexist that most makeup ads are focussed on women? no, its just being realistic because statistically speaking they are far more likely to buy those products than men. god all the idiots commenting on this page astound me.
awesome satire
awesome satire
no you are go suck …
no you are go suck someone you asshole
there are also ads …
there are also ads that portray men as absolutely mystified by toilet paper rolls, i think it works both ways.
Obviously your …
Obviously your mother was too busy proving that to you to give you the attention you still so desperately crave.
Women are made for …
Women are made for blowjob
the way adverts …
the way adverts work is sexist? no, the way adverts work is they look at their consumers and target the ad directly at them. there is nothing sexist about a company targeting certain health and beauty products at a woman, its being realistic because statistically speaking they’re more likely to buy it.
The actual sketch …
The actual sketch isn’t sexist, it’s just satire.
The way adverts work are sexist though.
hahahaha
because …
hahahaha
because you’re already brilliant
hilarious!!
but the critique is very true, commercials are actually quite sexist in their stereotypes
but I’m just not taking it too seriously
women need to stfu …
women need to stfu and cook. we should go back to early 1900s when when knew their role. now women rule men, bust ur at work all day and gotta beg for a blow job
why’s it sad? its …
why’s it sad? its just a reflection of the marketing strategies of companies. they’ve done research on the most effective way to sell things to women, there’s nothing sexist about it
unless you’re …
unless you’re computer’s in the kitchen I believe you are out of bounds
being sexist is so …
being sexist is so immature grow up people!
This is genius. And …
This is genius. And sadly so true as well XD
100% AGREED my …
100% AGREED my brother should know there place and thats the kitchen.