Hosted Chicago Phone Numbers May Be the Marketing Secret to Expand Business Domestically

Piscataway, New Jersey (PRWEB) May 18, 2012

iTeleCenter sales indicate a rise in companies using local numbers to expand their businesses beyond their home-town borders. Judging from the increase in orders from its inventory of Chicago Phone Numbers, Chicago may be one of the cities companies are targeting for their next growth opportunity.

The key to this ingenious marketing ploy is the use of hosted local numbers. A business chooses a number in a specific city’s area code to use with iTeleCenter’s virtual phone system. The company advertises the number – in the city or community market they are trying to enter – and when calls come in, they are forwarded to the company’s normal business number.

This tactic is used by large, small, and home-based businesses across the country. It’s an efficient, cost-effective way to increase sales outside of the company’s physical geographic location.

iTeleCenter provides interested companies with a list of new Chicago phone numbers. Once a number has been selected, it is made live within minutes. It can then be set up to forward to the company’s existing land-line or cell phone. Consumers dial the Chicago number and pay for a local call, while in reality they are connected to wherever the business may be located. For example, a company may have its headquarters in a home located within the Los Angeles 310 area code. A consumer dialing from Chicago may be dialing a number with a 312 area code, but the call will be forwarded to the Los Angeles 310 number.

By establishing a presence within the Chicago area with the help of local phone numbers, businesses are able to effectively expand their target audiences. This expanded audience is further aided by giving the impression of being a large, well established company. The cost of setting up s local number is easily offset when considering the amount saved by not having to establish a physical office in the area. Furthermore, by increasing the available target audience, the chances of selling a product or service are naturally increased multifold. This results in increasing profits and allowing the company to grow substantially.

About iTeleCenter

iTeleCenter was founded in 1992 by entrepreneur Paul Champaneria who wanted to build a company that catered to the needs of virtual companies, direct salespeople, affiliate marketers, real estate professionals, and all forms of home-based or small businesses. iTeleCenter is a virtual phone system that provides individuals with the ability to utilize toll free phone numbers, locally based numbers, or vanity numbers, with call forwarding and voicemail that make professional life a little easier. With the best in customer care and service, along with the latest and most innovative features, it’s a must have for professionals who want to compete on a regional or national level, whether it’s a one-man operation or a million-dollar corporation.

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, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.

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Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising (Adweek Series)

In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to cover online advertising, this edition gives you the best advertising guidance for traditional media and all the possibilities of new media and technologies. You’ll learn why bad ads sometimes work, why great ads fail, and how you can balance creative work with the mandate to sell.In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to cover online advertising, this edition gives you the best advertising guidance for traditional media and all the possibilities of new media and technologies. You’ll learn why bad ads sometimes work, why great ads fail, and how you can balance creative work with the mandate to sell.

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Blog To Get More Patients? IDA’s New Dental Marketing Websites Can Showcase Dentist’s Blogs

(PRWEB) May 11, 2012

Now blogging and dental marketing can work together more efficiently. New websites from Internet Dental Alliance, Inc. (IDA) let doctors easily embed their blogs into their IDA New Patient Portals to automatically generate fresh content and new patient leads. IDA’s Portals let doctor’s integrate the RSS feeds from their external blogs with just a few clicks of the mouse.

Blogging has evolved from an internet novelty into a tried and true online method for establishing and maintaining a connection with an audience – in this case, current and prospective dental patients. For dental marketing, blogging is a good way to announce practice news, discuss dental health topics to inform and educate or feature case studies to promote a practice. Doctors who like to write engaging articles find that blogging is a good way to add fresh content to dental websites on a regular basis.

“IDA provides lots of ways you can add fresh content to your Portals. There are hundreds of pre-written articles you can choose from and edit to fit your practices, in addition to writing your own blogs,” says Jim Du Molin, founder of Internet Dental Alliance, Inc. and dental marketing guru. “Embedding your own blog is one of the best ways you can personalize your dental websites and attract the exact kind of patients you want to work with.”

The “Blog Display Link” area of the IDA Control Panel lets doctors adds the RSS URL of their blog to embed it and display it in the “Doctor’s Blog” page of their Web Portal. The “Doctor’s Blog” page will then automatically update whenever the dentist posts to their external blog.

For doctors who don’t already have an external blog, IDA offers the “Practice News” area within the Control Panel. Using that feature, dentists can create a blog on the Portal and maintain it from within the Control Panel.

About Internet Dental Alliance, Inc.

IDA is North America’s largest provider of websites for dentists, email patient newsletters and dental directories. In 2012, it completed its cutting-edge dentist marketing Lead Fire lead generation system. Based on organic geo-targeted local search strategy which is customized for each dental office, LeadFire technology automates search engine optimization, and makes it possible to generate new patient leads within minutes of setting up the system. Internet Dental Alliance provides dental practices with online dental marketing services such as dental practice websites, website design, online newsletters, find-a-dentist websites, and other dental advertising advice and resources.

©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.

Advertising: Concept and Copy, Second Edition

How to find the ideas that make for great ads and deliver them in fresh, memorable, persuasive ways.

Ideas are what make advertising great, but they’re elusive, which is why great ads are so rare. Advertising: Concept and Copy covers the conceptual process, from developing smart strategy to executing it with strong, distinctive copy. Over two hundred ads, many in color, demonstrate the strong thinking and writing that underlie the best advertising. 45 color, 180 black & white

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The Advertising Concept Book

An essential introduction to the field for all students in advertising, communications, marketing, and allied fields, and an invaluable reference for professionals.

How do you write a great ad? Pete Barry, who worked at Ogilvy London and now teaches in New York, goes straight to the basics: work out what you want to say, who you are saying it to, and how you want to say it. No amount of glossy presentation will make a successful ad if the idea behind it is unconvincing.

Structured to provide both a complete course on advertising and a quick reference on particular topics, the book covers every aspect of the business, from how to write copy and choose a typeface to how agencies work, to the different strategies used for print, TV, film, and other types of media, including interactive. In a unique feature, Barry provides his own concept drawings of nearly 400 of the greatest ads of all time.

Exercises throughout will help both students and professionals assess their own work and that of others. Having critiqued and directed over 45,000 student ads, Barry outlines simple rules about where to start and how to “push” an ad to turn it into something exceptional. He explains how to work in a team, or not; how to best present projects; and how to turn an idea into a campaign. 400 illustrations

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Video of the best advertisement in 2012. For the launch of the high quality TV channel TNT in Belgium a button was placed on an average Flemish square of an average Flemish town near a sign with the text “Push to add drama” that invited people to use the button. Then they waited… Discover here what happened.
Video Rating: 4 / 5

Dorland Health To Host 3rd Annual Case In Point Platinum Awards Luncheon in Washington, D.C.

Rockville, MD (PRWEB) April 11, 2012

On May 9, 2012, the 3rd Annual Case In Point Platinum Awards Luncheon will take place at the National Press Club in Washington, D.C., to recognize the most successful and innovative case management programs and individuals working to improve healthcare across the care continuum.

The first program to bring together healthcare professionals across the spectrum of care coordination, the Case In Point Platinum Awards celebrates the top picks from 22 categories that represent a comprehensive range of professions and programs in healthcare delivery producing real change in day-to-day operations and outcomes.

“In the current healthcare landscape, case management and care coordination play an integral role in the nationwide effort to improve the delivery of health services, decrease unnecessary hospital readmissions, and ultimately, lower costs for consumers and health organizations,” said Anne Llewellyn, RN-BC, MS, BHSA, CCM, CRRN, editor in chief of Case In Point magazine.

The Case In Point Platinum Award categories celebrate top achievements in diverse settings, including the emergency department program, disability management, Medicaid case management, best social work and others. Dozens of individuals will also be recognized for their outstanding achievements in creating or leading programs that improve the outcomes of patients. The list of finalists can be viewed at http://www.dorlandhealth.com/case-in-point-platinum-awards/2012-finalists/

During the luncheon, winners from each finalist category will be announced and will receive Platinum Awards. Additionally, a special edition of Case In Point magazine will showcase all winners and honorable mentions. Case In Point is one of the most widely read publications in the case management industry, providing healthcare professionals with original, comprehensive and insightful news, trends and information.

The luncheon keynote speaker is Alfred Lewis, founder and president of the Disease Management Purchasing Consortium International. Lewis will use his humor and non-traditional style to share his insights on the topic of outcomes in disease management and population health.

To register for the event, visit http://www.dorlandhealth.com/Case-In-Point-Platinum-Awards/luncheon.

For advertising or sponsorship information for the May 9 Case In Point Platinum Awards Luncheon, contact Kim Luna at kluna(at)accessintel(dot)com.

About Dorland Health

Dorland Health, a division of Access Intelligence LLC, is a leading healthcare publisher and media company providing education, training, tools, information resources, guidance and practical advice for practitioners and specialists in the healthcare field. Dorland Health services and products include the Case In Point Learning Network, Professional Patient Advocate Institute, Case In Point, Case In Point Weekly, OR Manager, Patient Advocate Report, industry-specific resource directories and reports, conferences and events, webinars, award programs and special reports. Dorland Health also offers continuing education credits.

©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.

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So, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place. But how can you make your ad look and sound like champagne if your budget can only afford beer? Are you wasting your time trying to sell ice to an Eskimo?

The world of advertising can seem like a daunting place—but it doesn’t have to be. Advertising for Dummies coaches you through the process and shows you how to:

• Identify and reach your target audience
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Advertising for Dummies offers newbies a real-world look at the ins and outs of advertising—from online and print to TV, radio, and outdoor formats—to show you how you can easily develop and execute a successful campaign on any budget. Plus, you’ll find a glossary of common buzzwords you may encounter along the way so you can talk the talk like the advertising guru you (almost) are! With simple tips on how to write memorable ads and timeless lessons from the legends, this book is packed with everything you need to have people from New York to Los Angeles whistling your jingle.

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• paper back. Really great text that can be useful for professionals and students. Outlines the evolution of advertising to its modern day applications.

Overview: M: Advertising is the newest principles addition to the McGraw-Hill M series of texts, and was created with students’ and professors’ needs in mind. It explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors’ goal was to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student’s “real life.” This approach truly transcends the conceptual and propels students into an exciting and practical dimension.

•Students receive a cost-effective, easy to read, focused text complete with study resources (both print and online) to help them review for tests and apply chapter concepts.
•Professors receive a text that contains all the pertinent information – yet in a more condensed format that is easier to cover by students.
•Connect assignments are provided to utilize the power of the web, making projects more fun for students and automatically grade materials to support instructors.
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The Clock that Had no Hands And Nineteen Other Essays About Advertising

This book was converted from its physical edition to the digital format by a community of volunteers. You may find it for free on the web. Purchase of the Kindle edition includes wireless delivery.This book was converted from its physical edition to the digital format by a community of volunteers. You may find it for free on the web. Purchase of the Kindle edition includes wireless delivery.

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The Art of Client Service: 58 Things Every Advertising & Marketing Professional Should Know, Revised and Updated Edition

If you work with clients in any industry, The Art of Client Service is for you. If you work in an advertising or marketing agency, then this book is indispensable.

Distilling decades of experience, advertising executive Robert Solomon has compiled the definitive resource for advertising and marketing account executives: a fast-reading, pocket-size, actionable checklist of 58 essential ideas to help client service professionals improve their account management strategy and skills.

Now fully updated and revised, The Art of Client Service is geared to the entire account team — copy writers, art directors, and planners, researchers, media executives, support staff — anyone who works with clients. With brevity, levity, and clarity, Solomon recounts both successes and failures, and uses them to formulate fast-reading, actionable tips, including:

• Know when to look it up; know when to make it up. (#7)
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Pittsburg Chamber of Commerce to Host State of Education Luncheon

The Pittsburg Chamber of Commerce

Pittsburg, CA (PRWEB) February 18, 2012

The Pittsburg Chamber of Commerce welcomes the public to attend its annual State of Education Breakfast at the Pittsburg Yacht Club from 8:30AM to 10:30AM on Wednesday, February 22. The focus of the State of Education Breakfast is to inform the Pittsburg business community about ongoing initiatives and pressing issues faced by today’s educators.

The Pittsburg Chamber of Commerce understands the value of an educated workforce and recognizes that business can impact schools in order to build a better future for the community. The Breakfast is designed to facilitate meaningful discourse on the topic and features guest speakers from several facets of education in Pittsburg.

“Come join us for this eye opening event,” invites Monica Couture, Director of Operations of the Pittsburg Chamber of Commerce. “You don’t want to miss it.”

This year, guest speakers include Dr. Joseph A. Ovick, Ed.D, Contra Costa County Superintendent of Schools; Richard Livingston, Interim President of Los Medanos College; Linda Rondeau, Superintendent of the Pittsburg Unified School District; and Bob Peck, Principal of Pittsburg Adult Education.

The panel has been selected to provide a look at different sectors of education in Pittsburg, including both private and public school options for elementary and secondary education, as well as higher education.

The Pittsburg Yacht Club is located at 3 Marina Blvd, Pittsburg, CA 94565. Tickets are $ 20 per person. For tickets contact The Pittsburg Chamber of Commerce at (925) 432-7301 or e-mail reservations to chamber(at)pittsburgchamber(dot)org. Reservations are a must for this event.

Further information and RSVP links can be found on the Pittsburg Chamber of Commerce Facebook page.

For more information, and sponsorship opportunities, please visit pittsburgchamber.org or call the Chamber at (925) 232-4237.

About the Pittsburg Chamber of Commerce

The Pittsburg Chamber of Commerce is a voluntary Bay Area association of Pittsburg small business people working to provide the economic and civic viability of our community. The Pittsburg business development association prides itself on leading citizens to the information source they need, when they need it. Members of the Pittsburg Chamber of Commerce receive access to benefits including the online and print member directory, monthly newsletters, advertising opportunities, a resource center, Pittsburg business networking events, and much more!

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©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.