The eighth edition of Shimp’s market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS fully integrates all aspects of marketing communication. While continuing to focus on the time honored IMC methods, the text reflects new academic literature and practitioner developments in the field. Some reorganization along with comprehensive treatment on the fundamentals of advertising and promotion are the focus of the revision. Changes include earlier coverage of new brands (ch. 3), the latest in various forms of Internet advertising (ch. 13), a new chapter (18) on PR and word-of-mouth management, and expanded coverage environmental issues regarding global warming and sustainability in a newly-organized ethics chapter (21).

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BurlingtonMortgage.biz

Wilmington, NC (PRWEB) January 21, 2012

Mortgage rates have dropped for the third consecutive week to a new historic low point at the same time mortgage fees charged for new purchase loans and refinances are on the rise, according to mortgage rate research website, BurlingtonMortgage.biz. To pay for the extension of a payroll tax reduction and federal unemployment benefits, Congress voted in December of last year to raise the guarantee fee charged by Fannie Mae and Freddie Mac, and the mortgage insurance premiums charged by the FHA for new mortgage loans.

The amount of the increase is equal to 0.1 of 1 percent, or 10 basis points, approximately $ 10 per month for each $ 100,000 of the loan. Lenders will either raise rates slightly to cover this additional cost, or charge higher fees. Though the new fee does not take effect until April 1st, 2012 banks and mortgage lenders will need to implement them for new loans much sooner, so that they are incorporated into loans closing on and after the deadline.

Though the fee increase may have already been implemented by some lenders mortgage pricing remains incredibly low, even breaking previous records for low mortgage rates. On Friday, January 20th, 2012, 30 year fixed rates as low as 3.500% (APR: 3.663%, Points: 2, Fees: $ 0, Lender: First Financial Services) were posted in the rate tables on BurlingtonMortgage.biz. 15 year mortgage rates were more steady, but also near historical lows. Rates advertised on the site for the 15 year fixed rate products started at 3.000% (APR: 3.000%, Points: 0, Fees: $ 0, Lender: First Financial Services.)

The fee increase is not likely to impact the decision of whether or not to refinance for most consumers, as long as rates stay low. “Mortgage rates are so low right now that a small increase isn’t likely to mean that a refinance made sense last week for someone and this week it doesn’t,” said Shaun Hamman, VP of Residential Lending at American Financial Resources, a National mortgage lender. “It’s going to take a more significant rise in pricing for us to see that starting to happen,” he continued.

Current mortgage rates for a number of different residential mortgage programs can be viewed on BurlingtonMortgage.biz. Below is a snapshot of mortgage rates for a variety of products listed on the site on 01/20/2012. Rates are subject to change. Please visit the site to view the criteria used in the survey.

30 Year Mortgage Rates (0 Points)

EverBank – 3.990% Note Rate, 4.025% APR, $ 852 Fees

Gateway Bank Mortgage – 3.875% Note Rate, 3.911% APR, $ 875 Fees

20 Year Mortgage Rates (0 Points)

QuickenLoans – 4.250% Note Rate, 4.341% APR, $ 1553 Fees

AimLoan – 3.500% Note Rate, 3.613 APR, $ 1995 Fees

15 Year Mortgage Rates (0 Points)

First Choice Bank – 3.250% Note Rate, 3.326% APR, $ 1050 Fees

Amerisave Mortgage Corporation – 3.250% Note Rate, 3.395% APR, $ 1995 Fees

5/1 ARM Rates (0 Points)

Gateway Bank Mortgage – 2.750% Note Rate, 2.784% APR, $ 875 Fees

AimLoan – 2.500% Note Rate, 2.613% APR, $ 950 Fees

About BurlingtonMortgage.biz

BurlingtonMortgage.biz is a website that offers information regarding mortgages and personal finance. BurlingtonMortgage.biz is owned by CMG Equities, LLC based in Wilmington, North Carolina. For more information, visit http://www.burlingtonmortgage.biz/.

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, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.

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Toms River, NJ (PRWEB) January 18, 2012

Originals By Weber, Toms River, NJ announces a new “app.” This “app” can be used to help readers locate over 300 new short stories about (320) ways to cope with all kinds of problems in new book: “How To Cope.” This Ebook documents events in the author’s life where he found a new, enhanced insight – into the deeper meanings of the unexpected events that happened randomly in his life. In the same way, readers of the book are made aware of a new kind of understanding that they can also identify as being a result of the unexpected events in their lives. This book can make it possible for the readers to be taught how to significantly improve their day-to-day lives after going through similar events that can result in unsettling person trauma in their lives. In short, as the events in the book suggest, many disrupting situations in all of our lives can have an unexpected and much deeper meaning that over time, can become quite beneficial.

Weber began writing “How To Cope…with life” when the pastor of his church learned that Weber was a professional advertising writer and he asked Terry to write a few inspiring lines each week to be included in the church’s Sunday bulletin. At the same time the pastor suggested that Weber start each story with a prayer asking God what he wanted to say to those weekly readers. Then the pastor instructed: “Terry, you should write whatever the Lord tells you to write.” Weber later commented: ” I have continued to write those little stories that prayerful way ever since.”

When Weber was asked: “What are some of the comments you get about your book?” He answered by saying: “Let me give you few examples:”

” What a great legacy of words in e-book format!”

“I find your book very helpful as a daily guide, I read it each morning before going to work.”

” During group discussions, we use your book as an idea starter.”

” Your book is a good way for me to get lots of my questions about my life answered.”

” I have young children and this books helps me teach them in many ways.”

This new book:”How To Cope”…with life is available in 2 formats: eBook for $ .99; Paperback for $ 19.95; Orders can be placed for immediate delivery.with:(1) Amazon (http://www.amazon.com), (2) Barnes & Noble,(http://www.barnesandnoble.com) (3) Xlibris (http://www.xlibris.com) or (4) Originals By Weber (http://www.originalsbyweber.com). Also available in your local bookstore. For more information about this new book write to Originals By Weber at 338 Alabama Avenue, Toms River, NJ 08753 or, call 732-864-0353 or 877-309-8382. Excerpts from the book can be previewed at the following website:

http://www.yrret.stirsite.com/page/page/3858700.htm

App for smart phone: http://codu.co/c14197

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, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.

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A candid and indispensable primer on all aspects of advertising from the man Time has called “the most sought after wizard in the business”. 223 photos.

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US $5.50 End Date: Thursday Feb-09-2012 2:32:41 PST Buy It Now for only: US $5.50 Buy it now | Add to watch list

US $1.00 End Date: Thursday Feb-09-2012 2:33:03 PST Buy It Now for only: US $1.00 Buy it now | Add to watch list

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Grants Pass, OR (PRWEB) January 12, 2012

Sharon Kleyne, host of the Sharon Kleyne Hour Power of Water syndicated radio talk show, recently interviewed Alan Jordan, well-known authority on computers, Internet marketing strategy, reputation management, search engine optimization and social media. The interview may be heard on-demand on World Talk Radio, Voice America, Green Talk Network, Apple iTunes and Twitter.

Sharon noted that most Sharon Kleyne Hour Power of Water listeners find the show via the Internet. She utilizes search marketing and search engine optimization strategies to get out her educational messages about the Power of Water, health, the environment and dry air caused by polluted humidity.

Regarding reputation management, Alan Jordan pointed out that the Internet is not erasable and that bad reports on the many review sites that have been popping up, will remain forever. Such sites are extremely popular and ¼ of reviews are negative. In most cases, there is no opportunity for rebuttal. The best solution is to actively solicit favorable reviews.

Social media websites (Facebook and Twitter), are extremely popular promotional vehicles. Twitter receives 10 million “tweets” a day. Jordan predicts that Twitter and Facebook will eventually be knocked off by a competitor, just as Facebook did to My Space, and Google did to Yahoo. Google is developing a social media site that could do this.

Regarding hacking, Alan Jordan emphasized the importance of firewall software (which should come with the computer or the Internet provider). You also should have good anti-virus protection, which you install on your own. These all update automatically.

Linking is critical to search engine optimization. Multiple links to related websites and pages can help a website finish higher in a search engine search. Inbound links are more important than outbound links and usually, all you have to do is ask to establish an inbound link. Relevance in linking is extremely important.

Social bookmarking is another social media feature popular at the moment. An example is the “like” click on Facebook. A “like” creates a link to your own website and a large number of “likes” can improve search engine rankings by one to five percent.

Blog websites allow your opinion or message to be heard through daily posting of articles and comments. Blogs are not checked for accuracy so the information may not be good. It is difficult to develop a sizeable readership base, although many blogs achieve this. Blog articles can be picked up and reprinted by “RSS feeds” which syndicate and distribute selected blog articles. The Huffington Post utilizes RSS feeds.

Alan Jordan concludes that the well thought-out use of websites and computer search engines can generate publicity and advertising at an extremely low cost. The Internet is global and open 24 hours a day, 365 days a year.

Sharon Kleyne Hour Power of Water is sponsored by Bio-Logic Aqua Research, whose Nature’s Tears® EyeMist®, a hand-held personal all-natural water humidifying device. Nature’s Tears® EyeMist® is available at http://www.BioLogicAqua.com, Amazon.com, drugstore.com and selected drugstores nationwide.

Listen to the Sharon Kleyne Hour Power of Water Mondays, 10 a.m., PST/PDT. The syndicated radio talk show is heard on Voice America/World Talk Radio, Green Talk Network and Apple iTunes. Go to http://www.SharonKleyneHour.com for written summaries and on-demand replays. Also visit http://www.naturestears.com, http://whatistheeye.wordpress.com, “Nature’s Tears EyeMist” on Facebook and “Bio-Logic Aqua” on Twitter.

Alan Jordan’s website: http://www.FarPointAlliance.com.    

© 2011 Bio-Logic Aqua Research

###

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, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.

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Cedar Falls, Iowa (PRWEB) September 21, 2011

Mudd Advertising is delighted to announce their recent partnership with General Motors as a CSSR Plus-Up Turnkey Vendor for their advertising and marketing needs, a prestigious accomplishment for Mudd.

“We are proud and honored to be selected by General Motors to be a Turnkey Vendor. Through this partnership, every Chevrolet, Buick, GMC and Cadillac dealership in America will have the ability to resonate a national campaign on a local, personal and affordable level,” Corey Langan, Mudd Advertising’s National Account Team Leader, stated.

General Motors dealers will now be able to direct bill iMR Match eligible reimbursements for Mudd Advertising’s effective, personalized campaigns.

About Mudd Advertising

Mudd Advertising has been helping automotive dealerships succeed for more than 30 years. From creative development to analytical proprietary tools, Mudd is poised to increase consumer traffic through proven digital and traditional advertising strategies.

Headquartered in Cedar Falls, Iowa, Mudd Advertising has one of the largest production studios in the Midwest and prides itself with dedicated teams that provide all services needed to quickly execute a campaign in-house. To learn more about the people, philosophy and results of Mudd Advertising, log on at http://www.Mudd.com.

###

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, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.

Encino, CA (PRWEB) July 27, 2011

eBridge Advertising is a leading, online ad agency with over 40,000 customers that recently surveyed over 13,000 small business owners across several business categories. The business owners surveyed were not customers, but confirmed the company’s new Mission Statement: “Help Small Businesses Survive and Succeed.”

Here are some highlights from the responses:

    68% said they face “very” or “extremely” competitive business competition (five choices)

    63% said they were not sure how many customers they get for every $ 100 they spend on advertising

    64% said receiving customer phone calls is their most important measure of advertising effectiveness – followed by walk-in customers (20%) and web visitors (16%).

“The survey confirmed the need for what we call Performance Advertising. Performance Advertising is advertising that is measured by dollars per response; and closing the loop by tracking how many calls, walk ins, or web site visits are required to actually produce a profitable customer,” says Dan Caulfield, Managing Partner of eBridge Advertising.

To learn more about ebridge’s flexible and advertising solutions, visit http://www.ebridgeadvertising.com.

About eBridge Advertising:

eBridge Advertising helps small business owners survive and succeed by providing small business owners with powerful performance advertising solutions, and delivers them simply, effectively and affordably. eBridge allows its customers to “try before they buy”, with 30 days free on most of its core subscription based service offerings including, Auto-SEO, Web Sites, Videos, and Mobile Coupons.

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, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.

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The role of an AE is key to the advertising agency’s success.

The AE is tasked with representing the client’s interests at the ad agency and the ad agency’s interest at the client, both with impeccable professionalism. 

The basic AE job description involves getting an advertising brief from the client – usually a marketing professional or brand manager.

The brief is a description of what the client needs – which could be anything from sales flyers, corporate brochures, business cards, branding to multimedia presentations, websites, print advertising campaigns, outdoor campaigns, or Search and Social marketing – and that’s just below the line.

These jobs could entail copywriting, design, digital design, voice-overs, photo shoots, media planning and booking, digital strategy, 3D, animation, print, concept, video production, setting up Facebook and Twitter accounts amongst many other disciplines.

The AE has to be knowledgeable enough on all these disciplines to give insights and advice to the marketing manager, and take a comprehensive, logical brief back to the advertising agency. Some of the requirements of an AE are:

AE’s must have strong communication skills.  They must be able to communicate briefs, budgets and timelines through to the correct channels within the advertising agency.  Excellent time management and attention to detail is also required. 
Account Executives must guide the ad agency’s creative work within the realms of the brief. A full understanding of their clients’ markets, products and competitors is required.
AE’s must ensure that all of the advertising agency’s systems are followed and that all client / ad agency communication is clear and concise. 
The advertising agency senior management must also be informed and updated on all agency accounts and projects. 
AE’s are required to seek new business for the agency – testing their fledgling sales skills!
Financial skills are also expected – from agency and client budget management and report backs to full campaign and media management by the agency.  Pro-activity is also highly valued by advertising agencies.

AE’s are at the heart of the agency and sometimes have to deal with great challenges as part of the agency nerve centre. AEs tell us some of their worst parts of the job:

“Having to tell the client you or your supplier messed something up or are going to miss a deadline”

“Telling creative the client didn’t like their work”

“Trying to get an extension an impossible deadline”

“Thinking you took a great brief and then showing the final work to the client and they hate everything!”

“Getting numerous last minute changes to approved jobs”

But a big plus to this job is that AE’s are also exposed to a variety of clients and gain valuable exposure across varied industries.  A typical AE at an advertising agency may work on up to 8 – 10 clients.  This keeps the AE stimulated across many industries and they get a great all-round knowledge that will serve them well in their future careers. 

Personal relationships between agency and client can also bloom into friendships and many agencies retain clients over decades due to this type of relationship building. 

On the fun side the Account Management Team also celebrates in all client successes (and failures!).  They share in conferences, strategic thinking and team building – all the while filtering this knowledge back to the agency. 

Some of the AE’s at Artifact Advertising agency shared some of the best parts of their job:

“Seeing your client’s campaign come together beautifully when you took the brief”

“Friday afternoon drinks at the advertising agency bar!”

“Winning pitches over other advertising agencies!”

“Lunches, wine and strategic thinking…..”

“Seeing something that you’ve helped create on display or in print…nice!”

We hope that this look into the life of an advertising account executive will be useful to anyone considering a career in an agency.

Lindy Taoushiani – Strategy Director – Artifact Advertising

The original article can be found on http://www.artifact.co.za/content/The Role of an AE in an advertising agency.html

See also our article on insights into the life of a Graphic Designer www.artifact.co.za/content/Design Article.html

• ISBN13: 9780500287330
• Condition: New
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“More than just a nice-to-look-at, easy-to-flip-through book…Pricken has loftier goals—namely, to transform readers into top creatives by introducing them to a variety of techniques and ideas.”—Adweek Unraveling the creative process behind some of the most effective campaigns of recent years, Mario Pricken showcases over two hundred examples of international advertising from a wide range of media, including magazines, billboards, television, movies, and the Internet. Each chapter highlights different practical methods for creating innovative and unforgettable ads, with award-winning work from some of the most influential names in the industry. This second edition includes a completely revised and updated introductory chapter plus dozens of new examples that demonstrate a fascinating range of approaches. 450+ illustrations, 280 in color

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The world of advertising is really important for most brands and businesses nowadays as there is an increased need to have a brand name that is well recognized by the audiences. While direct marketing strategies will help to sell a particular product to the customers, with the help of advertising tools your company will be able to create a name for itself. If people don’t know about your existence in the world, then selling your products will be a nightmare. With original ad concepts developed by a creative advertising agency, you will be able to stand apart from the competition easily and in a good way.

One of the most important things that will enable any ad agency to help you out with your promotional work is branding. If a particular product gets associated with a brand name, then that brand itself will be able to sell the product like hot cakes. Creating a strong brand name in the industry isn’t as easy as you think. The aid of a start up advertising agency can be really beneficial.

When a good ad firm comes up with an interesting guerilla marketing strategy, your business will get a face that people will easily recognize. Your company will be involved in various promotional campaigns to help sell your product or service like public relations, sales, etc. If your company gets itself a smart advertising strategy or a firm that is good at developing creative ads, then all your promotional strategies will get a lot of help. Additionally, the best advertising agency will be able to use the latest technology like social media and the internet to spread the message well. Once a good technology advertising agency gets its hand on your product, it will ensure that your sales targets are easily met and your brand gets the name it deserves.

Coming up with ways to make your business work is not as easy as it seems. You need to create a good brand name and have an interesting ad concept to get the attention of a target audience. People notice things that stand out; you need to opt for a creative and an original solution to get the attention. However, once you go ahead and get the help of an advertising agency that knows how to go about it, there will be nothing to stop you from climbing the stairs towards success in your business.