Piscataway, New Jersey (PRWEB) May 18, 2012

iTeleCenter sales indicate a rise in companies using local numbers to expand their businesses beyond their home-town borders. Judging from the increase in orders from its inventory of Chicago Phone Numbers, Chicago may be one of the cities companies are targeting for their next growth opportunity.

The key to this ingenious marketing ploy is the use of hosted local numbers. A business chooses a number in a specific city’s area code to use with iTeleCenter’s virtual phone system. The company advertises the number – in the city or community market they are trying to enter – and when calls come in, they are forwarded to the company’s normal business number.

This tactic is used by large, small, and home-based businesses across the country. It’s an efficient, cost-effective way to increase sales outside of the company’s physical geographic location.

iTeleCenter provides interested companies with a list of new Chicago phone numbers. Once a number has been selected, it is made live within minutes. It can then be set up to forward to the company’s existing land-line or cell phone. Consumers dial the Chicago number and pay for a local call, while in reality they are connected to wherever the business may be located. For example, a company may have its headquarters in a home located within the Los Angeles 310 area code. A consumer dialing from Chicago may be dialing a number with a 312 area code, but the call will be forwarded to the Los Angeles 310 number.

By establishing a presence within the Chicago area with the help of local phone numbers, businesses are able to effectively expand their target audiences. This expanded audience is further aided by giving the impression of being a large, well established company. The cost of setting up s local number is easily offset when considering the amount saved by not having to establish a physical office in the area. Furthermore, by increasing the available target audience, the chances of selling a product or service are naturally increased multifold. This results in increasing profits and allowing the company to grow substantially.

About iTeleCenter

iTeleCenter was founded in 1992 by entrepreneur Paul Champaneria who wanted to build a company that catered to the needs of virtual companies, direct salespeople, affiliate marketers, real estate professionals, and all forms of home-based or small businesses. iTeleCenter is a virtual phone system that provides individuals with the ability to utilize toll free phone numbers, locally based numbers, or vanity numbers, with call forwarding and voicemail that make professional life a little easier. With the best in customer care and service, along with the latest and most innovative features, it’s a must have for professionals who want to compete on a regional or national level, whether it’s a one-man operation or a million-dollar corporation.

©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.

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In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to cover online advertising, this edition gives you the best advertising guidance for traditional media and all the possibilities of new media and technologies. You’ll learn why bad ads sometimes work, why great ads fail, and how you can balance creative work with the mandate to sell.In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to cover online advertising, this edition gives you the best advertising guidance for traditional media and all the possibilities of new media and technologies. You’ll learn why bad ads sometimes work, why great ads fail, and how you can balance creative work with the mandate to sell.

List Price: $ 12.17

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(PRWEB) May 11, 2012

Now blogging and dental marketing can work together more efficiently. New websites from Internet Dental Alliance, Inc. (IDA) let doctors easily embed their blogs into their IDA New Patient Portals to automatically generate fresh content and new patient leads. IDA’s Portals let doctor’s integrate the RSS feeds from their external blogs with just a few clicks of the mouse.

Blogging has evolved from an internet novelty into a tried and true online method for establishing and maintaining a connection with an audience – in this case, current and prospective dental patients. For dental marketing, blogging is a good way to announce practice news, discuss dental health topics to inform and educate or feature case studies to promote a practice. Doctors who like to write engaging articles find that blogging is a good way to add fresh content to dental websites on a regular basis.

“IDA provides lots of ways you can add fresh content to your Portals. There are hundreds of pre-written articles you can choose from and edit to fit your practices, in addition to writing your own blogs,” says Jim Du Molin, founder of Internet Dental Alliance, Inc. and dental marketing guru. “Embedding your own blog is one of the best ways you can personalize your dental websites and attract the exact kind of patients you want to work with.”

The “Blog Display Link” area of the IDA Control Panel lets doctors adds the RSS URL of their blog to embed it and display it in the “Doctor’s Blog” page of their Web Portal. The “Doctor’s Blog” page will then automatically update whenever the dentist posts to their external blog.

For doctors who don’t already have an external blog, IDA offers the “Practice News” area within the Control Panel. Using that feature, dentists can create a blog on the Portal and maintain it from within the Control Panel.

About Internet Dental Alliance, Inc.

IDA is North America’s largest provider of websites for dentists, email patient newsletters and dental directories. In 2012, it completed its cutting-edge dentist marketing Lead Fire lead generation system. Based on organic geo-targeted local search strategy which is customized for each dental office, LeadFire technology automates search engine optimization, and makes it possible to generate new patient leads within minutes of setting up the system. Internet Dental Alliance provides dental practices with online dental marketing services such as dental practice websites, website design, online newsletters, find-a-dentist websites, and other dental advertising advice and resources.

©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.

Dominate the search engines with SEO Positive

(PRWEB UK) 9 May 2012

Westbury Products specialise in providing a wide range of features for the garden, including gazebos, furniture, raised ponds and a variety of exquisite water features. With over twelve years’ experience in designing and constructing custom-made bespoke water features to suit every garden, the team have built up a strong reputation for customer satisfaction. Notorious for supplying high quality products at affordable prices, the garden experts also provide fast delivery to any location in the UK.

Sitting within such a competitive field, the team behind Westbury Products were quick to recognise the need for higher levels of online exposure, which is why they contacted SEO Positive recently. The SEO agency are often considered the country’s leading name in online promotion, having helped hundreds of companies achieve first page search results, and so were a natural choice for the task. Following several consultations, the two parties have decided upon a strategy to see Westbury Products improve their brand’s visibility on the web. Matt Wood, Head of Search at SEO Positive, explains how the team plan to help their clients achieve the search rankings they deserve.

“Although the client is renowned for providing an exceptional service to its customers, it is essential for them to create more awareness of their company on the web to stay one step ahead of their competitors, which is why our first port of call was to target some really strong search terms that will see Westbury Products attract more visitors to their site and enjoy a higher return on their investment”, explains Matt.

Work is now beginning to take place across all areas of Westbury Product’s SEO campaign, and both sides plan to maintain a close relationship to ensure the best possible outcome is achieved.

SEO Positive was established in 2007 in Chelmsford, Essex with the aim of bringing effective yet affordable online marketing services to companies from all industries and backgrounds. The company offers a huge range of services including search engine optimisation, Pay Per Click account management, social media marketing and website design.

©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.

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The third edition of the bestselling guide to do-it-yourself SEO

Getting seen on the first page of search engine result pages is crucial for businesses and online marketers. Search engine optimization helps improve Web site rankings, and it is often complex and confusing. This task-based, hands-on guide covers the concepts and trends and then lays out a day-by-day strategy for developing, managing, and measuring a successful SEO plan. With tools you can download and case histories to illustrate key points, it’s the perfect solution for busy marketers, business owners, and others whose jobs include improving Web site traffic.

• A successful SEO plan is vital to any business with an online presence
• This book provides strategies for setting goals and gaining corporate support, developing and implementing a plan, and monitoring trends and results
• Offers hints, tips, and techniques for everyone from one-person shops to Fortune 500 companies
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Fully updated and expanded, Search Engine Optimization: An Hour a Day, Third Edition will help you raise your visibility on the Web.

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How to find the ideas that make for great ads and deliver them in fresh, memorable, persuasive ways.

Ideas are what make advertising great, but they’re elusive, which is why great ads are so rare. Advertising: Concept and Copy covers the conceptual process, from developing smart strategy to executing it with strong, distinctive copy. Over two hundred ads, many in color, demonstrate the strong thinking and writing that underlie the best advertising. 45 color, 180 black & white

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The Advertising Concept Book

An essential introduction to the field for all students in advertising, communications, marketing, and allied fields, and an invaluable reference for professionals.

How do you write a great ad? Pete Barry, who worked at Ogilvy London and now teaches in New York, goes straight to the basics: work out what you want to say, who you are saying it to, and how you want to say it. No amount of glossy presentation will make a successful ad if the idea behind it is unconvincing.

Structured to provide both a complete course on advertising and a quick reference on particular topics, the book covers every aspect of the business, from how to write copy and choose a typeface to how agencies work, to the different strategies used for print, TV, film, and other types of media, including interactive. In a unique feature, Barry provides his own concept drawings of nearly 400 of the greatest ads of all time.

Exercises throughout will help both students and professionals assess their own work and that of others. Having critiqued and directed over 45,000 student ads, Barry outlines simple rules about where to start and how to “push” an ad to turn it into something exceptional. He explains how to work in a team, or not; how to best present projects; and how to turn an idea into a campaign. 400 illustrations

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Video of the best advertisement in 2012. For the launch of the high quality TV channel TNT in Belgium a button was placed on an average Flemish square of an average Flemish town near a sign with the text “Push to add drama” that invited people to use the button. Then they waited… Discover here what happened.
Video Rating: 4 / 5

Warwick, Rhode Island (PRWEB) April 20, 2012

Astonish—a full-service digital marketing company that serves local insurance agencies, financial firms, and MGAs—welcomes its newest Board member, Dennis Chookaszian. Chookaszian joins Astonish’s Board of Directors after an impressive 27-year career at CNA Financial Corporation. Chookaszian held several business and management positions at CNA including the Chairman and Chief Executive Officer of CNA Insurance. Chookaszian was also one of the original founders of the company now known as Vertafore. Astonish is confident that with his insurance industry experience, Chookaszian will only enhance the company’s goal: to catapult the local insurance channel to success through digital marketing, consulting, and training.

Chookaszian will add fundamental value to Astonish’s Board of Directors. His combined knowledge of technology and insurance will assist in strengthening strategies for product development and moving its successful product into new areas of the industry. Recently, Chookaszian has served as a Director on the Boards of eleven publicly traded corporations and a number of private corporations. Many of these companies produced Internet-based products or focused on educational ventures. Astonish’s products include a complete digital marketing system, the Virtual Profit Center (a powerful CRM and marketing tool built specifically for local insurance agencies), and an extensive coaching program—all of which directly relate to Chookaszian’s past career experiences.

“We are thrilled for our new relationship with Dennis,” states Adam DeGraide, Founder and CEO of Astonish. “Astonish’s goal is to continue helping clients succeed and grow with our revolutionary digital marketing system and valuable coaching; we know Dennis can help us continue to achieve this. With a profit-driven marketing system, a long list of successful clients, and a strong Board of Directors, our company is unstoppable!”

Chookaszian’s proven talent makes the Astonish Board a more powerful consultation source for the company, and his many years of experience with CNA will contribute greatly to Astonish’s vision of growth for their insurance agency clients.

About Astonish:

For half a decade, Astonish has been helping insurance agencies across the country succeed in the online sales world. The Astonish digital marketing system includes the Astonish Virtual Profit Center, SEO, SEM, social media, website design, blogging, sales training, leadership training, and agency culture change. Since more than 85 percent of individuals and businesses use the Internet to research insurance, the Astonish digital marketing system helps their clients capture these online leads, sell more policies, and keep a higher percentage of their customers. For more information, contact Astonish at 877-905-1999, or visit them online at http://www.astonish.com for a host of educational videos, success stories, and customer testimonials.

©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.

Find More SEO Press Releases

www.smartpassiveincome.com – There are a lot of big SEO strategies and rules out there to help you gain some ground in the search engine rankings. That said, sometimes it’s the small things you do with SEO for your site that can make the difference so you can outrank a competing website. Here are 5 Quick Mini SEO Tips to help you gain an edge over your competition and hopefully, in time, surpass them in the search engine rankings (and hold your position).

East Meadow, NY (PRWEB) April 14, 2012

WereGivingBack.com, led by Michael Sherman, founder and CEO of SEO Company, Qualified Impressions, LLC, recently helped several families through their economic hardships. Two particular families were able to overcome burdens with assistance through WereGivingBack.com.

“We’ve had the opportunity to help individuals that really need it most. It’s extremely rewarding to be so close to each individual’s specific situation and know that our donations are directly assisting with their urgent needs. Due to extraordinary circumstances related to several families we’ve assisted, we felt it’s in their best interest that our donations are not publically announced,” said Michael Sherman.

While many have been helped, two specific families with touching stories were able to receive financial assistance through WereGivingBack.com. One family is led by single Floridian mother, Patricia Mejia. Patricia was in need of financial assistance related to car insurance and groceries due to a weakened economy. The other family was led by Robin Downes, a New Jersey mother of seven, living on a fixed disability income. Robin needed clothing for her children and assistance with an electric bill to keep the lights on in her home.

Both families were able to receive the financial assistance they needed due to donations provided by WereGivingBack.com. Their complete story can be found here: http://www.weregivingback.com/success-stories.html

Michael also states that they presently have no outside sponsors or funding. All of the financial assistance provided is done exclusively through private donations made 100% by WereGivingBack.com.

About WereGivingBack.com (http://www.weregivingback.com):

WereGivingBack, led by Michael Sherman, founder and CEO of Qualified Impressions, LLC, is providing a no strings attached personal charity program to those that require immediate financial assistance.

©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.

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