http://www.simpleadsenseseocms.com/marketing-2/adwords-conversion-rate-by-ad-position Adsense SEO CMS Sun, 01 Jan 2012 22:17:27 +0000 hourly 1 http://wordpress.org/?v=3.0 http://www.simpleadsenseseocms.com/marketing-2/adwords-conversion-rate-by-ad-position/comment-page-1#comment-4678 ronaldec7 Sun, 07 Mar 2010 13:34:14 +0000 http://www.simpleadsenseseocms.com/marketing-2/adwords-conversion-rate-by-ad-position#comment-4678 Does the buyer really care what ad position they clicked on? Being a numbers game, shouldn't the focus be on the CTR per position and cost of that position? Does the buyer really care what ad position they clicked on? Being a numbers game, shouldn’t the focus be on the CTR per position and cost of that position?

]]> http://www.simpleadsenseseocms.com/marketing-2/adwords-conversion-rate-by-ad-position/comment-page-1#comment-4677 Chimpanator Sun, 07 Mar 2010 12:44:46 +0000 http://www.simpleadsenseseocms.com/marketing-2/adwords-conversion-rate-by-ad-position#comment-4677 In a sense they don't particularly care what position they click into, however there is usually speculation that the normal Joe Searcher will click on the higher rated positions simply because of its high rank. Conversely, ads that appear lower are expected to have filtered out ADD searchers who have little commercial intent. So essentially, while CTR and cost are great metrics, that's just the cost side of the equation. Garnering traffic that doesn't monetize as effectively will destroy GP. In a sense they don’t particularly care what position they click into, however there is usually speculation that the normal Joe Searcher will click on the higher rated positions simply because of its high rank. Conversely, ads that appear lower are expected to have filtered out ADD searchers who have little commercial intent. So essentially, while CTR and cost are great metrics, that’s just the cost side of the equation. Garnering traffic that doesn’t monetize as effectively will destroy GP.

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