Recently I wrote a little about the value of a pay-per-click (PPC) search engine marketing campaign as part of your online marketing church. I have also written several articles on the value of search engine optimization (SEO) for marketing the church. Almost every time I talk about pay-per-click and search engine optimization, I have a question, “What is better?” Or “Who should be our church?” Comes Out Swinging PPC: Unlike SEO, not pay-per-click is not much time or work for the setup. If you choose a PPC campaign very complicated installation, the amount of work and knowledge necessary to make a PPC campaign is well below what is necessary for the optimization. You can also list your church in search engines for keywords that you target in a day. This is especially nice try, more competitive keywords until months or years listed rank well for SEO. received Strikes Back SEO: Search Engine Optimization SEO and including local communities and their advantages for all online marketing campaign church. There are two major benefits for SEO: 1 You do not have the traffic you get paid natural search results. 2nd There are people who click just does not list pay-per-click and you’re not on it. Search Engine Optimization takes more work initially, but can keep the results of this work to bring visitors for years. How many doors does your church? In my community, we have four doors on the front of the building and several side doors. Why do we have so many doors? Well, the main reason is probably the Fire Code, but that’s beside the point. We have many doors, so as to give the people. When it comes to your church on site, with multiple entry points, it is even better because you are not as many goals as you (regardless of how fire codes), but you can also use the doors in different places. Would not it be great if your church was not only a door at the front of the building but the doors to the premises of the mall, Wal-Mart, and even in the homes of the people in your city. Each link in search listings and PPC ad that you have for your church is like any other door on the website of your church. It is still a place where people that you and the church can with just the click of a mouse, access visit the website of your church and your church for ministry. So why are the number of doors of your church? Which is better SEO or PPC? You? Both! If your church online marketing, creating an AdWords account and get your site listed immediately. At the same time, work on the website optimization. In the weeks and months that followed, beginning the work in the optimization of the website, set to bear fruit. If you’re a high ranking in search engine optimization search engine, you can decide if you want to continue Adwords. If your budget is tight, maybe the money goes to the PPC campaign could be better used. But you can see that these PPC ads are still people to reach, optimization of the ads you are not. And as I said, “Why is the number of doors to go to your church?”