It is the search engine optimization is a myth or is it really help to improve the classification and thus lead to more traffic, leads and sales? How does it differ from paid advertising on Google Adwords? Well, you can traffic through Google Adwords or other PPC ads to buy on other search engines such as Yahoo Search Marketing. However, if you real traffic by investing in a good site, good content and can not win the search engine optimization, you are to win in the long term. Do not try to optimize many keywords with high traffic volume, but the right keywords relevant to the Company so that traffic does not reach a targeted and well focused and the conversions are high. With PPC advertising with AdWords, you can burn a lot of money very quickly and it will probably only work for big ticket items. However, if the product or service price and the profit margin is not very high, you have to play the SEO cat and mouse with the search engines. are with SEO is an initial peak of the marketing expenses, but once the ranks have the right keywords have been attained can dramatically reduce the marketing budget online and spend a small amount every month or every quarter to support other ranks of the competition will be supported. Another thing is the size of the high CTR. When we reached the top five rankings in search results, click on the average can be as high as 60% to 90%! And in Adwords, if someone gets a click-through rate of only 1% of a job well done. You can understand that if someone rely on AdWords, then much of the traffic and potential customers is still untapped!