Google AdWords basis of the fourth part – Landing Page Optimization Google AdWords when you should use your landing page is always highly relevant to the ad you place. The more relevant your ad is, the higher the price for your CPC keyword. That’s how Google does business. Try not to customers, giving them a page that you think they will like it better (or for some other reason you might have to do) at the end you just need to be sabotaged still cheat. Google knows how relevant your ads, how much time a person clicks on your ad stays on your landing page and, as often the keyword appears on your landing page. There are other factors in the equation for the relevance of Google, but the formula is not fully revealed by Google. Landing page optimization is as important as the optimization of the ads in Google AdWords. When someone clicks on your ad and find a page that have not clicked on the ad directly related to it, chances are you will lose only the money that you spent clicking. Maybe you have your ads CTR good, but if your cost per conversion is terrible CTR does not mean anything. Suppose you advertising a Harry Potter book, not bind the clicker the homepage of the library, the link to the exact page where the book Harry Potter can be bought. If your ad mentions a specific type of business agreed to make it visible on your landing page. As mentioned above, are equally relevant ads, your landing pages that are linked with each other, so you should also try to separate landing pages (if the domain you use to advertise their own of course). For landing pages, split-test two ads do the same and just change the landing page links (you want the ads are identical, otherwise you will not know what is the difference in cost per conversion due to). If you do not know, something must have “web writing” and you have to understand access to the source of your page, read a book on Web texts. Test your own ideas and notions of landing pages can also be very good, but what really sparks interest in the human mind could you save lots of money.