INTRODUCTION The purpose of this paper is to the technical aspects of the AdWords program, i. e. to discuss key concepts you know, and that’s exactly what he needed to make the effectiveness of your AdWords ads. AdWords terms below is a list of basic terms you should know before you use Google AdWords. If you use Google AdWords, you must be familiar with all these terms. A) Cost per click (CPC) As the title suggests, is the amount you pay each time someone clicks on your AdWords ad. other keywords (for keyword-read “Keyword Analysis (Search Engine Optimization) Internet Marketing” and my other AdWords Basics section) you will be different amounts for clicks on their popularity based costs. to discuss the items listed above, as some key words to identify expensive. 2) ImpressionsThis is the number of times your ad appears in search results on Google. Your ad will be activated to make an impression when someone searches for you one of your keywords. Your ad will not necessarily looking for every time an idea for your keywords, depending on your competitors, how many other people use your keywords in their Google AdWords campaigns. 3) The number of times someone clicked on your ad has ClicksThe. 4) Click Through Rate (CTR) Your CTR will be used by Google to determine to what extent, and therefore the relevance of your ads with Google. CTR is the number of times someone on your ad divided by the number of impressions clicks (your ad is less relevant to Google, when he appeared many times, but nobody is clicking on it). CTR is extremely important. Google will reward relevance, Google will give you a better job for less money, the higher your CTR. Your goal is to be broadly in AdWords to improve your click through rate, it is from the quality of your ad. First of all your keywords you want in the title of your ad (see my other basic AdWords section for more details on this). Secondly, you write the quality of ads, so ads that will attract the attention of the reader. I do not pretend to an expert on this subject and there is much you learn from it in the last Perry Marshall Guide to Google AdWords. You can improve your CTR, but by split testing your ads. Also for details, see my other basic AdWords article. The exact formula Google uses to determine the relevance of an ad n is not exactly known by everyone. For example, Google also variables such as length of stay, a person uses on average on your page or the relevance of your page is really to make sure your listing (so that the advertising content you exactly what you link). 5) Cost per conversion This is essentially just as important as your CTR. This is the amount of money you pay per conversion. A conversion can always be someone at your next page, or someone could be buying something. It is clear, however, you no longer want for the conversion for you through transformation. Google follow are paid your cost per conversion for you, but you need to insert HTML code. Click “Conversion Tracking”, then “Create new action”, then enter the information and use the HTML code. This code should not go on your landing page, the page on which a person would land after the conversion, ie bought for something, or whatever you want on your side. Your goal in AdWords and awareness of your CTR should be to reduce your cost per conversion. 6) Current Budget This is the amount of money you want to spend on a campaign day. Obviously, if you set a budget that you do not want to go there, you must set your budget. If you do not, you could spend much difficulty by more than you have. “Unfortunately, Google more attention will be paid if you have a large budget. If you only $ 5 per day or pay for something, could not Google you a lot of attention, and may your ad will appear not much. Conclusion It is for this article . I recommend Perry Marshall Definitive Guide to Google AdWords to get more details about the topics I have discussed here. This is a document that you pay for, but it’s worth it. I want to write more posts for AdWords future, look So back often!