INTRODUCTION This article describes exactly how AdWords, i. e. using how to create and optimize how ads for AdWords. All relevant information is currently only for Google AdWords, and not necessarily to pay for other Per-Click (PPC) advertisers such as Yahoo or MSN. I do all my advertising with Google AdWords, of course, because Google rewards you for the provision of relevant content, ie the more you know what you’re doing, and the relevance of the ads you place, cheaper, Google will allow you to advertise. If you know what you do, Google is the place of advertising. ADWORDS HOW WORKSFor Who does not know the basics, like Google AdWords works, I’ll explain (for the technical and general terms AdWords, check out my other AdWords Basics article). You, the user, an ad on Google. You write a few lines, which encourage you to enter your search term and link your ad on the page that you want people to send. Google provides the ad on the right side of the page when someone searches for the keyword. If you have no idea what I mean when I say “keyword”, read my article “Keyword Analysis (Search Engine Optimization) Internet Marketing” which explains the basics. In essence, however, is a key word in a word or phrase is searched on Google, your ad will be triggered. NOTE: In “Keyword Analysis (Search Engine Optimization) Internet marketing” keywords I write in reference to the organic listings (“Organic” means the ads or not paid, namely the results directly in your research, and not those the right side of the page on Google). The basics of keyword analysis is the same here, but the part where I talk about the determination of your competitors for each keyword, is irrelevant, because I here for your competitors to refer me for a list of organic and not in paid ads, then Ignore that part. How to write a Adso, beginning with an example of a simple ad in AdWords. Suppose you want to sell guitars. First you create an AdWords campaign called “Guitar”. The title of the campaign is not super important, but at least do something in connection with what you sell. Depending on whether you want the title of your ad group. The title of the ad group is very important, and relates to all keywords you add to your ad group. Your ad group title is important because it will be the watchword as the basis for all of your keywords. To explain, let’s say I want to sell Gibson guitars. My ad group title is “Gibson Guitars”, and every word that I now add to this ad group contains words Gibson guitars. “Because, as I said above, you better not relevant with Google Adwords, if your ads are relevant. To your ads, you want your ad group under the title of your latest announcement. If all your keywords, your ad group title, then the at least part of each keyword will be in the title of your current notice. This is very important for Google. your interest goes up into the eyes of Google, if the concept that someone is looking for the title of your ad. To learn more about the relevance Adwords see “Click Through Rate” in my article to other basic AdWords. So let’s go to the free tool WordTracker (again, I recommend reading “Keyword Analysis (Search Engine Optimization) in Internet Marketing” for more Information on this). guibson type guitar, “and click” Search “. Now the keywords you select will depend on order of what you sell, of course, if you only sell guitars, you do not want to “Gibson Acoustic Guitars” as one of your keywords, this is only going to waste your money. Wordtracker through the list and add as many terms as you may think you are in question. I recommend adding keywords in your list twice, in brackets, as it keyword quotes] [, and once, as it keyword. If your keyword is in brackets, your ad will be triggered only when someone types in exactly what you are between the brackets in that order. If your keyword in quotation marks, your ad is triggered when a phrase is that searches that include your keyword in the same order in which you registered. For example, if your keyword is “Gibson Guitars, triggered your ad, if” had been applied for buy electric guitars Gibson. “However, if” Gibson electric guitar black “has been searched, your ad would not be triggered. I also recommend getting to your word without quotation marks or parentheses, because it can trigger your ad for any expression that contains your search term entered key. For example, if your keyword is “Gibson Guitars” could, under the keyword of the search ” I want to buy Electric Guitar Black Gibson will be thrown. “You must be very careful with this yet, because you do not want your ad is triggered for irrelevant queries. For example, you do not want that triggered your ad” Images of Gibson electric guitars “because it only serves to lower your clickthrough rate. Here Negative keywords are very useful. I wrote an article about additional negative keywords as Google Adwords Basics Part III – Negative keywords” that I recommend reading. For more information the relevance of the AdWords program, see “click-through rate” in my article to other basic AdWords. Google allows three lines to your type of display. Your first line is for the ad title, and must always be your ad group, title, and thus to increase at least part of your search term (on its relevance). The second and third lines are completely up to you to decide what to write. Perry Marshall suggested, however, that your second line is a service of your product and your third line may be a function of your product. An example of an advantage, “Gibson you a better player” and “The Guitar” Use the professionals, while could be a function “, rosewood fingerboard and maple” or “Over 100 styles to choose from. Optimize your ads, you should always test you shared your ads. The slightest change could radically change your clickthrough rate (CTR details see “Click Through Rate” post in my other basic AdWords). to go for split-testing ads for your ad group variants of the ad, then click on “Create a new ad. You create an ad that is very similar to your first display, small but with a difference. For example, if Its title is “Electric Guitars Gibson, try to” New Guitar Gibson “or” Great Electric Guitar Gibson models. You can also try to overthrow your second and third line, or to change their wording too. run two ads in the same time, and Google will show you which ad best results. If you have enough data to decide what is the best result achieved delete ad, the ad with a poor performance and create a variant of the announcement of the new processes against the best performing ads. You can always increase your CTR. The one variable changed at a time, because if you do not know why your new ad is better than the old version. This may be boring, but it has been found that small changes can sometimes have a big difference in your CTR. CONCLUSION This is the very basis of the AdWords. I Perry Marshall Definitive Guide to Google AdWords recommending more details about the topics I get described here. This is a document you pay, but it’s worth it.