In India, most business owners confused between the concepts of marketing. This is due to little or no awareness of what is the market. Sales and marketing is the same for most people in India. You will notice that the majority of Indian companies, their sales people call the marketing professionals. controlled until recently protected markets and an economy by licensing, is the Indian market a seller’s market. The companies were not required to do marketing. Only the preferences of the buyer until late, due to increased competition and client education and development, companies have begun to realize that increased production does not translate into higher sales. Since sales than marketing in India, where it creates a real position was much confusion caused appointed. Here is one approach, so you know what it means to the market. Marketing and sales are two separate processes, but they are closely related. Marketing exists to sales support. Marketing is the wide range of relevant activities by focusing on customer needs before developing the product, aligning all business functions, to focus on needs and realize a profit by successfully meeting the needs of customers in the long term. The cycle of marketing is composed of four segments: * Market research * Planning, Visibility * and * client development. The research includes knowledge of the marketing environment (external and internal), the collection of market information (about competitors, products, supply and demand situations), the study of market segments and market trends. After the search is complete, it can be used to determine a plan of how to make market your product. Would you like to start a business without proper planning? When you return to the majority of a company, you probably answered no, they must also marketing planning. The marketing plan includes the establishment of clear objectives and explain how to achieve them. to identify these areas, from new products and new or potential customers and also helps the competitors and their advantages and disadvantages of stay to identify ahead of the competition. After implementation of the plans he has is necessary for good visibility and communication with the outside world and will have as a marketing and communications. These are the measures of a company to communicate with end users, customers and external stakeholders. Marketing Communications consists of four channels, including: * Advertising: Advertising is the attention of current and potential customers to a product (or service). It focuses mainly on attracting new customers and understand with signs, brochures, advertisements, direct mailings or e-mail, personal contacts, etc. * Public Relations and Advertising: Public Relations include transmission of information to investors and the public, the company and its products / services. The higher authorities of the organization play an important role in building public relations. It is usually done in times of crisis. Public relations and advertising are not similar, is advertising for the dissemination of information to raise public awareness for a product, person, service, cause or organization. We can say that advertising is an unpaid advertisement. * Promotion: Promotion includes the ongoing activities of advertising, sales promotion and public relations. He tried to revive the image of the product in the client-mind project and the demand for the product. Sales focus: on the product / service. It is to encourage direct interaction with people who buy the product through the transfer of properties, communicates the benefits and use of a product or a service, sale and closure. This may include the delivery of the goods and collect the payment. In most instances there are many companies with similar products in a particular category of products / services. Sales include the search for potential buyers and the sale of their company’s products, despite competition from other companies with similar products. The sales target is too easy to beat the competition to as many customers as possible to get the sale with little regard to customer satisfaction. Look for many potential buyers and communicate with each other on the basis of one and a means of phone calls or personal visits. Understanding the properties of the products of the company, the advantages and benefits. Find questions, problems and challenges can be solved by the product. Explain how this company produces, is a better choice for the theme or problem. Make sure to explain the customer to purchase the product, how it can be useful to compare a competitor’s product. Get the knowledge to deliver the product, increase the invoice and collect payment. Good marketing makes a successful distribution. Sales + Marketing is to win the equation.