What do you think of when you hear the term marketing, marketing reference letter? I bet you $ 100 I think that speaks of the statements and recommendations from previous clients. This is not a marketing approach is bad for Realtors. Although what I mean is a collection of RSS client referrals to other professionals such as mortgage brokers, landscapers, lawyers and entrepreneurs. And the only thing you need to do is write a nice letter, written by more real estate agents (you!). Which marketing referral letter boils down to is real estate: A list of experts with customers who may buy or sell can find a home. Then just write a personal letter that shows who you are truthfully and send it to this list in the regular mail (no e-mail). Get one and use an envelope, which is different from all other white envelopes, the default e-mail. Follow-up with a professional by phone, if possible, and go to Mail / in contact with them once a month. You’d be surprised how many brokers who are using this marketing technique successfully for their entire career, marketing costs are virtually eliminated, in order to attract customers. Do not worry, there is nothing wrong with copying what “great” practice. 1st Let’s Get a list of professionals who truly have the customers that you may be able to work. . . – CPA – Lenders apparently (is not it?) – Advisors and Financial Planners – Real Estate Lawyers – Contractors – Appraisers – Residential Electrical – Residential Plumbing – Residential Landscaping – Roofing – Logging Professionals – Residential Craft – Get the idea? . . . The list you should run, but there are many others, you can add in the future. So how can you get a complete list of all professionals who work do you want? good question that you ask. You have a few options, depending on how much money you have in your marketing budget. An election is to explore the Yellow Pages online. As a broker, you already have an area you operate, how to stay in this geographical region in general. If you do not mind manual labor, this can be a perfect choice for you. They have combed the full name, phone number and postal address of each professional. This solution is completely free, but certainly longer than a number of estate agents would. A separate option for compiling the list of recognized professionals, it is easy to buy a list. Likewise, you will probably have one or more agents or brokers lists, sold almost all professions have their own list for sale also. Relax, these types of lists are not dishonest or unethical. Many people do not know, but these types of lists are compiled and available for sale if the professionals, such as real estate agents to join a union or improve their information they subscribe to a publication. There are many companies list to choose from. Try a company from the list that all the professions that you are looking to go instead to have the company select a separate list for each profession. Purchase your list is a couple of marketing dollars, but you save yourself a load of agony and hours of work pants. Once you have your marketing list (depending on how you decide to get it) and so it is time to start writing this personal letter to send to your list. I have no room here to discuss the letter, unfortunately. This is a story all by himself. Just to realize that right now is that this letter does not “salesy” like a letter you want your list of owners of establishments mail. You can copy and reuse your letter for every professional but the referral letter itself must every professional who is making, the feeling as if they alone in the world that you were sent. The fact is that you write this letter as a reference if you were marketing them to talk face to face. Not the same language taste of your bank is not e-mail a letter if she wore in the mail. Talk to them like a real person and capture curiosity. It’s off topic, but this form of “real person” marketing for all your parts marketing: advertising, e-mails, postcards, etc. The meat and potatoes “of the letter should state that you want a professional relationship with them where you can find on any other company. Your goal is to be their “pocket-Agent”, which receives all its implications, it’s free! how you want them out of this relationship, without wishing that a sale to concentrate benefits it have? you could Get to know something about the company, one that works for professionals, so please leave that person in your letter to make it more personal. Perhaps you know a customer, the professional use, mix that in their letter . If you are not their mother, to speak for some reason, it is almost impossible for you personally in your letter. My suggestion would be likely to write this letter marketing reference in your own words. But Penning, if this hate kind of marketing materials, you can hire an independent economic writers to do it for you. Do a Google search for “independent writers” and you will see a number of companies to choose from. With some sites Maybe you have, you can choose freelancers from all over the world, which is pretty handy. The good thing is, many of these companies you can check out the comments to each author how much they charge and they also consulted for Contact issues . ‘You can go as far as the announcement of the project done and you want to wait to apply for a writer. It’s wonderful. Well, as your list of marketing professionals and have finished writing your marketing, it is now time to upload it and the customers. Just please send not only in a white envelope like all … If Please, please, please! Get an unusual broadcast package or envelope with a certain color or size of the. The idea is that you need your mailing piece stand out in all other professionals receive letters on that day. It is also a good way to personalize your letter and opened it, to be sent and the sender address is handwritten. If you collect your e-mail that you open documents at once and those who want a view, without a second? Exactly, the letters, the addresses in the hands of a script will always prevail! In addition to letters of recommendation you wrote, the next thing you want is a special campaign distinctive. One thought the market would develop a video with Animoto, burn it onto a DVD and send it with your letter. A friend of mine used poker chips as a marketing object when he sent a letter to his business life. The slogan was printed on poker chips “do not even think about the game of your life.” Is not it great? is an example of what I speak when it comes to your creative marketing-speak, like the best way to do real estate agents. With this letter of recommendation, make that you specify for these professionals not only to communicate with your phone if they want, but you check your blog or website. It is important to give them the choice of how to contact you. You just do not know, professionals prefer the telephone or sweet first on your site. In the last step, we will discuss is essential. The mother of all principles of marketing is repetition. ” If you look at marketing in general look at stats, it was shown that consumers and prospects to hear or see the same advertising message more than 6-7 times before responding to feel good enough. Following this list of marketing professionals is crucial to get the best rate of return than you can. Following these professionals with another letter or phone call every 4 weeks or so would be my suggestion. If you have it, with the address of a professional e-mail, a fine follow-up would be. But please be careful not to suppress it, but you decide, follow-up. Be courteous and give them space, but at the same time, do not let them forget what Realtor or agent must be sent to the customer. A little time saving tip: If the money in your marketing budget, try renting a student or a young high school stuff to your mailings. I would still say you to create your letter, but do not hesitate to give someone money to stick envelopes and the letters in the handle. This type of contract are used to get about as cheap as possible and you save so much time that you do not understand what they do with themselves. Ultimately, I think it is a marketing ideas for better or agents are Realtors. As long as you are consistently building these relationships, you can pick up a career in the referral of clients for free.