In this world of internet marketing, it’s really important that you give adequate attention to the methods and strategies of Internet marketing. And search engine optimization is one thing that is most important for Internet marketing. The fact is that every time a user on the network to the Internet, which will look for them? The answer is simple: You go to some search engine and enter your search criteria are. And if the result is displayed, it is in the form of links to various sites, the keywords you entered contain. Therefore, for owners of Web sites, it is very important to focus on the highest ranking of the top page of search engine results. Because the side with the rank would have the maximum web traffic. It is natural that users are obviously those who first site, they would come and go. Therefore, in this context, the need for search engine optimization. Now the question is, what is the optimization of search engines? In fact, it is a process or strategy that receive webmasters and SEO companies that employ them to achieve higher rankings in search engine results, are followed. The main goal of search engine optimization is to achieve a better world, if possible, the highest ranking for a site. There are several methods by which the search engine optimization can be performed. But perhaps among the various methods of construction bond, the most important thing to do. Although it is rather a lot of time and frustrating, is still the trump card for the optimization of the search engine more efficient. Link Building is the process of collecting by the webmaster to get links from other sites to promote site. It is a kind of advertising for the site. And there are all aware how much the advertising for the company. Strengthening the links are two types of single-use and development of connections in both directions. As the name suggests the creation of links in a way that suggests that a website can, the link is back from another Web site without a link. While link building is a two-way process in which both the link exchange with another Web site. Reciprocal link building is a part of the building link in both directions. In building a reciprocal link is a mutual agreement between the two sides, both the link to publish each other on their website. In this way, visitors can go to one site to another Web site as a reference. But to consider when creating a connection that the page you are keeping up with the link that is relevant to the content of your website. If this thing is not in the spirit to all your efforts in the collection of links would be held in the vein. However, there are several other processes and methods that are equally relevant for the purposes of search engine optimization. In addition, the main thing behind the search engine optimization that the procedure is optimized for the quality and volume of online traffic to a website from search engines.