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A branch of computer science that studies how to endow computers with capabilities of human intelligence. For example, speech recognition is a problem being worked on by AI scientists.
Don’t Make Me Click
Google Tech Talks April, 2 2008 ABSTRACT What’s made Google search, Facebook, the iPod, and Firefox household names? They all keep interaction to a minimum. The best presentation of content is the one which requires the least number of clicks and choices. Information overload is daunting: Few clicks and choices means more people stay and use your site. Avoiding interaction seduction allows you to create interfaces that are easier to learn and faster to use with surprisingly delightful interfaces. As an example, we’ll see what Google search would have looked like if the Lobby For Advancement Of Carpal-Tunnel Syndrome had got their way. Speaker: Aza Raskin Aza gave his first talk on user interface at age 10 and got hooked. At 17, he was talking and consulting internationally; at 19, he coauthored a physics textbook because he was too young to buy alcohol; at 21, he started drinking alcohol and co-founded Humanized. Two years later, Aza founded Songza.com, a minimalist music search engine that had over a million song plays during it’s first week of operation. After Humanized was sucked into Mozilla, Aza became Head of User Experience for Mozilla Labs. In another life, Aza has done Dark Matter research at both Tokyo University and the University of Chicago, from where he graduated with honors in math and physics. When not working (ha!) Aza enjoys playing music and punning.
25 Responses to “Don’t Make Me Click”
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Boring
@Assi2004 Yeah, but you’re talking about advanced software here. When you check your emails, do you want to have in input the pop and stmp server information each time? Do you want to have to manually collate all your threaded emails your self? The complexity if the interface should be proportional to the complexity of the operation it performs.
The reason NYT paginates the articles is because that’s what print does – but why adhere to a dead medium?
People who are interested in things other than men getting hit in the groin by footballs.
who the hell watches an hour long youtube video?
12:47 in india means i shower my blessing upon you.
he may be right for the normal (stupid) user
but not for any more advanced person that realy wants to do things
i dont wanna “click and boom its done”
i wana go and make all settings as i want them!
eg. video edit
the easy ones are the most crap, because i cant set what i want
the most complex ist too complex, but i just pick out what i need and thats it, i got everything i want, and – for the future – even much more
thats like the shovel… i dont just want a hole, i wana do whatever i want!
jesus, Aza Raskin, you’ve gotta work on your ahhm disease, it’s totally annoying
whoa like 1hour im now watching the whole thing lol
good talk, but people just have to start laughing
the scrolling thing doesn’t work. it’s harder to find stuff. classic tabs are fine: if you want your scrolling, just scroll to the right, and not up – down, because you loose your place in previous page, and also page titles don’t fit in vertical tabs so it’s harder to differentiate tabs of different pages on the same website (like Youtube and different videos). scrolling is bad idea anyway. I think it’s Opera, or some Mac browser can zoom out, and put your pages in a grid – that’s visual.
lol now u no what a real nerd looks like
i love the part at 57:45
LOL!
The original point is marked down, but those who agree with him are marked up
let’s see what the peaceful observer gets
Haha , try not to click my name xD
Pretty hard huh ? =P
If you click PLEASE leave a comment ;P !
Thx already !!!
or work for them, like Aza Does
he works at google and mozilla, which are literally across the street from each other.
1.take ur middle finger and put on ur nose.
2.say a name of someone u like.
3.that person will ask u out or say they love u tomarrow.
4. heres the thing copy and paste to 2 other vids
Good talk.
One thing : Download mega-zoom, that way you can run all your cocoa apps in fullscreen.
Regarding his example about the trip planner UEx, check out the UEx of creating/planning trips on EnTrip! It’s quite similar to what he mentioned, and really neat!
Buy google.
Well! you get as many hours of video you want, if you own the company
how do u get 1 hour?
omg, 1 hour of video in YouTube! What I have to do for that?
If there would be a software to automatically cut out all times he said “right” in the speech, it would be really neat too. That makes it very hard to listen, although I find his content quite interesting.
As someone that is not in the “design business”, for me this has been a very clear presentation, with few and well structured concepts. May be not that is “ready to use” for implementation… but I guess that is something he is (very well) paid for!