to promote the success of any business, the company plays an important role. The advertising of great help in the popularization of products and services company. Just want when you expand your business online to a website to promote it and popularize the site is much more essential. The fact is that if nobody knows about the site, the location is not good and can benefit the company to earn on the site. Therefore, the volume of Web traffic to a website the main thing, increases automatically with more visitors to a site opportunities to more potential customers. On the other side, the visitors to a site, what is most essential to increase popularize the website for search engines and thus increase the ranking of the site of search engine results. In this respect we can say that the search results ranking site may be very essential for a site, the users of search engines on the trend seems to visit the websites most of which it first so they know if a site for poor rankings on the list of search engine results have, so the chances of side to win the high volume of Web traffic is very minimal. Thus, to increase their placement on the list of results the search engine is the main concern of any website so that they can get more visitors and more opportunities. But to increase the traffic to a website and in the top ten ranking are the hit of the search engine the main thing that is important is the search engine optimization for the web site. The search engine optimization of a website is the best way to get a website to the top ranks search-engine results. In addition to optimizing the website correct There are several things that adequate attention should be paid. One of the most important factors in optimizing a website is looking for good keywords. The keyword research plays an important role in the increase of traffic on a website. In fact, if the search engine to the user for any information they provide key words for the desired search and therefore the choice of keywords is searched much essential for any website. We see that there are certain key words or terms that are more often than other keywords. They are known as the most popular keywords. Therefore, if you are automatically a site popular search terms, the chances of a significant increase in website traffic. But we must remember, and to keep popular keywords to increase the degree in the rankings on search engine results as well. Therefore, other factors in search engine optimization for the site should also be strong enough to save so the choice of the most popular keywords. In addition, there is also another factor that must be kept in mind in this respect. The fact is that you never control your site from search engines with keywords such as an attempt to manipulate search engines can be seen. Therefore, keyword stuffing must be avoided.