The line between marketing descriptions “search engine” and “search engine optimization” is not clear and sharp cutting edges. This is actually a form of the old and the former can not exist without them. Both expressions are like Siamese twins who are different, and even at the same time. Search Engine Marketing, SEM, commonly referred to as the marketing of websites is to get highly sought after location, the results that search engines throw up in response to any client request. Online and offline marketing different tactics are used to this high on the results of the search engines, such as the stage of search engines to capture known. The most common of these methods of search engine marketing are search engine optimization online web site, blogs, write articles, pay-per-click advertising and paid inclusion. While each of these research methods engine marketing is different in its nature, is the search engine optimization for all methods. To make the first technique SEM, search engine optimization site, the site must be sculpted as much as possible, it is acceptable search engines. With the right keyword on the website of the required density and with links back to requirements for site optimization. right keywords to attract search engines and links, such as magnets. Following the technique of search engine marketing blogs. A blog is a diary that the writer can be updated regularly and provided that blog content is good, are the readers back again and again, to learn more about the subject. But to get noticed for these blogs, they must be optimized search engine with the right keywords. As such, although blogging is another type of expression, it is for the marketing of search engines will better be used if it is optimized for the tendency of search engines. Article writing is also a very effective technique for the marketing of search engines such as skilled writers can spin words and go home a point or a product described. However, since the operation of search engines, even the best article will go unnoticed if not pick up the search engines. This means that once again the search engine optimization is necessary to do so for a good article on his work by marketing via search engines. Pay-per-click advertising and paid inclusion are somewhat different than other methods. Always pay per click will also work as a marketing technique of search engine, if the information is written to correct the keywords. The key word should be good enough to make the search engine, which was posted on the search query that is connected to convince. In short, the optimization with the right keyword is the essence of most forms of marketing via search engines.