One of the most important parts of search engine optimization for a website is the link building. Sometimes the construction of the connection is also considered the heart of the Search Engine Optimization. It is important to an ingredient, a higher ranking on the result pages of major search engines have. This is very important to increase website traffic to a website. But a discussion about the need to begin to build a link, it is important to understand why the links so important to raise to the level of traffic to a website. And aware of the importance of links to a site from the main thing that is required is to understand which links? In fact, a link such as a voice. Whenever you have a link to your site posted on another site means that you are getting a vote from the site the search engines the site a valuable resource information on your site and then search engines that vote for this site to your site. But this does not mean that if you are in a position many links to your site and you’ll get a lot of voices in your favor. But the fact is that all the links or the votes are not taken similar. There are some links that are much more valuable than many links. And there are some links that the value of almost anything. For best results in terms of creating an ever choose relevant sites on the content of its own site. Links to sites which are not relevant to almost nothing. Therefore, while working on eb Link Building for the optimization, it is important to note that the site is your site to the content or not. In addition, the strength of the site is a very important factor. Like for example if the site is high Page Rank link is to be expected. On the other hand, sites with low PR is not that much of the use of your page. Besides the role of anchor text is also very important. He is often seen that even the strongest sides from those who are relatively low, just because of abuse or wrong anchor text can be beaten. So, the use of anchor texts must be done very carefully. If there is a discrepancy or if the keyword that you create the anchor text does not match the content of the page you can find links to as a poor use of anchor text, so you can not produce the desired results from it. Other than one of the most important parts for Link Building is played by the strengthening of mutual relations. The reciprocal link building is a kind of agreements between the two sites at which commits both sides to publish the website links on their pages in the form of text links or banner links. Through this process, other visitors to visit the site. But it is very important to note the relevance of your chosen location for the development of mutual connections with the content of your pages. Thus the role of Link Building a site is a must if you get higher rankings in search engine pages to want to increase the volume of Internet traffic to a website.