Advertising Promotion and Other Aspects of Integrated Marketing Communications

Advertising Promotion and Other Aspects of Integrated Marketing Communications

The eighth edition of Shimp’s market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS fully integrates all aspects of marketing communication. While continuing to focus on the time honored IMC methods, the text reflects new academic literature and practitioner developments in the field. Some reorganization along with comprehensive treatment on the fundamentals of advertising and promotion are the focus of the revision. Changes include earlier coverage of new brands (ch. 3), the latest in various forms of Internet advertising (ch. 13), a new chapter (18) on PR and word-of-mouth management, and expanded coverage environmental issues regarding global warming and sustainability in a newly-organized ethics chapter (21).

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Ogilvy on Advertising

Ogilvy on Advertising

A candid and indispensable primer on all aspects of advertising from the man Time has called “the most sought after wizard in the business”. 223 photos.

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Mudd Advertising Announced as a Turnkey Vendor for General Motors

Mudd Advertising Announced as a Turnkey Vendor for General Motors

Cedar Falls, Iowa (PRWEB) September 21, 2011

Mudd Advertising is delighted to announce their recent partnership with General Motors as a CSSR Plus-Up Turnkey Vendor for their advertising and marketing needs, a prestigious accomplishment for Mudd.

“We are proud and honored to be selected by General Motors to be a Turnkey Vendor. Through this partnership, every Chevrolet, Buick, GMC and Cadillac dealership in America will have the ability to resonate a national campaign on a local, personal and affordable level,” Corey Langan, Mudd Advertising’s National Account Team Leader, stated.

General Motors dealers will now be able to direct bill iMR Match eligible reimbursements for Mudd Advertising’s effective, personalized campaigns.

About Mudd Advertising

Mudd Advertising has been helping automotive dealerships succeed for more than 30 years. From creative development to analytical proprietary tools, Mudd is poised to increase consumer traffic through proven digital and traditional advertising strategies.

Headquartered in Cedar Falls, Iowa, Mudd Advertising has one of the largest production studios in the Midwest and prides itself with dedicated teams that provide all services needed to quickly execute a campaign in-house. To learn more about the people, philosophy and results of Mudd Advertising, log on at http://www.Mudd.com.

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, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.

eBridge Advertising Conducts an Independent Survey to Help Small Business Owners Survive and Succeed with Performance Advertising

eBridge Advertising Conducts an Independent Survey to Help Small Business Owners Survive and Succeed with Performance Advertising

Encino, CA (PRWEB) July 27, 2011

eBridge Advertising is a leading, online ad agency with over 40,000 customers that recently surveyed over 13,000 small business owners across several business categories. The business owners surveyed were not customers, but confirmed the company’s new Mission Statement: “Help Small Businesses Survive and Succeed.”

Here are some highlights from the responses:

    68% said they face “very” or “extremely” competitive business competition (five choices)

    63% said they were not sure how many customers they get for every $ 100 they spend on advertising

    64% said receiving customer phone calls is their most important measure of advertising effectiveness – followed by walk-in customers (20%) and web visitors (16%).

“The survey confirmed the need for what we call Performance Advertising. Performance Advertising is advertising that is measured by dollars per response; and closing the loop by tracking how many calls, walk ins, or web site visits are required to actually produce a profitable customer,” says Dan Caulfield, Managing Partner of eBridge Advertising.

To learn more about ebridge’s flexible and advertising solutions, visit http://www.ebridgeadvertising.com.

About eBridge Advertising:

eBridge Advertising helps small business owners survive and succeed by providing small business owners with powerful performance advertising solutions, and delivers them simply, effectively and affordably. eBridge allows its customers to “try before they buy”, with 30 days free on most of its core subscription based service offerings including, Auto-SEO, Web Sites, Videos, and Mobile Coupons.

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©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.

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Dynamite Advertising, Inc. Unveils Multichannel Marketing Plans for Small Business

Dynamite Advertising, Inc. Unveils Multichannel Marketing Plans for Small Business

Dynamite Advertising Inc

(PRWEB) May 23, 2011

Now Dynamite Advertising, Inc. debuts All In-One Marketing plans, uniting mobile marketing, keyword and social search in a single, successful plan. Dynamite Advertising extends the same tools used by large corporations to small businesses anywhere.

“There are over 270 million U.S. mobile subscribers? And 95% read a text message within 30 seconds of receiving it,” said Jeremy Price, spokesperson for Dynamite Advertising, Inc. “That means companies using SMS messages are tapping in to a quick, targeted, social and fun way to get the word out .”

Dynamite’s Mobile Marketing software will increase response rates, brand awareness, and return on investment. Companies administer All In-One Marketing plans through an easy to learn web-based software dashboard that integrates every popular messaging channel.

“For the same price as others charge for just email or mobile marketing alone, you can upgrade to a service that integrates it all. Our multi-channel communications include mobile text marketing, voice broadcasting, instant message marketing, email marketing and social networking,” said Price.

Dynamite’s All-In-One Marketing software includes proven SMS marketing techniques like group texting, mobile keywords, mobile voting, mobile coupons and more. Mobile marketing can outperform email marketing, and often has an immediate and measurable impact.

Dynamite offers a 15-day free trial, which includes 10 contacts, 10 monthly emails, 10 mobile text credits and one mobile keyword. Their mobile text plans start as low as $ 25 a month and e-mail package plans as low as $ 12.50 a month. Subscribers can also take advantage of pre-paid discounts, 10% off for 6 months and 15% off for one year. For larger package plans, e-mail Dynamite for a quote on a custom plan.

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©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.

Thinking of becoming an Account Executive in an advertising agency?

The role of Account Executive in an advertising agency may seem glamorous but few people realize exactly what it entails.  An Account executive is also referred to as being in Client Service – which is a more accurate description of the job.

The role of an AE is key to the advertising agency’s success.

The AE is tasked with representing the client’s interests at the ad agency and the ad agency’s interest at the client, both with impeccable professionalism. 

The basic AE job description involves getting an advertising brief from the client – usually a marketing professional or brand manager.

The brief is a description of what the client needs – which could be anything from sales flyers, corporate brochures, business cards, branding to multimedia presentations, websites, print advertising campaigns, outdoor campaigns, or Search and Social marketing – and that’s just below the line.

These jobs could entail copywriting, design, digital design, voice-overs, photo shoots, media planning and booking, digital strategy, 3D, animation, print, concept, video production, setting up Facebook and Twitter accounts amongst many other disciplines.

The AE has to be knowledgeable enough on all these disciplines to give insights and advice to the marketing manager, and take a comprehensive, logical brief back to the advertising agency. Some of the requirements of an AE are:

AE’s must have strong communication skills.  They must be able to communicate briefs, budgets and timelines through to the correct channels within the advertising agency.  Excellent time management and attention to detail is also required. 
Account Executives must guide the ad agency’s creative work within the realms of the brief. A full understanding of their clients’ markets, products and competitors is required.
AE’s must ensure that all of the advertising agency’s systems are followed and that all client / ad agency communication is clear and concise. 
The advertising agency senior management must also be informed and updated on all agency accounts and projects. 
AE’s are required to seek new business for the agency – testing their fledgling sales skills!
Financial skills are also expected – from agency and client budget management and report backs to full campaign and media management by the agency.  Pro-activity is also highly valued by advertising agencies.

AE’s are at the heart of the agency and sometimes have to deal with great challenges as part of the agency nerve centre. AEs tell us some of their worst parts of the job:

“Having to tell the client you or your supplier messed something up or are going to miss a deadline”

“Telling creative the client didn’t like their work”

“Trying to get an extension an impossible deadline”

“Thinking you took a great brief and then showing the final work to the client and they hate everything!”

“Getting numerous last minute changes to approved jobs”

But a big plus to this job is that AE’s are also exposed to a variety of clients and gain valuable exposure across varied industries.  A typical AE at an advertising agency may work on up to 8 – 10 clients.  This keeps the AE stimulated across many industries and they get a great all-round knowledge that will serve them well in their future careers. 

Personal relationships between agency and client can also bloom into friendships and many agencies retain clients over decades due to this type of relationship building. 

On the fun side the Account Management Team also celebrates in all client successes (and failures!).  They share in conferences, strategic thinking and team building – all the while filtering this knowledge back to the agency. 

Some of the AE’s at Artifact Advertising agency shared some of the best parts of their job:

“Seeing your client’s campaign come together beautifully when you took the brief”

“Friday afternoon drinks at the advertising agency bar!”

“Winning pitches over other advertising agencies!”

“Lunches, wine and strategic thinking…..”

“Seeing something that you’ve helped create on display or in print…nice!”

We hope that this look into the life of an advertising account executive will be useful to anyone considering a career in an agency.

Lindy Taoushiani – Strategy Director – Artifact Advertising

The original article can be found on http://www.artifact.co.za/content/The Role of an AE in an advertising agency.html

See also our article on insights into the life of a Graphic Designer www.artifact.co.za/content/Design Article.html

Creative Advertising, New Edition Reviews

Creative Advertising, New Edition

• ISBN13: 9780500287330
• Condition: New
• Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed

“More than just a nice-to-look-at, easy-to-flip-through book…Pricken has loftier goals—namely, to transform readers into top creatives by introducing them to a variety of techniques and ideas.”—Adweek Unraveling the creative process behind some of the most effective campaigns of recent years, Mario Pricken showcases over two hundred examples of international advertising from a wide range of media, including magazines, billboards, television, movies, and the Internet. Each chapter highlights different practical methods for creating innovative and unforgettable ads, with award-winning work from some of the most influential names in the industry. This second edition includes a completely revised and updated introductory chapter plus dozens of new examples that demonstrate a fascinating range of approaches. 450+ illustrations, 280 in color

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An advertising agency guarantees creative selling

For any business to be successful in today’s world, smart concepts need to be utilized for selling its product. There are many competitors who are selling interesting products, and you want to make a mark among them. One way in which you will be able to get the attention is through association with a name strong enough to hold its own against everyone. For this to occur, your brand or your organization will have to be accepted as a leading name in your area of work. You will be able to accomplish this only with the aid of innovative solutions offered by an advertising agency.

The world of advertising is really important for most brands and businesses nowadays as there is an increased need to have a brand name that is well recognized by the audiences. While direct marketing strategies will help to sell a particular product to the customers, with the help of advertising tools your company will be able to create a name for itself. If people don’t know about your existence in the world, then selling your products will be a nightmare. With original ad concepts developed by a creative advertising agency, you will be able to stand apart from the competition easily and in a good way.

One of the most important things that will enable any ad agency to help you out with your promotional work is branding. If a particular product gets associated with a brand name, then that brand itself will be able to sell the product like hot cakes. Creating a strong brand name in the industry isn’t as easy as you think. The aid of a start up advertising agency can be really beneficial.

When a good ad firm comes up with an interesting guerilla marketing strategy, your business will get a face that people will easily recognize. Your company will be involved in various promotional campaigns to help sell your product or service like public relations, sales, etc. If your company gets itself a smart advertising strategy or a firm that is good at developing creative ads, then all your promotional strategies will get a lot of help. Additionally, the best advertising agency will be able to use the latest technology like social media and the internet to spread the message well. Once a good technology advertising agency gets its hand on your product, it will ensure that your sales targets are easily met and your brand gets the name it deserves.

Coming up with ways to make your business work is not as easy as it seems. You need to create a good brand name and have an interesting ad concept to get the attention of a target audience. People notice things that stand out; you need to opt for a creative and an original solution to get the attention. However, once you go ahead and get the help of an advertising agency that knows how to go about it, there will be nothing to stop you from climbing the stairs towards success in your business.

Promote your business brilliantly with a creative advertising agency

Spreading the word about your business and your product or service is really important in today’s world. There are many business solutions out there that have a wide range of products to sell to their audiences. To survive amidst such aggressive competition, you will have to resort to some innovative strategies that will ensure that your business and your brand name, is being recognized. One of the best ways in which you can achieve this is by great promotional strategies.  Approaching a good advertising agency will be the best option to get your name popular with target audiences.

There are many ways in which you can help your company’s promotions. While direct marketing does impact sales directly, you can create phenomenal brand awareness about your business with a creative advertising agency. Imaginative advertisements that showcase your business, the product or some new venture will definitely draw attention towards your business or the brand name. One of the strongest strategies that will be able to help you get the sort of customers you seek is branding. A company’s brand name has a really important role to play in increasing the popularity of the business and the products.

With the right marketing strategies, your business can get immense sales in no time. There are many different approaches that can be adopted when you decide on embarking upon a promotional campaign. Advertising, without a doubt will prove to be a really credible route of achieving success as it will establish your brand’s name in the market. You will also be able to target particular businesses and relevant audiences by approaching a special ad agency for your needs. Selling a technology product will be really easy if you take the help of a technology advertising agency that knows all about selling technological gadgets and tools.

There are many advantages that you will be able to obtain when you work with a start up advertising agency. They will have a really new workforce interested in making a mark in the market and so they will work hard on your creative concepts. Some of the most innovative professionals too will be able to push in their original thoughts for your promotional campaigns. A really important aspect here that will have an important part to play in your promotional campaign is public relations. Someone who is well versed with this part of the campaign will be able to make sure that your connection with your clients is stable. They will take care of your clients well.

There are many businesses out there right now who are slugging it out to reach the number one spot and generate maximum sales. Once you avail of the services of the best advertising agency around, you won’t need to worry at all about the competition. These advertising professionals will infuse their creative juices in your promotional campaign well and will ensure that your business name is remembered by all those who matter.

Advertising For New Stores With Low Budget

Wherever you walk, you would notice endless stream of stores. Here there and everywhere people are selling some or the other thing. Earlier people didn’t have much choice but just a few options to explore. But over some years things have changed drastically and now the customer has ample choice of any product he wants to buy. With such aggressive competition, it’s difficult to survive in the market. For any business – small or big- it’s extremely important to stand the competition to make it big sometime in future. Even the ones who start their business with good capital sometimes fail and thereafter give up. Just having good quantity and quality of products is not crucial for success in a business. It needs a lot more than that. One must know the basics of making any business work and at least stand the competition. The first step however, is planning that would include identifying product and location and the source market. The indispensable part is- budgeting, that plays an important role at every step of the business till its start and even after that. Secondly, one must do proper costing for each facade of the business. Many people start their business just after renting a store and then filling it with stuff. What they forget is: MARKETING. Yes, here comes the ultimate key factor for success in any kind of business. One must have a separate budget for marketing of the product. Marketing strategy may differ depending on the type of product and the target market and customer. But one can not get success without marketing one’s business. Advertising is one of the most crucial aspects of marketing. You can call it ‘soul’ of the business. Even before actual start of the store, one must ensure advertising pattern and start working on it. One can use ‘Coming soon’ pattern for print advertising. Even on the shutters or screens of the store, ‘coming soon’ can be printed to evoke curiosity in the customer. Then unique features of the products should reach the customers through leaflets / pamphlets. Organizing a nice inauguration ceremony would give a good visibility to the store. And then, opening discount for the first month can yield good benefits. This promotion model can threaten other stores as customers will get attracted towards your store. Huge pop up displays with some exciting and relevant visuals can make a lot of difference. Big pop up banners with header lights and catchy postures can immediately draw customer’s attention. For sure these pop-up displays work wonders to outshine your competitors. Whereas, luring window dressing can give the cutting-edge to your store and make it can stand apart.