Dynamite Advertising, Inc. Unveils Multichannel Marketing Plans for Small Business

Dynamite Advertising, Inc. Unveils Multichannel Marketing Plans for Small Business

Dynamite Advertising Inc

(PRWEB) May 23, 2011

Now Dynamite Advertising, Inc. debuts All In-One Marketing plans, uniting mobile marketing, keyword and social search in a single, successful plan. Dynamite Advertising extends the same tools used by large corporations to small businesses anywhere.

“There are over 270 million U.S. mobile subscribers? And 95% read a text message within 30 seconds of receiving it,” said Jeremy Price, spokesperson for Dynamite Advertising, Inc. “That means companies using SMS messages are tapping in to a quick, targeted, social and fun way to get the word out .”

Dynamite’s Mobile Marketing software will increase response rates, brand awareness, and return on investment. Companies administer All In-One Marketing plans through an easy to learn web-based software dashboard that integrates every popular messaging channel.

“For the same price as others charge for just email or mobile marketing alone, you can upgrade to a service that integrates it all. Our multi-channel communications include mobile text marketing, voice broadcasting, instant message marketing, email marketing and social networking,” said Price.

Dynamite’s All-In-One Marketing software includes proven SMS marketing techniques like group texting, mobile keywords, mobile voting, mobile coupons and more. Mobile marketing can outperform email marketing, and often has an immediate and measurable impact.

Dynamite offers a 15-day free trial, which includes 10 contacts, 10 monthly emails, 10 mobile text credits and one mobile keyword. Their mobile text plans start as low as $ 25 a month and e-mail package plans as low as $ 12.50 a month. Subscribers can also take advantage of pre-paid discounts, 10% off for 6 months and 15% off for one year. For larger package plans, e-mail Dynamite for a quote on a custom plan.

# # #

©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.

Thinking of becoming an Account Executive in an advertising agency?

The role of Account Executive in an advertising agency may seem glamorous but few people realize exactly what it entails.  An Account executive is also referred to as being in Client Service – which is a more accurate description of the job.

The role of an AE is key to the advertising agency’s success.

The AE is tasked with representing the client’s interests at the ad agency and the ad agency’s interest at the client, both with impeccable professionalism. 

The basic AE job description involves getting an advertising brief from the client – usually a marketing professional or brand manager.

The brief is a description of what the client needs – which could be anything from sales flyers, corporate brochures, business cards, branding to multimedia presentations, websites, print advertising campaigns, outdoor campaigns, or Search and Social marketing – and that’s just below the line.

These jobs could entail copywriting, design, digital design, voice-overs, photo shoots, media planning and booking, digital strategy, 3D, animation, print, concept, video production, setting up Facebook and Twitter accounts amongst many other disciplines.

The AE has to be knowledgeable enough on all these disciplines to give insights and advice to the marketing manager, and take a comprehensive, logical brief back to the advertising agency. Some of the requirements of an AE are:

AE’s must have strong communication skills.  They must be able to communicate briefs, budgets and timelines through to the correct channels within the advertising agency.  Excellent time management and attention to detail is also required. 
Account Executives must guide the ad agency’s creative work within the realms of the brief. A full understanding of their clients’ markets, products and competitors is required.
AE’s must ensure that all of the advertising agency’s systems are followed and that all client / ad agency communication is clear and concise. 
The advertising agency senior management must also be informed and updated on all agency accounts and projects. 
AE’s are required to seek new business for the agency – testing their fledgling sales skills!
Financial skills are also expected – from agency and client budget management and report backs to full campaign and media management by the agency.  Pro-activity is also highly valued by advertising agencies.

AE’s are at the heart of the agency and sometimes have to deal with great challenges as part of the agency nerve centre. AEs tell us some of their worst parts of the job:

“Having to tell the client you or your supplier messed something up or are going to miss a deadline”

“Telling creative the client didn’t like their work”

“Trying to get an extension an impossible deadline”

“Thinking you took a great brief and then showing the final work to the client and they hate everything!”

“Getting numerous last minute changes to approved jobs”

But a big plus to this job is that AE’s are also exposed to a variety of clients and gain valuable exposure across varied industries.  A typical AE at an advertising agency may work on up to 8 – 10 clients.  This keeps the AE stimulated across many industries and they get a great all-round knowledge that will serve them well in their future careers. 

Personal relationships between agency and client can also bloom into friendships and many agencies retain clients over decades due to this type of relationship building. 

On the fun side the Account Management Team also celebrates in all client successes (and failures!).  They share in conferences, strategic thinking and team building – all the while filtering this knowledge back to the agency. 

Some of the AE’s at Artifact Advertising agency shared some of the best parts of their job:

“Seeing your client’s campaign come together beautifully when you took the brief”

“Friday afternoon drinks at the advertising agency bar!”

“Winning pitches over other advertising agencies!”

“Lunches, wine and strategic thinking…..”

“Seeing something that you’ve helped create on display or in print…nice!”

We hope that this look into the life of an advertising account executive will be useful to anyone considering a career in an agency.

Lindy Taoushiani – Strategy Director – Artifact Advertising

The original article can be found on http://www.artifact.co.za/content/The Role of an AE in an advertising agency.html

See also our article on insights into the life of a Graphic Designer www.artifact.co.za/content/Design Article.html

Creative Advertising, New Edition Reviews

Creative Advertising, New Edition

• ISBN13: 9780500287330
• Condition: New
• Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed

“More than just a nice-to-look-at, easy-to-flip-through book…Pricken has loftier goals—namely, to transform readers into top creatives by introducing them to a variety of techniques and ideas.”—Adweek Unraveling the creative process behind some of the most effective campaigns of recent years, Mario Pricken showcases over two hundred examples of international advertising from a wide range of media, including magazines, billboards, television, movies, and the Internet. Each chapter highlights different practical methods for creating innovative and unforgettable ads, with award-winning work from some of the most influential names in the industry. This second edition includes a completely revised and updated introductory chapter plus dozens of new examples that demonstrate a fascinating range of approaches. 450+ illustrations, 280 in color

List Price: $ 39.95

Price:

More Advertising Products

An advertising agency guarantees creative selling

For any business to be successful in today’s world, smart concepts need to be utilized for selling its product. There are many competitors who are selling interesting products, and you want to make a mark among them. One way in which you will be able to get the attention is through association with a name strong enough to hold its own against everyone. For this to occur, your brand or your organization will have to be accepted as a leading name in your area of work. You will be able to accomplish this only with the aid of innovative solutions offered by an advertising agency.

The world of advertising is really important for most brands and businesses nowadays as there is an increased need to have a brand name that is well recognized by the audiences. While direct marketing strategies will help to sell a particular product to the customers, with the help of advertising tools your company will be able to create a name for itself. If people don’t know about your existence in the world, then selling your products will be a nightmare. With original ad concepts developed by a creative advertising agency, you will be able to stand apart from the competition easily and in a good way.

One of the most important things that will enable any ad agency to help you out with your promotional work is branding. If a particular product gets associated with a brand name, then that brand itself will be able to sell the product like hot cakes. Creating a strong brand name in the industry isn’t as easy as you think. The aid of a start up advertising agency can be really beneficial.

When a good ad firm comes up with an interesting guerilla marketing strategy, your business will get a face that people will easily recognize. Your company will be involved in various promotional campaigns to help sell your product or service like public relations, sales, etc. If your company gets itself a smart advertising strategy or a firm that is good at developing creative ads, then all your promotional strategies will get a lot of help. Additionally, the best advertising agency will be able to use the latest technology like social media and the internet to spread the message well. Once a good technology advertising agency gets its hand on your product, it will ensure that your sales targets are easily met and your brand gets the name it deserves.

Coming up with ways to make your business work is not as easy as it seems. You need to create a good brand name and have an interesting ad concept to get the attention of a target audience. People notice things that stand out; you need to opt for a creative and an original solution to get the attention. However, once you go ahead and get the help of an advertising agency that knows how to go about it, there will be nothing to stop you from climbing the stairs towards success in your business.

Promote your business brilliantly with a creative advertising agency

Spreading the word about your business and your product or service is really important in today’s world. There are many business solutions out there that have a wide range of products to sell to their audiences. To survive amidst such aggressive competition, you will have to resort to some innovative strategies that will ensure that your business and your brand name, is being recognized. One of the best ways in which you can achieve this is by great promotional strategies.  Approaching a good advertising agency will be the best option to get your name popular with target audiences.

There are many ways in which you can help your company’s promotions. While direct marketing does impact sales directly, you can create phenomenal brand awareness about your business with a creative advertising agency. Imaginative advertisements that showcase your business, the product or some new venture will definitely draw attention towards your business or the brand name. One of the strongest strategies that will be able to help you get the sort of customers you seek is branding. A company’s brand name has a really important role to play in increasing the popularity of the business and the products.

With the right marketing strategies, your business can get immense sales in no time. There are many different approaches that can be adopted when you decide on embarking upon a promotional campaign. Advertising, without a doubt will prove to be a really credible route of achieving success as it will establish your brand’s name in the market. You will also be able to target particular businesses and relevant audiences by approaching a special ad agency for your needs. Selling a technology product will be really easy if you take the help of a technology advertising agency that knows all about selling technological gadgets and tools.

There are many advantages that you will be able to obtain when you work with a start up advertising agency. They will have a really new workforce interested in making a mark in the market and so they will work hard on your creative concepts. Some of the most innovative professionals too will be able to push in their original thoughts for your promotional campaigns. A really important aspect here that will have an important part to play in your promotional campaign is public relations. Someone who is well versed with this part of the campaign will be able to make sure that your connection with your clients is stable. They will take care of your clients well.

There are many businesses out there right now who are slugging it out to reach the number one spot and generate maximum sales. Once you avail of the services of the best advertising agency around, you won’t need to worry at all about the competition. These advertising professionals will infuse their creative juices in your promotional campaign well and will ensure that your business name is remembered by all those who matter.

Advertising For New Stores With Low Budget

Wherever you walk, you would notice endless stream of stores. Here there and everywhere people are selling some or the other thing. Earlier people didn’t have much choice but just a few options to explore. But over some years things have changed drastically and now the customer has ample choice of any product he wants to buy. With such aggressive competition, it’s difficult to survive in the market. For any business – small or big- it’s extremely important to stand the competition to make it big sometime in future. Even the ones who start their business with good capital sometimes fail and thereafter give up. Just having good quantity and quality of products is not crucial for success in a business. It needs a lot more than that. One must know the basics of making any business work and at least stand the competition. The first step however, is planning that would include identifying product and location and the source market. The indispensable part is- budgeting, that plays an important role at every step of the business till its start and even after that. Secondly, one must do proper costing for each facade of the business. Many people start their business just after renting a store and then filling it with stuff. What they forget is: MARKETING. Yes, here comes the ultimate key factor for success in any kind of business. One must have a separate budget for marketing of the product. Marketing strategy may differ depending on the type of product and the target market and customer. But one can not get success without marketing one’s business. Advertising is one of the most crucial aspects of marketing. You can call it ‘soul’ of the business. Even before actual start of the store, one must ensure advertising pattern and start working on it. One can use ‘Coming soon’ pattern for print advertising. Even on the shutters or screens of the store, ‘coming soon’ can be printed to evoke curiosity in the customer. Then unique features of the products should reach the customers through leaflets / pamphlets. Organizing a nice inauguration ceremony would give a good visibility to the store. And then, opening discount for the first month can yield good benefits. This promotion model can threaten other stores as customers will get attracted towards your store. Huge pop up displays with some exciting and relevant visuals can make a lot of difference. Big pop up banners with header lights and catchy postures can immediately draw customer’s attention. For sure these pop-up displays work wonders to outshine your competitors. Whereas, luring window dressing can give the cutting-edge to your store and make it can stand apart.

How To Profit From Your Pay-Per-Click Advertising Campaigns

Advertising your services or products on the Internet is both extremely effective and extremely competitive. There are several ways to go about attracting traffic to your website; Pay-Per-Click is one of the options you can choose from, along with developing an SEO, or search engine optimization campaign. Both pay-per-click and SEO are targeted to get your website placed as close to the top of search engine results as possible. One of the differences is that it takes minutes to set up a pay-per-click campaign versus months for a good SEO campaign. Pay-Per-Click is a simple type of paid advertising that most search engines, including some of the largest ones, now offer. It requires a bid for a “per-click” basis, which translates to your company paying the bid amount every time the search engine directs a visitor to your site. There is the added bonus that when a per-click site sends your website traffic, your site often appears in the results of other prevalent search engines. As with all marketing campaigns, there are advantages and disadvantages. If you understand the process and monitor your pay-per-click campaign frequently, it can be very effective. One of the greatest advantages is that you never have to tweak your web pages to change your position in search engine results, as you must do in a typical SEO campaign. What you do have to do in a pay-per-click campaign is pay a fee. Another advantage is the simplicity of the pay-per-click process. You just bid and you’re up and running. It doesn’t demand any specific technical knowledge, though the more you know about search engines and keywords, the easier–and more effective–the process will be. The downside is that pay-per-click is essentially a bidding war. A higher bid than yours will lower your position on search engine results. This means that you will have to raise your bid to regain your position–which can obviously become quite expensive, especially if you are bidding on a popular keyword. In order to determine if pay-per-click is a cost-effective form of marketing for your business, you must do some computing to figure out how much each visitor to your site is worth. You can compute this value by dividing the profit you make on your website over a given period of time by the total number of visitors for that same time period. For example, if your site made $5,000 in profits and there were 25,000 hits, each visitor would be theoretically worth 50 cents. The basic formula is profits divided by visitors. The figure of 50 cents per visitor is the point at which your business breaks even. The idea, of course, is to show a profit, not to merely cover your costs. Therefore, you are aiming at a figure less than 50 cents per click. Be aware that the most popular keywords often cost considerably more than 50 cents a click. The only way around this is to bid less for these phrases or you will be paying too much for each individual hit. The key (pun intended) to success is to learn everything you can about search engine keyword research. The good news is there isn’t a limit to the amount of keywords you can add to your bid because additional keywords do not add additional cost. This translates into a lot less hassle for you because there is no need to optimize your site to index a particular set of keywords. Obviously, some keywords are much more effective than others are, but they will not cost you anything except time to set-up your account in your pay-per-click bid. Of the popular search engines that offer pay-per-click, one called Overture provides an online tool that will give you the data on how often particular keywords are entered into their search engine. They also offer suggestions for keywords after you enter a description of your site. In pay-per-click, this written description is crucial. You must understand that the object of your description is not to generally attract visitors, but to be as specific as possible so that only those visitors who are likely to buy your service or product go to your site. You must use expert marketing copy to guarantee that your description is both precise and enticing to attract the most ideal candidates to your site. This description is your most powerful tool to insure that your bid is profitable. Another essential element of pay-per-click advertising is that you constantly monitor your bid. It is very important that you bear in mind that the results of the top search engines providing pay-per-click advertising, which are Overture and AdWords Select, usually appear on other popular search engines. Because of this, the competition for top ranking is intense, and very often you will find that the bidding price balloons too high for pay-per-click to yield a profit. If this happens, it is advisable to withdraw your bid on that particular keyword and try another one. Remember: when you pay too much per click to make a profit, you are in essence losing the bidding war. Since losing is not acceptable, you must have a plan in place to closely track the effectiveness of your keyword. It is advisable to monitor your keywords on at least a monthly basis. Not only is careful monitoring important, but the analysis of visitor behavior can produce invaluable knowledge about consumer motivation, habits, and trends. Expert monitoring and consumer analysis is essential to your overall business needs, and will also insure that your pay-per-click campaign is a success.

Wearing Promotional Gadgets as a Advertising Technich

Any corporation owner that has any type of experience with marketing can attest to the fact that successful techniques include methods that will constantly broadcast an image or a slogan to potential clients, and wearing discount solutions is perhaps one of the easiest ways to reach a diverse target demographic. Few individuals are willing to approach complete strangers and immediately introduce themselves in an attempt to generate enough interest to begin a business relationship. The majority of these individuals, however, would find it both easy and comfortable to advertise themselves by wearing advertising pieces. Organizations should always maintain an adequate supply of marketing products to use as giveaways and to properly equip their staff to generate interest in the organization. Smart venture owners understand that it often takes a complete immersion to entice a client, so it only makes sense to create marketing and advertising campaigns that can take advantage of the tools that are available. A prospective client may not necessarily respond to a direct mailer or a formal advertisement, but they may ask questions of an employee that they see wearing promotional merchandise. A low key and laid back environment can be an excellent way to encourage consumers to ask questions and make comments. Any professional sales person understands that starting these conversations is much easier when the consumer is the one that initiates contact. In addition to encouraging employees and sales staff to incorporate the wearing of marketing merchandise into their normal day to day life, an attempt should be made to encourage current clients and prospects to do the same thing. Virtually every consumer appreciates freebies, and the more appealing ones will be worn with pride. There are certainly some products that are going to prove to be much more popular than others, so a company should pay close attention to which of their advertising solutions seem to be in demand. The best form of advertising is word of mouth advertising, and nothing is more powerful than a satisfied client wearing advertising gear. Whether the individual is wearing apparel or some type of accessory, anyone that remarks or comments on the solutions could end up being a new customer. A wide variety of promo devices are available, and a company can truly select any number of different products that will work specifically for their needs. While most smaller objects are put to use by the recipient, marketing products that are designed to be worn are going to be a visual advertisement to any consumer that can see the apparel. Most advertising efforts must be constantly repeated with significant expenses being incurred each time, but wearing promotional gadgets is an easy way to deliver a message without footing a recurring bill.

Free Advertising! Free Classifieds Free Classified Ads Free Ads

Classified ads are popularly known as a transaction of buying and selling of products and services. Max bidder has become one of the top players in the realm of online classifieds in the past few months. The site has its presence in nearly 70 countries around the world and this makes it one of the largest classifieds sites on the web today. Max bidder serves variety of users ranging from individuals to all types of businesses for their unique advertising and marketing needs. Users can post free ads or search local ads in Real Estate/Rentals, Jobs, Autos, Items for Sale, Local Events, Dating/Personals, Services, Pets, Travel and Business Pages, Auto,Parts And Accessories,Trucks And Suva’s. Many Website offers a variety of free advertisements but the thing that makes Max Bidder Special And Different is that they have inexpensive, powerful and an excellent way to advertise your Add and products both online and offline . It is a free, feature rich and one-stop online classifieds/ads website serving over a million locations globally, covering over a dozen advertising zones. Yes, you can go through a variety of media that you can utilize if you intend to place a classified. But it is the only Max Bidder Online advertising that is a cheap and sometimes virtually cost-free, due to its global reach impact. Max Bidder Classified ads are used around the world for a variety of purposes. Max Bidder offers a Search Box for their visitor’s convenience. A simple search feature allows for users to easily access multiple ads related to the unique search. Within minutes, an interested person can contact the ad poster through e-mail free internet advertising provides a great technique for building traffic. The main speciality of Max Bidder Adds Are That its advertising include the possibility of loading your ad instantly and uploading unlimited images. Once you have posted an ad, you can edit it anytime or upgrade it in order to make it stand out from the other ads in the same category. The ad will then be displayed throughout the network that the company administers. The popular forms of Max Bidder Classified user can take the advantage while visiting Max Bidder Classified By viewing its dynamic features: – Classified Search, Top Rated Classified, Featured Classified, Most Discussed, Most Viewed, Recent Classified, Classified Channels. Because it is the only Max Bidder classified that has a global focus. Max Bidder is offering different zones for those who want to place their ads on different categories. The zones are community, housing, and jobs, for sale, services, resumes, personals, gigs and discussion forums to discuss important topics with others. Without requiring account also you can post listings, but it’s better to create account. After creation of account click on the “post to classifieds” link pick a city or region for the ad and a category to help people find your ad while searching then post into craigslist. Remember your classified appears in chronological order, so the newest postings are always at the top. You can pay a fee to keep your ad highlighted and easy to find. This is helpful if you need to sell your item quickly Jason Bird well515 Eden Downs Road, Jackson39209MississippiUnited States

Free Advertising through Free Classifieds

We now have the entire world in front of our eyes with the help of specialized websites that offer free classifieds. It is about a new type of advertising to bring benefits both to the person posting the ad and the one reading it. Free classified ads provide the basic information one need to know. If we have not tried free classified ads until now, we should know that they offer plenty of benefits. Free online classifieds are the best place to start whether we are looking for a job, a new pet, a used kitchen set or any electronic item. One of the largest sections nowadays is the jobs section. Almost all the companies are taking full advantage of being able to place free classified ads because they get a good response from job hunters who use these free sites for so many other purposes. Free Classified sites include advertisements in each category. Home appliances are generally promoted on free classifieds. Online free classified websites provide options for buyers to look for detailed goods and a price range. We can also place the same ad every day or register for reasonable featured ads, which position our advertisement in a more noticeable area on the classifieds site. The free classified ads have a global reach. They get a lot of exposure and visibility which ultimately would increase the business. The content and the design of free classified ads should be simple and crystal clear so as the reader can be able to understand what the offer is about. Free classified ads can also be posted in search engines. A free classified ad in a search engine is more beneficial and gets the maximum exposure because search engines command a huge amount of traffic. The advantages of posting free classified ads is numerous, it evokes a lot of positive responses which promotes one’s business. Internet marketers who cannot afford to spend a lot of money on advertising turn to free classified ads to popularize their products and services. Free classified ads are very helpful in generating internet traffic to the internet marketing sites. Free Classified ads are a unique and inventive way to advertise, as opposed to conventional advertising. It is an essential medium for those who cannot afford the costs of more traditional forms of advertising. Advertising online with free classifieds gives much greater exposure to the advertiser and also makes life much easier for the consumers.