It just got a whole lot easier to reach your most engaged customers with video…Announcing Google AdWords for video. Learn more at www.google.com More info: All the tools you need to get started on a video campaign are now in the same place you manage your most effective online search and display advertising, Google AdWords. With Google AdWords for video, you can more easily connect with your customers through online video ads. Combining the emotional engagement of video with the science of online advertising, this new feature within AdWords allows advertisers to use a dynamic, auction-based system to place and manage ads on YouTube, and only pay for video views. Advertisers get a system that is built specifically for video to help you best take advantage of the opportunity in online video. Advertisers can quickly create a single campaign from a selection of video assets and pay only for an actual video view (not an impression) using TrueView video ads. Advertisers can also see who’s viewing your video, how long they’re watching it and what other actions they take, in the same system where you run search advertising and other online campaigns, Google AdWords. And since it’s powered by YouTube, you’ll benefit when viewers of the world’s #1 video destination can more easily discover, share and enjoy your content.

The Contextual Dynamic Creative Template is a new feature in the Display Ad Builder that lets advertisers sync their Google Merchant Center feed of products with a single ad unit. Through this ad unit, Google will then show the most relevant product in every ad, based on the content of the page on which the ad is showing.
Video Rating: 5 / 5

Houston, TX (PRWEB) November 09, 2011

TopSpot Internet Marketing Solutions is honored to announce that we have been selected by Google to become a Google AdWords™ Premier SMB Partner upon launch of the program. The Google AdWords Premier SMB Partner Program connects Google’s trusted and experienced AdWords partners, like TopSpot, with businesses that want expert help in creating, managing and optimizing their online advertising campaigns.

TopSpot is extremely proud to be hand-picked as a Premier SMB Partner by meeting Google’s highest standards and criteria for qualification. We believe being a Premier SMB Partner reflects our business values of industry knowledge, transparency, and customer service.

President and co-founder of TopSpot Internet Marketing Solutions, David Underwood, commented: “We are very excited to be part of this program. We feel that being selected as a Google Premier SMB partner will allow us to reach out to more companies who will be able to utilize the marketing power of Google with the help of TopSpot. Along with Google, our team understands the importance of creating and implementing programs for SMBs that will have a positive impact on their business and helps them create a reliable marketing plan.”

“The Google AdWords Premier SMB Partner Program is a great way for small businesses to connect with companies who can help them make the most of their online advertising,” says Ben Wood, head of Google’s Americas channel sales partnerships. “Guided by the expertise of our trusted partners like TopSpot, small- and medium-sized businesses can maximize the value and performance of their campaigns.”

Previously, TopSpot has partnered with Google, hosting the Google for B2B Companies Breakfast and the Google for Industrial Companies Event, and mentoring the 2011 Google Online Marketing Challenge Global Champions.

About the Google AdWords Premier SMB Partner Program

The recently announced Google AdWords Premier SMB Partner (PSP) Program connects Google’s trusted and experienced AdWords partners with small- and medium-sized businesses that want expert help in creating, managing and optimizing their online advertising campaigns. In addition to in-depth AdWords expertise, PSP partners provide full-service campaign management, detailed reporting, one-on-one customer support, and broad marketing guidance to help advertisers make the most of their campaigns.

Premier SMB Partners meet Google’s highest standards and criteria for qualification, transparency, and customer service, which includes completing extensive Google product and account management training. This ensures they can provide small businesses with the most effective AdWords advertising solutions.

About TopSpot IMS

TopSpot Internet Marketing is a Houston based search marketing firm with 45 in-house team members. Since 2003, TopSpot has been helping companies plan, implement and measure their online marketing efforts. Most importantly, TopSpot understands that more internet traffic does not necessarily equal success. Although every company may measure their success differently, the goal for building an effective search engine marketing plan is it must have a positive impact on your business. Our team takes the time to understand your business goals and how we can help achieve them through online marketing. Our solutions include, paid search marketing, SEO, website architecture/design & development, mobile web development/marketing, website, call analytics and email marketing.

# # #

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Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.

You will need to know how to Adwords. Google Adwords is the biggest advertising that each e-businessman need to know. Nonetheless, you must know how to learn it the appropriate way. Read on this post and find out the most effective issues to do.

The world-wide-web can give you the correct resources. You may possibly choose from e-books or from video tutorials. These resources are already valuable for you to learn how to Adwords. Just browse the net and you will be given with a lot of choices. Various world-wide-web marketers are publishing these supplies for neophyte marketers and for any marketer who would like to succeed in their Google Adwords endeavor.

Make positive to pick the correct provider. It is so straightforward to identify if the author of the tutorial is credible. Check the web-site of the author of the material on how to Adwords if indeed, his sites have overflowing site visitors and have manifest success on their advertising ventures. You can also check some critiques and ratings given by other online people today who have tried understanding the resource material. These reviews will support you evaluate if you will pursue learning the Adwords approaches with such kind of material.

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Do not waste your time from understanding how to Adwords if you feel the presentation is so challenging to learn. The presentation of the material should be uncomplicated so that any person who wants to find out will not come across it tough and can very easily apply the techniques in their websites’ Google Adwords venture.

The Importance of Realizing How to Adwords

The importance of realizing how to Adwords can’t be undermined. It prepares you to the greatest ad endeavor that any marketer would like to have. Nevertheless, this can’t be profitable if you will not check out how to begin it suitable. The venture is based on an algorithm that each and every advertiser need to appear into just about every now and then.

Knowing how to Adwords frees you from incurring high advertising expenses. Investing on keywords ought to be in least price so that you can have higher profit too. If you fail to monitor your keywords and your competitors’, you may well be placing your investments at risk.

You also will need to have higher search engine score. This must take part in studying how to Adwords. The higher your search engine score, the least will be the advertising costs. Hence, you need to know the methods on how to preserve your website’s search engine ratings.

If you know how to Adwords, you are assured of a successful on the internet enterprise. Therefore, as you commence the endeavor, why not do it suitable for the first time, continue the learning curve and establish your own on the web presence as you move forward. Naturally, you need to have guidance as a beginner and as soon as you gained experiences, it is all up to you now to apply advertising and marketing techniques that you feel are successful for your on-line organization.

A completely updated reference to help you get the most value out of your AdWords campaigns

Google AdWords is a unique tool that allows you to set your own budget and create ads and choose keywords that are specifically related to your business. When your ad appears next to the search results, people can simply click your ad to learn more about you or make a purchase. This handy guide walks you through the newest tips, tricks, and techniques for maximizing your AdWords campaign.

Offering valuable advice, this new edition includes case studies from readers who have shared what they learned from using the techniques revealed in the first edition.

• A revised and updated guide that shares invaluable advice for maximizing your AdWords campaign
• Discusses changes to the AdWords interface as well as best practices in split testing, opt-in landing page structure, and ad group structure
• Reviews new, free tools included in AdWords as well as new and improved third-party tools
• Includes an in-depth explanation of Google’s free Web site testing and optimization tool: Website Optimizer
• Includes a Google AdWords gift card worth (details inside book)

With this handy reference by your side, you will discover the best way to put a Google AdWords campaign to work for you!

Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

List Price: $ 24.99

Price:

AdWords For Dummies (For Dummies (Lifestyles Paperback))

• AdWords lets every business-from eBay PowerSellers to Fortune 500 companies-create targeted, cost-efficient advertising campaigns on the Web, and accounts for the bulk of Google’s billion in annual revenues
• This all-new guide helps advertisers get a handle on AdWords complexities and nuances, adopt AdWords best practices, and turn clicks into ka-ching!
• Topics covered include conducting quick and cheap market research, crafting a message that cuts through the clutter, choosing AdWords settings, bidding on keywords, setting a maximum daily spend, improving the Web page that an ad points to, testing strategies, tracking results, and using Web analytics tools
• Includes an exclusive offer from Google-AdWords credits equivalent to the price of the book-plus a companion Web site with up-to-the-minute AdWords tips and tricks, narrated video walkthroughs, and free trials of the author’s software

List Price: $ 24.99

Price:

More Adwords Products

A more in depth look into how AdWords relates to AdSense.
Video Rating: 4 / 5

• ISBN13: 9780470500231
• Condition: New
• Notes: BRAND NEW FROM PUBLISHER! BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed

This is the ultimate guide for those who want to move beyond AdWords basics to learn and apply the advanced techniques and tactics that Google’s expert consultant teaches to Fortune 500 companies in his seminars. Advanced Google AdWords will provide deep insight into AdWords’ functionality and advanced features, explaining how they work and providing tips, tactics, and hands-on tutorials that readers can immediately use on their own PPC campaigns.

Improve Your Profits and Strategies

While this book gives advanced insight into every aspect of using AdWords to create and manage successful marketing campaigns, this books two mantra words are profits and strategies.

Advanced Google AdWords will help you create strategies to improve many aspects of your marketing including:

• Choosing and organizing keywords based upon user intent so your ads and landing pages are always relevant to the searcher.
• Controlling under which conditions your ad shows so you can save money and increases your conversion rate.
• Write ads that increase not just click-through-rates and profits
• Understanding quality score so that you can monitor and increase your quality score
• Learn how to set bids based upon ROI, time of day, profits, geography, and more
• Strategies for organizing your account based upon your goals
• Conversion tracking strategies to learn what parts of your account lead to sales
• Master testing ad copy and landing pages
• Follow step-by-step instructions to create action plans so you can easily monitor and manage your campaigns.
• Learn how to tame the content network so you can profitable expand your advertising goals.

Advanced Google AdWords is the ultimate step-by-step guide for developing advanced AdWords expertise. It is detailed, in-depth, and full of insights, techniques, tips, tactics and fascinating real-world case studies. The book will have very high visibility in the PPC community as it will feature a foreword from a Google AdWords insider, an AdWords coupon, and praise quotes from PPC industry notables.

Inside you will receive your free bonuses:

• A coupon for Google AdWords
• Up to off any officially supported Google AdWords Seminar for Success hosted by Brad Geddes
• Up to 0 off CertifiedKnowledge.com’s online training and tools program

List Price: $ 39.99

Price:

However, if you are interested in making money online the Adwords tip of the day is don’t go past Google. Their Adwords program is without doubt the most sophisticated advertising platform obtainable today. Others are also there, but if you can work with Adwords you can work within any platform.

Adwords offers may features and benefits that place them at number one on the search engine list. They have an extremely efficient system that will bring in hordes of highly targeted traffic to your product or service. You can select highly specific keywords, make complex changes to your ad copy and sales presentation, research test and track your campaigns quickly. With the right Adwords tips it is a terrific method to generate huge sums of money and profit online.

Adwords tips used by professional advertisers must be adopted if you want to run a profitable campaign. Some Adwords tips will assist in improving your click through rate, while other Adwords tips will help your ad copy hit the spot. This article can only cover a few simple concepts but for a complete list refer to “The Adwords Navigator Adwords Tips Manual” by Paul Goodwyn.

Following any the of the Adwords tips below becomes an extremely powerful way to locate a highly targeted class of visitor. You want this type of visitor because they are buyers not tire kickers resulting in an increase to your traffic and bottom line profits.

Adwords Tips 1
Always target your campaign to the right market. For example, if you have a fresh bread shop there would not be any point in setting up a general campaign that targets all countries. Your first priority would be to concentrate on your local market, so use geo targeting.

This Adwords tip can be applied in many other ways when setting up your campaign. To start with be aware to target your visitor correctly. You can achieve this at the keyword, adcopy, landing page, subgroup, niche and market level. This Adwords tip is always overlooked not only by beginner and intermediate marketers, but also by so called experts that write on this subject.

Adwords Tips 2
There are so many variables that interact with one another that can affect your bottom line results when using PPC marketing, yet without doubt the most important is your keyword selection. The next Adwords tip is that if you want a profitable campaign never select keywords whimsically. Find very targeted keywords for your product this will bring in good buying traffic.

The best product in the world will not sell if you present it to the wrong type of buyer. For example, if you love Hawaiian shirts and sincerely believe the world would be a better place if everyone wore one, well… fine! But, don’t waste your time trying to sell them to Eskimo’s. Similarly, if you are a butcher don’t waste money trying to convince vegetarians on your local commune to buy a steak. Got the idea!

Your keyword selection is critical and will have a great influence on your success or failure. Highly targeted keywords have the effect of putting your ad copy in front of the right type of person while, at the same time improving the standing of your campaign in the robotic eyes of the search engines.

To take this Adwords tip further, follow the old adage not to put all your eggs in one basket needs to be applied. This is critical and probably the biggest mistake new marketers make. One ad group packed full of keywords will not bring in enough visitors. You may think you have covered all the possibilities but Google Adwords doesn’t work like that.

Adwords will find a few keywords that are suitable for your ad and as their quality score grows the rest of the keywords practically don’t exist anymore and will not perform. So the Adwords tips advice here is to not attempt to have one ad try to do the work for all your keywords. Ads should be designed to reflect the variegated qualities of your product or service.

To keep the length of this article to a reasonable size we will look at more Adwords tips in Part 2. Keep a look-out for “Adwords Tips For PPC Profitability – Part 2” where we will cover some over-looked tips that will generate 00’s of dollars for your pay per click campaigns.

For more detailed Adwords tips information regarding how to generate highly targeted traffic to your websites, both free and paid, and how to organize your keywords, ad groups and locate negative keywords to ward-off unnecessary impressions and clicks, reduce your costs to make money marketing the way professionals do, click this link for more information http://www.AdwordsNavigator.com/adwords-tips.htm

Google, the world’s largest search engine, started Adwords in order to give business and website owners an opportunity to purchase advertising on Google’s massive network.

Adwords can advertise your ad in two places: Google Search and Content Network.

It can be used to instantly generate targeted traffic to your website or landing page by bidding on specific keywords or key phrases.

There are a few pre-requisites to starting Google Adwords:

A. Create a new Adwords Account or link it to an existing Google Account.
B. Set Country and Language.
C. Set Payment and Billing Preferences.
D. Start New Campaign and Set Daily Budget

STEP 1: Keyword Research

Keyword Research is absolutely crucial. It helps discover the different keywords or key phrases by which people are currently typing into search engines to find information on a particular topic or solve a specific problem.

Example Keywords: This article is a beginners guide to Google Adwords. A few relevant keywords to this topic could be, adwords tutorial, adwords for beginners, adwords learn, adwords basics, google adwords how to, adwords how to, etc…

Tools Needed – WordTracker.com or KeywordDiscovery.com or Google Adwords Keyword Tool.

STEP 2: Clustering Keywords or Key Phrases into Ad Groups

Think of this step as emptying a bag of candy on the floor and grouping them by color. Group all the reds together, greens together, blues together, so on and so forth.

Keyword clusters as very similar. They must have the same intention and root word. People make typos while searching all the time. These are potential keywords too.

Example Ad Group 1: adwords tutorial, adwords tutorials, adwords tutor, google adwords tutorials, google adwords tutorial, google adwords tutor, gogle adwords tutorial, adwords tutrial, adwords tutoral, etc…

Example Ad Group 2: adwords basics, basics to adwords, google adwords basics, adword basics, adwords bascs, etc…

Tools Needed – Microsoft Excel or any spreadsheet program

STEP 3: Write Ads for each Ad Group

Write two ads for each Ad Group to test and see which has better CTR. (Click-Through-Rate).
Keep the following points in mind when you write an Ad -

Title: Must contain the searchers exact Keyword or Key Phrase
Description Sentence 1: What are you offering or What is the benefit?
Description Sentence 2: Price and Call To Action
Display URL: www.YourWebsite.com
Destination URL: Targetted Landing Page URL. It can be in a sub-directory of Display URL.

Adwords has an intuitive online system that takes you through these steps and saves your progress stage-by-stage.

Once you get used to the online system, you could download a free Google software called Adwords Editor, which can be installed on your PC or Mac.

The Adwords Editor is especially useful to manage multiple accounts, bulk upload ads, keywords, automatically sync with your online account, creating project backups, etc… It basically makes life a lot easier!

Google Adwords also comes with many advanced tools (free) to Optimize Your Ads, Analyze Your Ad Performance and Optimize Your Website.

I hope you find this article useful.

Have a nice day!

Other Information: Comes with multiple free bonuses including a crash course, a quick start guide and a transcript on how to profit with Google Adwords.

ABOUT PERRY MARSHALL (AUTHOR OF THE DEFINITIVE GUIDE TO GOOGLE ADWORDS)

Perry Marshall is a direct marketing expert. Perry is a published author, sells a number of products offering marketing advice and also offers a marketing and publicity service for a number of companies.

ABOUT THE DEFINITIVE GUIDE TO GOOGLE ADWORDS

Before I begin this review I want to let you know my experience with pay per click (PPC) advertising. I had tried PPC once before reading The Definitive Guide to Google Adwords, based on a recommendation in The Rich Jerk’s ebook. However, The Rich Jerk does not cover PPC in a great level of detail and as a result I didn’t really have a clue what I was doing. I simply deposited the money in the PPC account, entered all the keywords related to my website that I could think of from the top of my head, created an advert and ran the campaign. Although, I noticed increased traffic and increased Google Adsense earnings – I was losing money, I wasn’t tracking my PPC traffic and I didn’t know how to improve adverts or keywords. As you can see although I had experience of PPC before reading Perry’s guide, I didn’t know what I was doing and I would definitely consider myself an Adwords beginner.

In Perry’s words, The Definitive Guide to Google Adwords teaches you ‘How to Beat the Learning Curve and Generate Instant Web Traffic with the World’s Fastest Direct Marketing Machine’. In my own opinion, it is an extremely comprehensive guide to Google Adwords (weighing in at over 200 pages) which takes you from getting started with Adwords right through to mastering the Adwords system. The ebook is split into the seven broad chapters; ‘Getting Started’, ‘Managing the Basics’ and ‘Making your Traffic Pay’, ‘Tools, Tips and Tricks’, ‘Your Questions Answered’, ‘Improving your World’ and ‘Further Help and Services.’ But how well does Perry explain the complex Adwords system?

Perry begins with ‘Getting Started’ which is broken down into the following subsections:

- Google Adwords & The Art of War: Thill, Addiction, Obsession Fun!!

- Why Google Adwords is So Important and Why You’re Lost Without It!!

- Building a Campaign from Scratch: A Step-by-Step Example!!

- Anatomy of a Real Life PPC Campaign!!

- Your “Getting Started” Ad Content Checklist!!

- How to Advertise in Local Markets!!

In this pretty self explanatory first chapter Perry explains how to get your first Adwords campaign up and running. By far my the most useful section of this chapter to me was ‘Building a Campaign from Scratch: A Step-by-Step Example’. For the campaigns I have started this has been my blueprint. Screenshots are included every step of the way and I found it really easy to perform all the necessary research (something I didn’t have a clue about beforehand) and then create my first Adwords adverts. When I want to create a campaign I just get this section on screen and then follow it – it really is as simple as that. I also found the ‘Getting Started Ad Content Checklist’ very useful as a summary to the chapter. My main criticism of this chapter is that Perry recommends certain tools & services that cost a fair amount of money – some of which are pretty much essential to running your Adwords campaign. Having purchased this ebook I wasn’t expecting any additional expenditure apart from my Adwords fees so I was a little disappointed with this. However, in general this chapter does a great job and is responsible for improving my understanding of Adwords and getting my first adverts online.

The next chapter is entitled ‘Managing the Basics’ and covers:

- Campaigns, Adgroups & Keywords: How to Break Them All Down!!

- Keyword Status: How Google Rewards You For Relevance!!

- Andrew Goldman’s “Goldilocks Theory of Good Ad Copy”!!

- Expanded Phrase Matching & The Power of Negative Keywords!!

- Turning Solid Traffic from Ultra Generic Keywords!!

- Google Adwords Cheat Sheet!!

This chapter follows on nicely from ‘Getting Started’ and explains how you can improve the efficiency of your Adwords campaigns. Whereas the main aim of the first chapter is simply to get your Adwords campaign running, ‘Managing the Basics’ shows you how to organise your adverts, keywords etc, so that they are more relevant. How Google rewards you for relevancy is explained in greater detail by Perry, but in simple terms more relevant adverts get better Click Through Rates (CTRs), lower keyword costs and better positions, so it’s definitely in your interests to have relevant adverts. Overall, I found this to be another great chapter. Perry includes lots of sample adgroups as examples to help you learn, and shows you how to improve the relevancy for all of them. I’ve applied these principles to my own Adwords campaigns (which have been running for a month at the time of writing) and I’m pretty happy with the conversion rates. I know that there’s still room for improvement but I’m pleased with the results after one month.

The third chapter is ‘Making Your Traffic Pay’ and discusses:

- Converting Your Traffic to Sales: The Most Critical Success Ingredient!!

- Your Most Strategic Number!!

- Perry Marshall’s Web Traffic Conversion Cheat Sheet!!

- The Importance of Tracking Conversions and Sales!!

- Hands On Conversion Tracking: A Real Life Example!!

- Moving Products Like Hotcakes, But Barely Breaking Even!!

- Using Google’s Conversion Tracker!!

- What are Turn-the-Corner Keywords, and Why are They Critical!!

- Value per Visitor and Affiliates!!

- Google’s Stricter Affiliate Policy: Why It’s Good News for You!!

- The Absolute Paramount Importance of Split Testing!!

With this chapter Perry makes a very good point about Adwords – Your traffic is useless unless you can convert it into customers. The most useful part of this chapter for me was the advice on turning content traffic (Google Adsense) on or off for your Adwords campaign as it’s not really something I had considered before. Plus there’s a great tip in there which will help you avoid a bidding war and save quite a lot of money, whilst sacrificing only a little traffic. However, my overall impression of this chapter is that it wasn’t as good as the previous two. Although it is well written, contains plenty of examples and is easy to follow I found that I didn’t learn as much from this chapter. The first two chapters taught me how to set up and manage an Adwords campaign – something I could not do before reading this ebook. With this chapter I already had a general idea of how to write adverts and landing pages that would convert (maybe due to my experience as a seller on eBay), and this chapter affirmed my ideas rather than teaching me any new skills.

Perry then goes on to discuss ‘Tools, Tips & Tricks’. This section covers the following topics:

- Google Image Ads: Taking Advantage of Another Great Medium!!

- Site-Targeted Adsense!!

- Tweaking your Account with Google’s Bells and Whistles!!

- Cool Tips & Tricks for Generating New Keywords!!

- The Power of Capitalisation!!

- How to Test Your Product Idea Before You Develop Your Product!!

- Special Report: Do Less, Earn More & Live Better!!

This part of the ebook contains a lot of additional information about advertising using Adsense adverts on other people’s websites, rather than through the Google search via Adwords. Like with the other sections of the ebook, Perry explains the material well and includes plenty of examples. However, I’ve not experimented with Adsense as an advertising medium yet, so I can’t comment on how effective it is. Perry also uses this chapter to discuss the other tools Google offers Adwords users and offers a few more tips. Again, although this is a good chapter it just wasn’t as useful to me as the first two.

After this Perry goes on to answer readers questions in the chapter ‘Your Questions Answered’:

- What to Do When Keywords Cost – per Click!!

- When You’re Up Against Stiff Competition: A Tidy Summary!!

- FAQ: Frequently Asked Questions!!

This chapter does exactly what it says on the tin – answers customer questions related to Adwords. Obviously, the value of this chapter is unique to the individual and the problems they are having. In his answers Perry conveys a lot of good information, but most of it can be found in other sections of the ebook.

The sixth chapter is ‘Improving Your World’ which includes the following subsections:

- An Unusual Application of Pay Per Click!!

- Shade for the Children: Feeding & Clothing Orphans!!

The above are bullet points are two articles by Perry which make up this chapter. Unlike the rest of this ebook these articles are not really instructional but still a good read nonetheless.

In the final chapter Perry goes onto explains sources of ‘Further Help & Services’ which includes:

- How to Get More Help with Your Campaigns!!

- More Tools & Resources from Perrry Marshall!!

- Epilogue: Restroom Confessions of a Millionaire Marketer!!

The beginning of this chapter contains a list of links for extra services from Perry. Then the epilogue teaches you how to build a list of customers and get backend sales. This was useful information and is a very valid strategy, but it was nothing new to me.

In conclusion, I would definitely recommend Perry Marshal’s The Definitive Guide to Google Adwords to anyone who wants to get a foothold in this market. I’m being completely honest when I say I didn’t have a clue about how to use Adwords properly before reading this guide. At the time of writing I’ve run multiple campaigns – some successful, some not – and achieved average click through rates of 1.5% and conversion rates of 20%. There’s room for improvement for sure but I now know what I’m doing. I can use the Adwords program to generate traffic and I can convert this traffic into newsletter subscribers. It is a big increase in spending compared with what I am used to, but that’s the price you pay for instant traffic. My intention when reading this ebook was to learn how to use Google Adwords to generate valuable website traffic and this ebook gets full marks because that is exactly what it has taught me.

GOOD POINTS

- The detailed step-by-step instructions with screenshots really help. You can implement the information as you read.

- There’s plenty of examples which again are a great help. If something doesn’t click at first, a different example often aids understanding.

- The ebook is really well written and easy to read. Perry provides just the right mix of instructional information, real life stories and examples, which makes the ebook really enjoyable to read.

- It’s great value for money. I’ve paid a similar price for ebooks which are less than fifty pages in length and quite happily done so. However, with over 200 pages in the main ebook plus all the free bonus Perry really has delivered.

BAD POINTS

- There are additional tools and services which you have to pay for. I wasn’t expecting to have to pay more than my Adwords fees.

HOW I HAVE GAINED FROM THE DEFINITIVE GUIDE TO GOOGLE ADWORDS

As I mentioned earlier in the review I’m getting an average click through rate of 1.5% and converting this traffic at around 20% Not only have I gained new subscribers but I’ve also learnt how to use Adwords – a useful skill that I did not have before reading this ebook.

Tom Parker offers many more free, impartial reviews of Internet Marketing products that have helped him succeed online at http://www.theebookcavernreviews.co.uk/ If you want to be notified when new reviews are added to the website then join The Ebook Cavern Newsletter at http://www.theebookcavern.co.uk/ebookreviewsignup/

(You may reprint this article on your blog, ezine, newsletter or website providing the article remains unchanged and the ‘About the Author’ box is included and unchanged.)

Wuerzburg, Germany (PRWEB) March 29, 2006

Wisco have released AdwordsReporter, a reporting tool for Google Adwords, for Windows 2000 and Windows XP.

AdwordsReporter is a windows-based utility that fills the gap left by Google’s report centre. The software allows users to quickly and visually analyze the performance of their Google Adwords account.

The impressions, clicks, click through rates, costs per click and all other data are visually displayed within the software, allowing the user to detect and identify long term behavioural trends of campaigns, adgroups and even of individual keywords.

Any user of Google AdWords will find this to be a timesaving and useful tool for improving the performance of their account.

Aside from patterns, trends and opportunities, the software may potentially be useful in helping to identify the ever-growing menace of click fraud, simply by selecting the number of impressions and the corresponding click-through-rates. Reports may be generated on the fly from within the software, and may also be exported as html or printed out for future reference.

AdwordsReporter is available as two editions. The Professional Edition (149 USD) is for the standard single account user, and the Enterprise Edition (299 USD) is aimed at Adwords Professionals, or anyone handling a variety of different accounts.

Further details and a free 14 day trial version may be found at http://www.adwordsreporter.com.

Evaluation copies of AdwordsReporter are available upon request.

Contact:

Thomas Wetzel

+49 931 28 79 16 1

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