Perfect Market and Gumiyo Partner on Mobile Content Service

Perfect Market and Gumiyo Partner on Mobile Content Service

Pasadena, Calif. (PRWEB) December 29, 2011

Perfect Market, a leading provider of traffic and content optimization solutions for web publishers, and Gumiyo, a leading provider of mobile development and mobile publishing solutions, have partnered to combine their services on a mobile platform for publishers.

The relationship between the companies is very simple: Gumiyo mobilizes, Perfect Market monetizes. The combination of Gumiyo’s mobile platform with Perfect Market’s traffic and content optimization solutions create a better experience for mobile users and increased profits for content publishers.

While consumer adaption of mobile devices has been strong, advertising on these platforms has lagged. The combination of Perfect Market and Gumiyo allows publishers to take full advantage of mobile opportunities and moves mobile from being a “must have” for consumers to a “must have” revenue opportunity for publishers.

“Perfect Market and Gumiyo have deployed their solution on Tier 1 premium publishers and are showing record rates of mobile traffic and monetization,” explained Perfect Market CEO Julie Schoenfeld.

“Finally, publishers can generate meaningful revenue results from mobile, while having complete control over content, layout and user experience for every device” continues Gumiyo CEO Shuki Lehavi.

About Perfect Market

Perfect Market, Inc. helps grow engagement, traffic, and revenue for online publishers such as The New York Times, The Los Angeles Times, The San Francisco Chronicle, and The Chicago Tribune. Their semantic technology, smart SEO, customizable template design, and multivariate a/b testing framework, enable Perfect Market to deliver the right content in the right format, to the right user, with the right relevancy for their partners. These practices have led to significant increases in user engagement (more time on site and page views per visit), traffic (new visits), and revenue (higher click-thru rates on CPC ads due to relevancy, placement, and formatting).

About Gumiyo

Gumiyo enables publishers and businesses to connect with consumers on any device. The company’s cloud-hosted platform includes authoring tools that power more than 45,000 mobile sites, apps, and messaging programs for leading publishers, media companies, and software vendors worldwide. Gumiyo operates across a number of industries, including traditional and digital publishers, broadcast media, automotive, real estate, local business and brand marketing. (Source: http://www.gumiyo.com)

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, Vocus PRW Holdings, LLC.
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TopRank Online Marketing Brings Content Marketing and Social Media Expertise to London & Barcelona

TopRank Online Marketing Brings Content Marketing and Social Media Expertise to London & Barcelona

Lee Odden, TopRank Marketing CEO

London, UK (PRWEB) February 21, 2011

TopRank® Online Marketing, a leading digital marketing agency specializing in online customer acquisition and engagement consulting services will share how businesses can move from individual tactics into a more effective integrated online marketing strategy at upcoming conferences SES London and Search Congress in Barcelona.

Forrester Research reports that between 2009 and 2014, B2B companies will double ad spending on interactive and digital marketing tactics. The Meltwater Future of Content Survey, based on interviews with 450 companies in the UK around the world, indicates 40% of organizations expect their marketing budgets to increase in 2011 and a very strong 78% consider content marketing to be important to their organization.

With this increase in online marketing budgets will come the inevitable demand for stronger results and measurement, particularly from those in the C-Suite.

SES London delegates will travel from across the globe to one of the largest search marketing conferences in Western Europe to learn strategies that engage customers and fully harness the benefits of content marketing. Lee Odden, CEO, TopRank Online Marketing and SES Advisory Board Member, will be on hand to share proven content marketing strategies during multiple presentations.

In his first presentation at SES London, Odden will present, “Content Marketing Optimisation”, where attendees will learn how to optimise digital content and get useful tips on creating and promoting content for the social web.

While moderating the “SEO Through Blogs & Feeds” panel, Odden will lead the discussion on the importance blogs can play as part of the online marketing mix.

Odden’s second solo presentation at SES, “Integrated Online Marketing: Search, Social & PR” will provide insight on the intersection of content creation, discovery and sharing for improved news distribution to journalists and end consumers. Expansion of social media adoption has transformed how unique content can reach users all over the world.

According to industry source Junta42, nearly three out of four marketers are now leveraging content through social media and a majority are tapping into blogs and e-newsletters.

At Search Congress Barcelona, Odden will join Aaron Kahlow of Online Marketing Summit to share best practices in leveraging social media marketing to boost essential search results. Not just focusing on theory, attendees will hear practical tactics that enhance user experience, improve conversions, and enhance search results.

“This has been an exciting year for the online marketing industry,” comments Odden. “Business marketers around the world are challenged to find meaningful, practical advice on developing effective strategies like those we provide in our consulting practice. I’m looking forward to sharing our hard won insights from TopRank with SES London and Search Congress Barcelona delegates and help more companies find the real “Return” in online marketing ROI.”

SES London:

Content Marketing Optimisation – Wednesday, February 23rd – 11 am

SEO Through Blogs & Feeds – Thursday, February 24th – 12:45 pm

Integrated Online Marketing: Search, Social & PR – Friday, February 25th – 11:15 am

Search Congress Barcelona:

How to Raise the Tide Combing Social Media and SEO – March 3rd – 1:30 pm

Can’t make it to the event? Visit the Content Marketing category of TopRank’s award winning Online Marketing Blog and stay ahead of the curve as content marketing changes how businesses worldwide share digital information.

About TopRank® Online Marketing

TopRank® Online Marketing is a Minneapolis, Minnesota based digital marketing agency serving Fortune 1000 companies with customer acquisition and engagement consulting services for B2B companies. TopRank Marketing provides strategic consulting, implementation and training with an emphasis on enterprise and mid-market company search engine marketing, social media and content marketing. TopRank has been cited in numerous books and industry blogs as well as U.S. News & World Report, Fortune and The Economist for internet marketing expertise. A crucial part of its own content marketing strategy, TopRank’s Online Marketing Blog has been recognized as the #1 Content Marketing Blog by Junta42 and the #2 Social Media Marketing Blog by Social Media Examiner.

TopRank CEO Lee Odden serves on the SES Board of Advisors and is a frequent international speaker at search, social media and public relations industry conferences in cities ranging from New York to Hong Kong to London. Odden has been the keynote speaker for OMS, Search Exchange and Social Media Junction and frequently presents at corporate marketing events.

TopRank Online Marketing Web Site: http://www.toprankmarketing.com

Online Marketing Blog: http://www.toprankblog.com

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Choose the Right Content Management System (cms) for You

With an explosion of online content there is consequently an explosion of content management systems (CMS) available to help you manage that content, with literally thousands of vendors to sift through. But most CMS’ still end up being too expensive, too difficult to maintain, and eventually inadequate. This is often the result of purchase decisions based on technology, and not business requirements.

So then, how are CMS solutions chosen? You will usually compare product features, ask friends and colleagues, and look to different analyst ratings. In theory, this should be an excellent way to pick the right solution and sometimes it is. But content management systems have been around for over two decades and the features and functionality for the most part are starting to become commoditized. The ‘bells and whistles’ that these solutions try to distinguish themselves with, ultimately have no bearing on your content-specific needs. And this is why most solutions you purchase will end up being junked after they fail to do what is asked of them.

To ensure successful implementation and adoption, the CMS solution must be implemented like any other large enterprise application, with clear objectives and systematic planning mechanisms. So let’s look at some best practices that should be on everyone’s checklist before deploying any CMS within your organization.

#1 Define CMS Goals

Before installing a CMS, it is extremely important to identify key business goals that must be achieved. Business goals can be defined around parameters like productivity, efficiency, quality, ROI, or branding. Without this clear vision of the business goals, CMS implementations are very likely to fail. It is not surprising to find that most CMS implementations often overshoot budgets and in the long run, consume far more time, energy and resources than ever expected–just to stay functional.

Think of this step like vacationing in an exotic locale. You can go two ways: hope that when you get there, everything you need and want to do will be waiting for you. Or like most of us you plan accordinly: where you’re going to stay, what sites you will visit, and find all the best deals in the process. Which makes more sense to you?

#2 Evaluate the Content Information Landscape

The next step is to start gathering details of your content information landscape. Rather than looking only at technology, you should look at how processes, business rules, and the content are defined.

With these details on the content information landscape, parameters can be defined for CMS selection. The CMS purchased should also easily integrate with multiple systems that affect this landscape as well as are necessary to help meet your defined business goals – such as campaign management systems or CRM applications. The sequitur here is: don’t purchase CMS before clearly defining your requirements. You will save yourself time and resources with a clearly envisioned road map to guide you.

#3 Select the Right CMS Solution for Your Organization

Selecting the right CMS involves consideration of a host of factors, including:

1. Ease of use for users and IT administrators

Like any other business application, the success of a CMS depends on adoption by the end user community. Subject matter experts (SMEs) with no technical knowledge must be absolutely comfortable using the system to achieve the exact look and feel they want for content presentation. Similarly, IT administrators must be able to easily enforce policies across multiple Websites using a single console, and integrate the CMS effortlessly into the organization’s IT landscape. Consider everyone’s roles and responsibilities and make sure the CMS can meet those demands.

• Speed of deployment

There is a direct correlation between CMS implementation/configuration time and costs incurred. A CMS that requires extensive coding will definitely increase implementation costs. Hence, a CMS will only be effective if it can be rapidly configured and deployed, and as such, requires minimal training for use by non-technical professionals.

• Total-cost-of-ownership (TCO)

Most organizations make the classic mistake of buying a CMS based on license price. The real work of owning a CMS begins after the site is live and as such CMS maintenance/support expenses far exceed purchase costs. Be sure to factor this into your overall costs and consider the TCO of an application to arrive at an informed decision.

#4 Involve All Critical Stakeholders

Just as it is important to have top management support for CMS implementations, it is equally crucial to encourage the participation of internal stakeholders. These content owners should be identified and their feedback on usability leveraged to build and customize the system. Involving non-technical SMEs in the design of the new CMS will also help minimize reluctance to use the system. The success of the CMS rests on this acceptance of the CMS by the shareholders .

#5 Don’t Forget the Services Aspect

As we said in step 3 the real work in any CMS implementation begins post-launch. There is a spike in effort levels at the beginning of any implementation – but for a relatively short period of time compared to the average CMS lifetime.

Change is a constant with most Web sites and your CMS needs to be as flexible as your organization, whether this is a simple template change or an entire site redesign. You need to factor in and expect that you will need to have some level of service be it from your internal IT department, your Web agency or your software vendor

On top of ongoing support and management, you also need basic application and infrastructure support of the installed software. This requires the efforts of a dedicated team, responsible for managing hardware, software, and the network.

For some organizations this is not a problem: with dedicated in-house teams for HTML template creation and modification, workflow revisions, architecture changes, site redesign support, and training, they can prepare for the worst. But for the vast majority, this is often overlooked as a part of an ongoing CMS implementation. Without this dedicated team small businesses often outsource these ‘services’ to a third party vendor, adding to the implementation costs. To avoid the distress of exceeding budget, these costs must be factored into the total implementation costs.

# 6 Plan for the Future

How scalable and flexible is the CMS when it comes to incorporating new features or managing an explosion of content? You must make sure that the chosen CMS partner/vendor has the technological bandwidth and capability to quickly capitalize on emerging communication media.

Conclusion

CMS implementation processes can be a lengthy and energy-consuming. But following the guidelines illustrated here: clearly defined goals, processes mapped to the application, gaps identified, and looking for a customized application with dependable scalability and flexibility, you can help yourself avoid some common potholes and choose the right CMS for you.

Web Content Writing- an Effective Approach Towards Internet Marketing

Content is surely the most primary and fundamental part of a website and hence the significance of web content writing can not be declined. It is one of the most rapidly increasing areas of the web development industry. It is a very pivotal tool of internet marketing and online promotions, which in turn helps increase the clients and customers to that particular website. Thus it becomes really important to give a keyword rich and more relevant and appropriate content to the website. And that is why it is always suggested to seek out the support of a professional web development companies that will provide you skilful content writers to carry out the web content processes. Right now there is a great demand of content services in the web development industry and probably that’s why only many web development companies have entered the market. These economies are really an augment to the Indian economy as a large number of youth population is employed with these SEO based companies. Understanding the need and importance of web content many web development companies have surfaced up in the Indian economy that offer content based services. Apart from providing content writing services these companies also provide the clients with other web services also such as the- social media optimization, link building, social networking, flash development and article submission thereby serving manifold purposes. Content writing in India is also quite effective for social networking as well. So if you are also scheduling to design an all new website or else are planning to redesign your already existing website on the web world, then hiring a web development company is surely the best and most economical option for you. These companies provide you with excellent web content services so that your website receives maximum amount of targeted traffic and thus achieve higher ranks on the search engine results list. Moreover these companies also endow the clients with the facility of hiring personalized content writers also. These content services are sure to give an extra cutting and appealing edge to the client’s website so that it can approach the targeted audience in a more straight and influential manner. And hence all those who wish to hire content writers for the promotion of their websites and other online businesses, need not worry. What all the clients are supposed to do is just surf the internet and search for all the leading and credible web development companies and all the relevant information would be quickly made available to them on their monitors. At present there are many companies that provide a wholesome range of web development services like e-commerce solutions, CMS development, web portal development, content writing services and SEO services. These companies provide the most viable technically skilled solutions and that too at really affordable prices. More interestingly these companies also provide the facility of hiring freelance content writers as well for those clients who don’t have a long term requirement.

SEO Content Writing at Its Best at The Professional Hands of The Indian Copywriters

SEO content writing has been one of the deciding factors in scripting the success story of a website. Today, every website wants its position to be on the top in the major search engine results and hence they leave no stone unturned in availing the most suitable strategies for it – getting quality content works done is one among many. Quality contents refer to those SEO friendly contents which are incorporated in a site for information as well as promotion. In the various forms of contents used in a site, relevant keywords are searched and then optimized so as to run a successful SEO campaign. The SEO professionals and content writers share a common platform and they just work hand-in-glove with each other. At a time when the competition in the online scene is getting so competitive and emerging players are continuously on the prowl, it has become essential for a website get higher page ranking so as to get visibility. Web visibility increases a site’s chances of getting clicked on the web. SEO copywriting India understands this fact well and hence they have been supporting those Indian SEO firms with their quality creative works including that of content writing for quite a long time now. SEO content writing has not only found a new dimension at the hands of the professional Indian copywriters, it has also been highly effective for any website as far as results are concerned. During any search engine copywriting project, copywriters research the requirement of the client well before finding and using them in crisp and clear contents. In many cases, clients themselves provide the required keywords to the content writers. They just need to incorporate them in the articles, blogs, web page contents or anywhere as per the clients’ needs. There are many evidences of people primarily focusing on graphics in their websites instead of giving due attention to the quality of contents. That’s surely a mistake on their part as contents are equally important as that of graphics in a site. In fact, contents are more result-oriented as search engine rankings depend on contents, not on graphics.

Search Engine Optimization Explained-writing Content For People, Not Search Engines

High rankings driven by successful Search Engine Optimization projects are based on increasing a website’s Relevance and Authority. Relevance is making sure that the content on the website is useful and valuable to the reader, based on the keyword search term they entered into a search engine. So, writing content for SEO should be focused on writing original, interesting content for the user, while strategically placing targeted keyword phrases within that content to increase the likelihood that the reader will become a customer, while getting high organic rankings. identifying When writing web content for users and Search Engine Optimization, the first rule is to focus your writing on your human target audience. There are several aspects to doing this successfully, including: Writing original, high quality, persuasive, naturally flowing content. Search engines are sophisticated enough today to be able to pick out well written content for people—and rank it appropriately. They are also capable of identifying content stuffed with keywords, that does not flow naturally and is awkward when read. Structuring your content with the reader in mind. Your website should be developed to be persuasive in nature. As such, the content on your site is “the persuader”. So making sure that your content provides your primary value proposition, competitive differentiation, information about your product or service, benefits and questions, so that visitors will be compelled to stay on the site and eventually become your customer. Avoiding poor grammar and sentence structure in your content. Your website is a reflection of your company. If it is professional with well written content, people will be more likely to have a positive first impression of your company, stay longer on your site, and possible take a conversion step. Making sure your content is informative and useful. It is said that visitors to websites average 3 to 8 seconds of patience, during which time they will scan your site and decided whether to stay longer or go. This isn’t much time at all, and means people are skimming a web page, not reading it. Visitors come to your site with a specific goal in mind. So it is critical to write content that is concise, easy to read, and easy to navigate. Write in a friendly, positive tone in the active tense. Readers don’t like to be preached to, treated like school children, or be expected to read extremely complex content. Keep your sentences short and in the active tense. This all helps ensure that the visitor will read far enough to find the information they were searching for when they came to your site. The friendlier the tone, the easier to read and find the information they want, the more likely the reader is to convert to being a client. Including powerful, compelling, differentiated Calls to Action. If you own a “for profit” business, the objective of your website is to provide visitors the information they need to help them decide if they will buy your goods and services. Having clear, crisp Calls to Action easily visible on your web page, above the fold, is essential to providing your visitors with the next step they need to take, when they are ready to take it. Although content is not the only component that the search engines take into consideration when ranking websites, many think it is the most important. So if your goal is to rank highly in the organic section of the search engine results pages to attract qualified visitors to your website and convert them into customers, then focus on writing original, interesting, persuasive content geared to your human visitors, but tweaked for the search engines.

Quality Back Links and Relevant Content are the Pillars of Correct SEO

SEO is quite complex and it is difficult to get a sure shot formula for No 1 ranking in the SERPs. There are various factors in search engine optimization which affect the overall ranking of your website. But what is undisputed is the fact that the content of your website/ blog page and backlinks will go a long way in getting you noticed by potential customers and the search engines. Since your website is the first point of contact for your customers, it can make or break your company. An ill optimized website although well constructed can fail to deliver any traffic/ backlinks and may even be banned if the SEO activities are not carried out in accordance with the guidelines set down by the search engines. For SEO purpose, the kind of content you are providing on your website is quite critical. Your content should be original. The search engines will rate your site higher if you continuously update your site with new and unique content. Alternately, if you do enjoy a good ranking for your site, chances are you may lose that envious position if you do not update your site for a long time. This makes sense as the users, while looking for information, will always look for latest news, new updates and launches of products/ services. Do not miss the importance of title tag and meta descriptions. The title tag should be unique for each page. Not only that, it should be relevant to the content you are providing on the page. Duplication of content across pages will not help you in any way. Infact, it can be noted as a ‘reprint’ by search engines and may affect your site’s rating negatively. Another thing which is very important for SEO is backlinks. Back links or inbound links are links that your website receives from other websites. It is an acceptance given by other relevant websites to the quality and genuineness of the work done by your website. It helps to establish your authenticity and superiority among similar businesses. The number of backlinks you receive shows how important your website is. Besides the quantity, the quality of backlinks is even more important as the search engines are smart enough to gauge whether the links pointing back to you are relevant and from authority websites or not. The earlier methods of getting links from link farms and purchasing bulk spam links have been heavily penalized by search engines and are a complete NO with genuine affordable SEO service providers. There are various ways of getting backlinks like – purchasing links, two-way or three way exchange links or getting free organic links with use of white hat SEO practices. Search engines most value the practice of getting genuine organic backlinks and assign such websites with higher rankings. Thus for businesses little aware of search engine optimization or in the complete dark, it is safer to outsource SEO services rather than attempt it on their own and get rejected or banned. There are abundant specialized affordable SEO service providers who can help with search engine submission, social bookmarking, directory submission, article submission and other general and specialized SEO techniques for correct optimization of a website. For more information visit www. seomixi. com

SEO Content Writing And Its Many Benefits

The use of the Internet as a global medium of marketing has certainly led to the innovation of new ideas for promotion of your products and services. We all know that an attractively designed website goes a long way in bringing success to your business and search engine optimization helps to rank your site highly in the search results of a search engine. SEO content writing is one of the most convenient and preferred tools for increasing visitors, thereby increasing the traffic to your site. Keeping in mind the purpose of your website, a SEO content write helps in writing valuable content using highly competitive keywords. Search engines will index your page with the help of these keywords and so it is important to have them in the required percentage. If your keywords are cluttered, the search engine may consider your web page as SPAM. This is way you should hire SEO copywriting services offered by many companies as they have a thorough knowledge of competitive keywords and their correct use in a web page. They offer their services at surprisingly affordable rates and you can easily find them by browsing the Internet. They will help you in writing web content and articles in accordance with the target audience and their search behavior. If the information in your site is boring and unimpressive, surely no one will feel the need of reading it. Rich SEO driven content can mark your presence in the crowded world of the web. Generally web pages with 250 words are recommended with the logical use of mostly two search terms. It is a time consuming and expensive process and a good number of pages are required to incorporate all the required keywords. The demand for Search engine copywriting is growing day by day. It is the technique of writing readable and informative web page content targeting specific search term and so you must have knowledge about how the Internet operates along with great writing abilities. This method is also believed to be effective in achieving long term SEO rankings than the other techniques of search engine optimization.

Magazine Ads Content Ideas

Do most people know the right way to write awesome adverts? What i’m saying is SERIOUSLY killer advertisements that would cause the phones blow up? There’s a formula not to mention style to magazine copy writing and, dare we say it, also a small amount of chance too. The thing is if you want to discover the way to produce fantastic ads which will make everyone plead to get the chance to buy your products, you’ve got to be aware of the magazine and ad writing secrets to becoming successful. Most of the best print advertisements in the world are usually constructed by highly experienced copy writers that understand more about the way to get you to buy a product or service than you do regarding yourself! This isn’t a lie, the fact is, newspaper advertisements and magazine ads are developed to make think of something in a particular way, sometimes even subliminally! Imagine that! Magazine advertising writing strategies are plenty, however getting any of these experts to deliver them up for you would be hard unless you have got an in with them. However, gradually some of these secrets have been leaked to the general population which allows anyone to get hold of them. It is far too risky to let anybody or every person know, so you need to search the web looking for these nuggets of knowledge should you desire any kind of successfulness from your magazine ads. Simply from utilizing any of the secret magazine advertisement tips of the trade you’ll virtually trigger your profits to sky rocket. This really is the hardest thing for most small enterprises and online marketers as they think that they can make their own adverts and then wonder why they do not achieve great outcomes after adding heaps of advertisements inside some newspapers or magazines. Professionals that know the right way to compose mindblowing newspaper ads are in very hot demand at this time, particularly in the tough economy. As more businesses look to advertise and raise sales and profits, they will need to use ad content which is stimulating and triggers customers want to purchase their products. A large amount of small businesses have entirely no clue just how to generate killer ads, so if you are a very good print writer then this is a really lucrative market which you need to be connected with. Once you learn how to write killer newspaper and magazine ads you’ll start to observe that you can easily command many of these local mediums and see the dollars come straight into your business. It is by this approach that anyone can create substantial and sustainable developments for regional company owners that watch their own profits and revenues increase while making a good living for yourself. As regularly as you may hear that newspaper and magazine advertisements are dead, it is quite frankly a falacy – only the most effective make it through in this highly demanding discipline by simply creating fantastic advertising copy time and time again.

Content Management System: New Era of Technology

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