The Speaking of Wealth Show Offers Facebook Marketing Expertise from Brian Carter

The Speaking of Wealth Show Offers Facebook Marketing Expertise from Brian Carter

Irvine, CA (PRWEB) February 08, 2012

The Speaking of Wealth podcast took on one of the biggest questions in business today during its 43rd episode: how to use Facebook to make money? Social media marketing expert Brian Carter joined Speaking of Wealth to discuss search engine optimization, social media, Google Adwords, relationship building and converting clicks to sales.

Carter says he fell into professional Search Engine Optimization (SEO) while studying acupuncture. “I did freelance for a while, doing Adwords and SEO for medium-sized companies and small businesses,” said Carter. “After that, I moved to South Carolina and started working for an agency that does a lot of hotel promotions.” His initial experience with Search Engine Optimization came through Google Adwords. However, as time went on, he became fascinated with Facebook—just as many businesses are now. Except, how discovered that many businesses don’t know how to use Facebook effectively.

“Facebook marketing is trying to capture an audience the same way you capture an email audience. Once that’s done, you market it over and over,” he said. “With search marketing and Adwords, people try to get people when they’re ready to buy. You have to think of Facebook marketing like email. You have to capture the audience and then engage them.”

As a social networking tool, Facebook isn’t likely to generate a lot of immediate sales. The avid marketer needs to have a plan. “You need to have the right people and then you have to have a strategy for whatever the goal is you have for them,” said Carter. “I think we’re not totally there yet. A lot of people don’t know how quite to use it yet. Using Facebook in marketing is about building relationships.”

He continued by relating some hard facts about Facebook fan pages. “Around twenty percent of your fans are seeing your posts. People don’t realize that,” commented Carter. “How are you going to make any money if you aren’t even visible? It’s a multi-step thing. You have to capture an audience first, then engage them before you try and sell anything.”

Carter’s biggest tip for engaging fans is to put a call to action in fan page updates: this is the “click like if you like ‘blank’” philosophy. His next tip is to build the page around the demographic. “When you attract people on Facebook, you’re typically doing it with something they’re already interested in,” continued Carter. “Let’s say it’s somebody that wants to make money at home. You track people who want to work at home. Sell the dream, the opportunity for free time, to live the good life. Tell them to click ‘like’ if you want luxury. Build your page around your target audience’s biggest passion. You’ll have higher click rates.”

The key to anything relating to Facebook is engagement, then relationship building. That’s the only way to get customers to take out their wallets.

Brian Carter is a respected elite internet marketing expert around the world. He’s well known for his hands-on business experience, cutting edge insights and background in improv and stand-up comedy—which has made him a much sought-after speaker and trainer. Brian is the co-author of Facebook Marketing and has authored an e-book called How to Get More Fans On Facebook.

About Speaking of Wealth

The Speaking of Wealth Show focuses on the incredible opportunities available to publishers, speakers and consultants. Perhaps no other topic allows professionals to follow their passion down the road to profit—and it all starts with effective communication. Anyone with the urge to share knowledge and get paid for it should tune in to the Speaking of Wealth Show. For information, visit Speaking of Wealth online.

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Facebook Ads Guide – Reviewed For Marketers

Facebook Ads Guide is an advertising course created by a successful marketer named Ryan Deiss. Ryan Deiss created Facebook Ads Guide to help internet marketers leave behind the monopoly that the Google Adwords tends to be and embrace the power of social networking advertisements. As one of the largest and still expanding social networking sites, Facebook represents a huge opportunity for advertisers. Reviewing this course is difficult because it hasn’t been on the market for very long and the results have not all been compiled. As is common with products of this kind, the majority of the reviews are written by affiliates and have their links inserted. We decided to give this product a test to see if it delivers what it claims. The first thing you should understand is that Facebook Ads Guide isn’t an automated product. It’s a course. It will not do the assigned tasks for you. If you want to get results from this program, you’ll have to do some work. So, if you are looking for something that is automated or that promises you that it will teach you how to make money while sitting on your couch and watching television, this is not the program for you. For people willing to take the time to study the material and then actually apply the principles, this can be a very worthwhile program. This program teaches a lesser known method to make money advertising. It shows you the tactics you need to create profitable Facebook advertising campaigns. Your landing page is an important factor to consider. Facebook does not only look at your ads, but also at your landing pages, so these also need to be approved if you want your ads to run. Facebook Ads Guide teaches you what kind of landing pages the Facebook advertising moderators look for. If you want to know what to include in your landing page, and what to avoid, this course will provide you with a good explanation. If you pay attention you won’t have to worry about being rejected based on your business’s landing page anymore!This program is being sold directly by its creator, Ryan Deiss, and not through a trusted affiliate network such as Clickbank. This gave us pause. In general, we prefer dealing with known and trusted vendors when we buy products. We wondered if there was a reason someone would not want to sell their course through the usual channels, like Clickbank. The value of what this course contained, however, made all these concerns vanish. The program itself is what mattered, not the way it was sold. By delivering on what he promised, Ryan Deiss proved that he can be trusted. You don’t have to worry that he’ll pocket your money without delivering the product. With Facebook, you have an advertising market that has barely been tapped. When compared to Google Adwords, you have very little competition and a high conversion rate. You can also save a lot of money by advertising on Facebook rather than Google. This is what Facebook Ads Guide can show you: how to create profitable advertising campaigns on a very large network that is a lot cheaper to use than Google. Perhaps the creator of Facebook Ads Guide is not Google’s biggest fan, but this bias led him to create this very informative and innovative new program!

Facebook Marketing Traffic

When it comes to internet marketing, finding a good source of targeted traffic can be a challenge. However, Facebook now provides a fairly inexpensive and effective way to direct your pay-per-click advertising to exactly the demographic you are looking for. Targeted traffic, although typically more expensive, allows you to direct your traffic to say, only 18-25-year-olds. This can be highly advantageous if you are marketing college textbooks, for example. Depending on your niche, this added specificity can increase your profits despite the higher cost due to the ability to eliminate irrelevant viewers. When it comes to Facebook, this advantage can be used to the extreme. For example, you can target both male or female, of any age, location, or level of education. In addition, you can choose to target those Facebook users who in their profile have specified an interest in a certain topic, be it music, films, or any organization, sport or activity. It doesn’t take much imagination to think of possible profitable niches to promote. For example, become an Amazon affiliate, and create a campaign promoting a particular music artist to those Facebook users who have “Liked” that artist on their profile. In addition to this ability to create extremely-targeted traffic, you will find quite competitive prices for your advertising campaigns, and desirable advertisement locations. Compared to the leading pay per click companies, like Google and Bing, Facebook provides comparable amounts of traffic, similar cost, and far superior targeting ability. If you are interested in learning more about Facebook advertising tips, visit the link below for free software and advice.

Does Facebook Ad Power Live Up To The Hype?

You don’t want to give Google your money for Adwords, but you want to advertise your business on the net. There are a lot of people who feel exactly the same as you. Google’s adwords program is not as popular as it used to be. Google is experiencing troubling behavior with their penchant for banning advertiser with no reason given, so other marketers are staying away from them. That’s the motivation behind the release of Facebook Ad Power. The purpose for this course is to teach any online marketer how they successfully marketing and advertise their online businesses without touching Google. Facebook Ad Power is an advertising course released by Ryan Deiss. Ryan Deiss has experience creating internet marketing related products. He has come out with a variety of products, which include Gmail Mind Tricks, The Ultimate List Building System and Traffic Conversion Summit. He saw how many advertisers were having problems getting their ads accepted on Google, or even getting banned altogether, so he was inspired to create a whole new system, which uses Facebook advertising. We took his reputation as the successful creator of prior courses into account when we decided to review his latest product. The goal of Facebook Ad Power is to show you how to advertise your products or services using Facebook’s growing advertising network. Facebook is one of the largest and fastest growing social networks, with millions of members. The good news is that Facebook advertising is still largely undiscovered by internet marketers. What this means is that you have an open field with far fewer competing ads! It simply doesn’t make sense anymore to compete over scarce keywords on Google when you have this new resource, with just as much traffic, at your disposal. You’ll also have the chance to listen to Ryan answer questions once a month. During these sessions you can ask him all of the questions you have about his system, advertising in Facebook and any bugs that you have encountered. Ryan seems to truly care about the success of his customers. That really adds tremendous value to the offer. You won’t find very many product creators that seem to be dedicated to your success. It’s not easy doing business online in the first place, and if you cannot or do not want to give Google your money – it’s understandable. It’s good though because you don’t need Google to make excellent money on the net. The various social media sites are excellent vehicles for targeted traffic generation. You can take advantage of Facebook Ad Power so you can take advantage of Facebook’s awesome power. Facebook Ad Power Review at Max Heern’s The Internet Marketing ExpertFacebook Ad Power – A Review For Marketers Tired of Google Adwords Facebook Ad Power – A Balanced Review

Part 15 — Internet Marketing With, SEO, youtube, Myspace, Facebook, RSS Feeds and More.

www.UndergroundTrainingLab.com In early 2008 I spoke at the Secret Society of Traffic and Conversion Seminar for my friends Buck Rizvi and Brock Felt. The attendees paid thousands to be there but I’m sharing my 3 hour presentation from the seminar with you for free. I outlined the social networking and web 2.0 strategies that I personally use to drive tons of traffic to build my list and make more sales. I covered dozens of topics including, but not limited to, internet marketing, creating a sales funnel, search engine optimization (seo), myspace, youtube, squidoo, email marketing, wordpress, rss feeds, openx ad server, affiliate marketing, blogs, getting more traffic to your sites, social profile pages, social networking, social media, and more! Consumer Notice This video may contain a paid affiliate link.

Part 7 — Internet Marketing With, SEO, youtube, Myspace, Facebook, RSS Feeds and More.

www.UnderGroundTrainingLab.com In early 2008 I spoke at the Secret Society of Traffic and Conversion Seminar for my friends Buck Rizvi and Brock Felt. The attendees paid thousands to be there but I’m sharing my 3 hour presentation from the seminar with you for free. I outlined the social networking and web 2.0 strategies that I personally use to drive tons of traffic to build my list and make more sales. I covered dozens of topics including, but not limited to, internet marketing, creating a sales funnel, search engine optimization (seo), myspace, youtube, squidoo, email marketing, wordpress, rss feeds, openx ad server, affiliate marketing, blogs, getting more traffic to your sites, social profile pages, social networking, social media, and more! Consumer Notice This video may contain a paid affiliate link.

Part 16 — Internet Marketing With, SEO, youtube, Myspace, Facebook, RSS Feeds and More.

www.UndergroundTrainingLab.com In early 2008 I spoke at the Secret Society of Traffic and Conversion Seminar for my friends Buck Rizvi and Brock Felt. The attendees paid thousands to be there but I’m sharing my 3 hour presentation from the seminar with you for free. I outlined the social networking and web 2.0 strategies that I personally use to drive tons of traffic to build my list and make more sales. I covered dozens of topics including, but not limited to, internet marketing, creating a sales funnel, search engine optimization (seo), myspace, youtube, squidoo, email marketing, wordpress, rss feeds, openx ad server, affiliate marketing, blogs, getting more traffic to your sites, social profile pages, social networking, social media, and more! Consumer Notice This video may contain a paid affiliate link.

Part 14 — Internet Marketing With, SEO, youtube, Myspace, Facebook, RSS Feeds and More.

www.UndergroundTrainingLab.com In early 2008 I spoke at the Secret Society of Traffic and Conversion Seminar for my friends Buck Rizvi and Brock Felt. The attendees paid thousands to be there but I’m sharing my 3 hour presentation from the seminar with you for free. I outlined the social networking and web 2.0 strategies that I personally use to drive tons of traffic to build my list and make more sales. I covered dozens of topics including, but not limited to, internet marketing, creating a sales funnel, search engine optimization (seo), myspace, youtube, squidoo, email marketing, wordpress, rss feeds, openx ad server, affiliate marketing, blogs, getting more traffic to your sites, social profile pages, social networking, social media, and more! Consumer Notice This video may contain a paid affiliate link.

How To Setup a Facebook Fan Page and Custom URL

www.WebsiteMarketingGuru.com See exactly how to setup a Facebook fan page of your own PLUS get an exclusive URL like facebook.com For more online marketing tips, check out my blog at www.websitemarketingguru.com

Tracy McAllister – Facebook Advertising Case Study

Tracy McAllister of McAllister Media presents a Facebook Advertising case study.