Hosted Chicago Phone Numbers May Be the Marketing Secret to Expand Business Domestically

Piscataway, New Jersey (PRWEB) May 18, 2012

iTeleCenter sales indicate a rise in companies using local numbers to expand their businesses beyond their home-town borders. Judging from the increase in orders from its inventory of Chicago Phone Numbers, Chicago may be one of the cities companies are targeting for their next growth opportunity.

The key to this ingenious marketing ploy is the use of hosted local numbers. A business chooses a number in a specific city’s area code to use with iTeleCenter’s virtual phone system. The company advertises the number – in the city or community market they are trying to enter – and when calls come in, they are forwarded to the company’s normal business number.

This tactic is used by large, small, and home-based businesses across the country. It’s an efficient, cost-effective way to increase sales outside of the company’s physical geographic location.

iTeleCenter provides interested companies with a list of new Chicago phone numbers. Once a number has been selected, it is made live within minutes. It can then be set up to forward to the company’s existing land-line or cell phone. Consumers dial the Chicago number and pay for a local call, while in reality they are connected to wherever the business may be located. For example, a company may have its headquarters in a home located within the Los Angeles 310 area code. A consumer dialing from Chicago may be dialing a number with a 312 area code, but the call will be forwarded to the Los Angeles 310 number.

By establishing a presence within the Chicago area with the help of local phone numbers, businesses are able to effectively expand their target audiences. This expanded audience is further aided by giving the impression of being a large, well established company. The cost of setting up s local number is easily offset when considering the amount saved by not having to establish a physical office in the area. Furthermore, by increasing the available target audience, the chances of selling a product or service are naturally increased multifold. This results in increasing profits and allowing the company to grow substantially.

About iTeleCenter

iTeleCenter was founded in 1992 by entrepreneur Paul Champaneria who wanted to build a company that catered to the needs of virtual companies, direct salespeople, affiliate marketers, real estate professionals, and all forms of home-based or small businesses. iTeleCenter is a virtual phone system that provides individuals with the ability to utilize toll free phone numbers, locally based numbers, or vanity numbers, with call forwarding and voicemail that make professional life a little easier. With the best in customer care and service, along with the latest and most innovative features, it’s a must have for professionals who want to compete on a regional or national level, whether it’s a one-man operation or a million-dollar corporation.

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, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.

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Blog To Get More Patients? IDA’s New Dental Marketing Websites Can Showcase Dentist’s Blogs

(PRWEB) May 11, 2012

Now blogging and dental marketing can work together more efficiently. New websites from Internet Dental Alliance, Inc. (IDA) let doctors easily embed their blogs into their IDA New Patient Portals to automatically generate fresh content and new patient leads. IDA’s Portals let doctor’s integrate the RSS feeds from their external blogs with just a few clicks of the mouse.

Blogging has evolved from an internet novelty into a tried and true online method for establishing and maintaining a connection with an audience – in this case, current and prospective dental patients. For dental marketing, blogging is a good way to announce practice news, discuss dental health topics to inform and educate or feature case studies to promote a practice. Doctors who like to write engaging articles find that blogging is a good way to add fresh content to dental websites on a regular basis.

“IDA provides lots of ways you can add fresh content to your Portals. There are hundreds of pre-written articles you can choose from and edit to fit your practices, in addition to writing your own blogs,” says Jim Du Molin, founder of Internet Dental Alliance, Inc. and dental marketing guru. “Embedding your own blog is one of the best ways you can personalize your dental websites and attract the exact kind of patients you want to work with.”

The “Blog Display Link” area of the IDA Control Panel lets doctors adds the RSS URL of their blog to embed it and display it in the “Doctor’s Blog” page of their Web Portal. The “Doctor’s Blog” page will then automatically update whenever the dentist posts to their external blog.

For doctors who don’t already have an external blog, IDA offers the “Practice News” area within the Control Panel. Using that feature, dentists can create a blog on the Portal and maintain it from within the Control Panel.

About Internet Dental Alliance, Inc.

IDA is North America’s largest provider of websites for dentists, email patient newsletters and dental directories. In 2012, it completed its cutting-edge dentist marketing Lead Fire lead generation system. Based on organic geo-targeted local search strategy which is customized for each dental office, LeadFire technology automates search engine optimization, and makes it possible to generate new patient leads within minutes of setting up the system. Internet Dental Alliance provides dental practices with online dental marketing services such as dental practice websites, website design, online newsletters, find-a-dentist websites, and other dental advertising advice and resources.

©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.

The Idea Writers: Copywriting in a New Media and Marketing Era (Advertising Age)

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The Speaking of Wealth Show Offers Facebook Marketing Expertise from Brian Carter

Irvine, CA (PRWEB) February 08, 2012

The Speaking of Wealth podcast took on one of the biggest questions in business today during its 43rd episode: how to use Facebook to make money? Social media marketing expert Brian Carter joined Speaking of Wealth to discuss search engine optimization, social media, Google Adwords, relationship building and converting clicks to sales.

Carter says he fell into professional Search Engine Optimization (SEO) while studying acupuncture. “I did freelance for a while, doing Adwords and SEO for medium-sized companies and small businesses,” said Carter. “After that, I moved to South Carolina and started working for an agency that does a lot of hotel promotions.” His initial experience with Search Engine Optimization came through Google Adwords. However, as time went on, he became fascinated with Facebook—just as many businesses are now. Except, how discovered that many businesses don’t know how to use Facebook effectively.

“Facebook marketing is trying to capture an audience the same way you capture an email audience. Once that’s done, you market it over and over,” he said. “With search marketing and Adwords, people try to get people when they’re ready to buy. You have to think of Facebook marketing like email. You have to capture the audience and then engage them.”

As a social networking tool, Facebook isn’t likely to generate a lot of immediate sales. The avid marketer needs to have a plan. “You need to have the right people and then you have to have a strategy for whatever the goal is you have for them,” said Carter. “I think we’re not totally there yet. A lot of people don’t know how quite to use it yet. Using Facebook in marketing is about building relationships.”

He continued by relating some hard facts about Facebook fan pages. “Around twenty percent of your fans are seeing your posts. People don’t realize that,” commented Carter. “How are you going to make any money if you aren’t even visible? It’s a multi-step thing. You have to capture an audience first, then engage them before you try and sell anything.”

Carter’s biggest tip for engaging fans is to put a call to action in fan page updates: this is the “click like if you like ‘blank’” philosophy. His next tip is to build the page around the demographic. “When you attract people on Facebook, you’re typically doing it with something they’re already interested in,” continued Carter. “Let’s say it’s somebody that wants to make money at home. You track people who want to work at home. Sell the dream, the opportunity for free time, to live the good life. Tell them to click ‘like’ if you want luxury. Build your page around your target audience’s biggest passion. You’ll have higher click rates.”

The key to anything relating to Facebook is engagement, then relationship building. That’s the only way to get customers to take out their wallets.

Brian Carter is a respected elite internet marketing expert around the world. He’s well known for his hands-on business experience, cutting edge insights and background in improv and stand-up comedy—which has made him a much sought-after speaker and trainer. Brian is the co-author of Facebook Marketing and has authored an e-book called How to Get More Fans On Facebook.

About Speaking of Wealth

The Speaking of Wealth Show focuses on the incredible opportunities available to publishers, speakers and consultants. Perhaps no other topic allows professionals to follow their passion down the road to profit—and it all starts with effective communication. Anyone with the urge to share knowledge and get paid for it should tune in to the Speaking of Wealth Show. For information, visit Speaking of Wealth online.

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©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.

Advertising Promotion and Other Aspects of Integrated Marketing Communications

The eighth edition of Shimp’s market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS fully integrates all aspects of marketing communication. While continuing to focus on the time honored IMC methods, the text reflects new academic literature and practitioner developments in the field. Some reorganization along with comprehensive treatment on the fundamentals of advertising and promotion are the focus of the revision. Changes include earlier coverage of new brands (ch. 3), the latest in various forms of Internet advertising (ch. 13), a new chapter (18) on PR and word-of-mouth management, and expanded coverage environmental issues regarding global warming and sustainability in a newly-organized ethics chapter (21).

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Get Up To Speed with Online Marketing and Earn a Recognised Qualification by Distance Learning

(PRWEB UK) 24 January 2012

Digital channels form a key part of any modern organisation’s marketing mix, and a new course from Home Learning College prepares marketers to plan and implement effective online campaigns. Launched this month, the CAM Diploma in Digital Marketing is delivered by distance learning and leads to an accredited qualification from the Chartered Institute of Marketing (CIM).

The course comprises three modules – Digital Marketing Essentials, Digital Marketing Planning and Marketing & Consumer Behaviour – and covers techniques such as Search Engine Optimisation (SEO), Pay Per Click (PPC) and affiliate marketing. Students will learn about email and viral marketing, online advertising, and online PR, as well as digital metrics, legislation, regulation and codes of practice.

The Communications Advertising and Marketing (CAM) Education Foundation is an educational charity founded in the late 1960s and is renowned for developing study programmes that bridge the gap between academic knowledge and practical application. Following a partnership developed in 2000, all CAM qualifications are validated and awarded by the CIM, which is recognised as the world’s largest organisation for professional marketers.

Home Learning College’s CAM Diploma in Digital Marketing comes with two years’ tutorial support, plus bespoke course materials and access to the Virtual Learning Community – a lively online campus featuring live classes, forums and other useful tools. Upon successful completion of the course students can use the letters DipCAM (DigitalM) after their name, denoting their digital marketing capabilities.

“Buying behaviour has changed dramatically since the advent and growth of the internet,” says Dave Snow, Academic Director at Home Learning College. “Emails and search engines are a key source of information, so it’s essential that businesses understand how to make the most of these channels when promoting their products or services.

“The world of digital marketing can seem daunting at first, but this course will develop the skills to effectively target potential customers and other stakeholders using a range of online methods. As such, it is ideal for people who are looking to enhance their traditional marketing experience and those seeking their first specialist role.”

For more information on Home Learning College’s CAM Diploma in Digital Marketing visit http://www.homelearningcollege.com/Courses/Business-And-Marketing/CAM-Diploma-In-Digital-Marketing/

About Home Learning College

Home Learning College is the largest vocational distance learning provider in the UK, with nearly 50,000 students studying with the organisation.

All Home Learning College courses lead to professional CV-enhancing, employer recognised qualifications, including AAT, Sage, CompTIA, Microsoft, ICB and CIW. Subjects covered include book-keeping, accounting, IT and computing, web design and many more.

Home Learning College students benefit from a dedicated in-house tutoring service and the Virtual Learning Community – an online learning environment which facilitates the delivery of course material and peer networking. Additionally students are eligible for the NUS Extra card from the National Union of Students (NUS), allowing them to enjoy the savings and services available with the discount card.

For more information on all courses visit Home Learning College, follow us on Twitter @home_learning or check out student testimonials and other video content on our YouTube channel: http://www.youtube.com/homelearningcollege

Contact:

David Jani

Home Learning College Marketing Executive

Tel: 020 8676 6258

Email: david.jani(at)homelearningcollege(dot)com

# # #

©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.

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New Education from Alan Jordan about Internet Marketing Strategies on Sharon Kleyne Hour Power of Water

Grants Pass, OR (PRWEB) January 12, 2012

Sharon Kleyne, host of the Sharon Kleyne Hour Power of Water syndicated radio talk show, recently interviewed Alan Jordan, well-known authority on computers, Internet marketing strategy, reputation management, search engine optimization and social media. The interview may be heard on-demand on World Talk Radio, Voice America, Green Talk Network, Apple iTunes and Twitter.

Sharon noted that most Sharon Kleyne Hour Power of Water listeners find the show via the Internet. She utilizes search marketing and search engine optimization strategies to get out her educational messages about the Power of Water, health, the environment and dry air caused by polluted humidity.

Regarding reputation management, Alan Jordan pointed out that the Internet is not erasable and that bad reports on the many review sites that have been popping up, will remain forever. Such sites are extremely popular and ¼ of reviews are negative. In most cases, there is no opportunity for rebuttal. The best solution is to actively solicit favorable reviews.

Social media websites (Facebook and Twitter), are extremely popular promotional vehicles. Twitter receives 10 million “tweets” a day. Jordan predicts that Twitter and Facebook will eventually be knocked off by a competitor, just as Facebook did to My Space, and Google did to Yahoo. Google is developing a social media site that could do this.

Regarding hacking, Alan Jordan emphasized the importance of firewall software (which should come with the computer or the Internet provider). You also should have good anti-virus protection, which you install on your own. These all update automatically.

Linking is critical to search engine optimization. Multiple links to related websites and pages can help a website finish higher in a search engine search. Inbound links are more important than outbound links and usually, all you have to do is ask to establish an inbound link. Relevance in linking is extremely important.

Social bookmarking is another social media feature popular at the moment. An example is the “like” click on Facebook. A “like” creates a link to your own website and a large number of “likes” can improve search engine rankings by one to five percent.

Blog websites allow your opinion or message to be heard through daily posting of articles and comments. Blogs are not checked for accuracy so the information may not be good. It is difficult to develop a sizeable readership base, although many blogs achieve this. Blog articles can be picked up and reprinted by “RSS feeds” which syndicate and distribute selected blog articles. The Huffington Post utilizes RSS feeds.

Alan Jordan concludes that the well thought-out use of websites and computer search engines can generate publicity and advertising at an extremely low cost. The Internet is global and open 24 hours a day, 365 days a year.

Sharon Kleyne Hour Power of Water is sponsored by Bio-Logic Aqua Research, whose Nature’s Tears® EyeMist®, a hand-held personal all-natural water humidifying device. Nature’s Tears® EyeMist® is available at http://www.BioLogicAqua.com, Amazon.com, drugstore.com and selected drugstores nationwide.

Listen to the Sharon Kleyne Hour Power of Water Mondays, 10 a.m., PST/PDT. The syndicated radio talk show is heard on Voice America/World Talk Radio, Green Talk Network and Apple iTunes. Go to http://www.SharonKleyneHour.com for written summaries and on-demand replays. Also visit http://www.naturestears.com, http://whatistheeye.wordpress.com, “Nature’s Tears EyeMist” on Facebook and “Bio-Logic Aqua” on Twitter.

Alan Jordan’s website: http://www.FarPointAlliance.com.    

© 2011 Bio-Logic Aqua Research

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©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.

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The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition

A completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work.

This new second edition paperback keeps you up-to-date on the latest trends.

• New case studies and current examples are included to illustrate the very latest in marketing and PR trends.
• Completely updated to reflect the latest marketing and PR techniques using social media sites such as Twitter, Facebook, and YouTube
• Includes a step-by-step action plan for harnessing the power of the Internet to communicate directly with buyers, increase sales, and raise online visibility
• David Meerman Scott is a renowned online marketing strategist, keynote speaker and the author of World Wide Rave, from Wiley

The New Rules of Marketing and PR, Second Edition gives you all the information you need to craft powerful and effective marketing messages and get them to the right people at the right moment-at a fraction of the price of a traditional marketing campaign.

A completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices

The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work.

This new second edition paperback keeps you up-to-date on the latest trends.

• New case studies and current examples are included to illustrate the very latest in marketing and PR trends.
• Completely updated to reflect the latest marketing and PR techniques using social media sites such as Twitter, Facebook, and YouTube
• Includes a step-by-step action plan for harnessing the power of the Internet to communicate directly with buyers, increase sales, and raise online visibility
• David Meerman Scott is a renowned online marketing strategist, keynote speaker and the author of World Wide Rave, from Wiley

The New Rules of Marketing and PR, Second Edition gives you all the information you need to craft powerful and effective marketing messages and get them to the right people at the right moment-at a fraction of the price of a traditional marketing campaign.

Social Media Marketing Top Seven
Amazon-exclusive content from author David Meerman Scott

People and organizations that participate in social media (creating YouTube videos, participating on sites like LinkedIn, Facebook, and Twitter, starting a blog and the like) become part of a vibrant online community and show that market that they are worthy of doing business with.

Unlike non-targeted, in-your-face, interruption-based advertising, social media is content that people actually want to see. How cool is that? Rather than forcing you to convince people to pay attention to your products and services by dreaming up messages and ad campaigns, search engines deliver interested buyers right to your company’s virtual doorstep. This is a marketer’s dream-come-true.

However, most marketers don’t know how to harness this exciting form of marketing. Their most common mistake is to spend way too much time talking about your company’s products and services and worrying too much about being “on message.” In addition, many companies are fearful of jumping into the social media waters because it seems scary to put yourself out there.

Top Seven Ways to Get the Most Out of Social Networking Sites:
1. Target a specific audience. Create a page that reaches an audience that is important to your organization. It is usually better to reach a small niche market than try to go large.

2. Be a thought leader. Provide valuable and interesting information that people want to check out. It is better to show your expertise in a market or at solving a buyer’s problems than to blather on about your product.

3. Create lots of links. Link to your own sites and blog, and those of others in your industry and network. Everybody loves links—it makes the Web what it is. You should certainly link to your own stuff from a social networking site (like your blog), but also link to other people’s sites and content in your own market.

4. Encourage people to contact you. Make it easy for people to reach you online, and be sure to follow up personally on your fan mail.

5. Participate. Create groups and participate in online discussions. Become an online leader and organizer.

6. Make it easy to find you. Tag your page and add your page into the subject directories. Encourage others to bookmark your page with del.icio.us and DIGG.

7. Experiment. These sites are great because you can try new things. If it isn’t working, tweak it. Or abandon the effort and try something new. There is no such thing as an expert in social networking—we’re all learning as we go!

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TopSpot Internet Marketing Solutions Selected as a Google AdWords Premier SMB Partner

Houston, TX (PRWEB) November 09, 2011

TopSpot Internet Marketing Solutions is honored to announce that we have been selected by Google to become a Google AdWords™ Premier SMB Partner upon launch of the program. The Google AdWords Premier SMB Partner Program connects Google’s trusted and experienced AdWords partners, like TopSpot, with businesses that want expert help in creating, managing and optimizing their online advertising campaigns.

TopSpot is extremely proud to be hand-picked as a Premier SMB Partner by meeting Google’s highest standards and criteria for qualification. We believe being a Premier SMB Partner reflects our business values of industry knowledge, transparency, and customer service.

President and co-founder of TopSpot Internet Marketing Solutions, David Underwood, commented: “We are very excited to be part of this program. We feel that being selected as a Google Premier SMB partner will allow us to reach out to more companies who will be able to utilize the marketing power of Google with the help of TopSpot. Along with Google, our team understands the importance of creating and implementing programs for SMBs that will have a positive impact on their business and helps them create a reliable marketing plan.”

“The Google AdWords Premier SMB Partner Program is a great way for small businesses to connect with companies who can help them make the most of their online advertising,” says Ben Wood, head of Google’s Americas channel sales partnerships. “Guided by the expertise of our trusted partners like TopSpot, small- and medium-sized businesses can maximize the value and performance of their campaigns.”

Previously, TopSpot has partnered with Google, hosting the Google for B2B Companies Breakfast and the Google for Industrial Companies Event, and mentoring the 2011 Google Online Marketing Challenge Global Champions.

About the Google AdWords Premier SMB Partner Program

The recently announced Google AdWords Premier SMB Partner (PSP) Program connects Google’s trusted and experienced AdWords partners with small- and medium-sized businesses that want expert help in creating, managing and optimizing their online advertising campaigns. In addition to in-depth AdWords expertise, PSP partners provide full-service campaign management, detailed reporting, one-on-one customer support, and broad marketing guidance to help advertisers make the most of their campaigns.

Premier SMB Partners meet Google’s highest standards and criteria for qualification, transparency, and customer service, which includes completing extensive Google product and account management training. This ensures they can provide small businesses with the most effective AdWords advertising solutions.

About TopSpot IMS

TopSpot Internet Marketing is a Houston based search marketing firm with 45 in-house team members. Since 2003, TopSpot has been helping companies plan, implement and measure their online marketing efforts. Most importantly, TopSpot understands that more internet traffic does not necessarily equal success. Although every company may measure their success differently, the goal for building an effective search engine marketing plan is it must have a positive impact on your business. Our team takes the time to understand your business goals and how we can help achieve them through online marketing. Our solutions include, paid search marketing, SEO, website architecture/design & development, mobile web development/marketing, website, call analytics and email marketing.

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©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.

Marketing

Marketing 10/e by Kerin, Hartley and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty—from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program.
Marketing utilizes a unique, innovative, and effective pedagogical approach developed by the authors through the integration of their combined classroom, college, and university experiences. The elements of this approach have been the foundation for each edition of Marketing and serve as the core of the text and its supplements as they evolve and adapt to changes in student learning styles, the growth of the marketing discipline, and the development of new instructional technologies. The distinctive features of the approach are illustrated below:

High Engagement Style – Easy-to-read, interactive, writing style that engages students through active learning techniques.

Personalized Marketing – A vivid and accurate description of businesses, marketing professionals, and entrepreneurs—through cases, exercises, and testimonials—that allows students to personalize marketing and identify possible career interests.

Marketing Decision Making – The use of extended examples, cases, and videos involving people making marketing decisions.

Integrated Technology – The use of powerful technical resources and learning solutions.

Traditional and Contemporary Coverage – Comprehensive and integrated coverage of traditional and contemporary concepts.

Rigorous Framework – A pedagogy based on the use of Learning Objectives, Learning Reviews, Learning Objectives Reviews, and supportive student supplements.

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US $1.00 End Date: Friday May-18-2012 18:57:43 PDT Buy It Now for only: US $1.00 Buy it now | Add to watch list

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