Get Up To Speed with Online Marketing and Earn a Recognised Qualification by Distance Learning

Get Up To Speed with Online Marketing and Earn a Recognised Qualification by Distance Learning

(PRWEB UK) 24 January 2012

Digital channels form a key part of any modern organisation’s marketing mix, and a new course from Home Learning College prepares marketers to plan and implement effective online campaigns. Launched this month, the CAM Diploma in Digital Marketing is delivered by distance learning and leads to an accredited qualification from the Chartered Institute of Marketing (CIM).

The course comprises three modules – Digital Marketing Essentials, Digital Marketing Planning and Marketing & Consumer Behaviour – and covers techniques such as Search Engine Optimisation (SEO), Pay Per Click (PPC) and affiliate marketing. Students will learn about email and viral marketing, online advertising, and online PR, as well as digital metrics, legislation, regulation and codes of practice.

The Communications Advertising and Marketing (CAM) Education Foundation is an educational charity founded in the late 1960s and is renowned for developing study programmes that bridge the gap between academic knowledge and practical application. Following a partnership developed in 2000, all CAM qualifications are validated and awarded by the CIM, which is recognised as the world’s largest organisation for professional marketers.

Home Learning College’s CAM Diploma in Digital Marketing comes with two years’ tutorial support, plus bespoke course materials and access to the Virtual Learning Community – a lively online campus featuring live classes, forums and other useful tools. Upon successful completion of the course students can use the letters DipCAM (DigitalM) after their name, denoting their digital marketing capabilities.

“Buying behaviour has changed dramatically since the advent and growth of the internet,” says Dave Snow, Academic Director at Home Learning College. “Emails and search engines are a key source of information, so it’s essential that businesses understand how to make the most of these channels when promoting their products or services.

“The world of digital marketing can seem daunting at first, but this course will develop the skills to effectively target potential customers and other stakeholders using a range of online methods. As such, it is ideal for people who are looking to enhance their traditional marketing experience and those seeking their first specialist role.”

For more information on Home Learning College’s CAM Diploma in Digital Marketing visit http://www.homelearningcollege.com/Courses/Business-And-Marketing/CAM-Diploma-In-Digital-Marketing/

About Home Learning College

Home Learning College is the largest vocational distance learning provider in the UK, with nearly 50,000 students studying with the organisation.

All Home Learning College courses lead to professional CV-enhancing, employer recognised qualifications, including AAT, Sage, CompTIA, Microsoft, ICB and CIW. Subjects covered include book-keeping, accounting, IT and computing, web design and many more.

Home Learning College students benefit from a dedicated in-house tutoring service and the Virtual Learning Community – an online learning environment which facilitates the delivery of course material and peer networking. Additionally students are eligible for the NUS Extra card from the National Union of Students (NUS), allowing them to enjoy the savings and services available with the discount card.

For more information on all courses visit Home Learning College, follow us on Twitter @home_learning or check out student testimonials and other video content on our YouTube channel: http://www.youtube.com/homelearningcollege

Contact:

David Jani

Home Learning College Marketing Executive

Tel: 020 8676 6258

Email: david.jani(at)homelearningcollege(dot)com

# # #

©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.

Related Search Engine Press Releases

The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition Reviews

The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition

A completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work.

This new second edition paperback keeps you up-to-date on the latest trends.

• New case studies and current examples are included to illustrate the very latest in marketing and PR trends.
• Completely updated to reflect the latest marketing and PR techniques using social media sites such as Twitter, Facebook, and YouTube
• Includes a step-by-step action plan for harnessing the power of the Internet to communicate directly with buyers, increase sales, and raise online visibility
• David Meerman Scott is a renowned online marketing strategist, keynote speaker and the author of World Wide Rave, from Wiley

The New Rules of Marketing and PR, Second Edition gives you all the information you need to craft powerful and effective marketing messages and get them to the right people at the right moment-at a fraction of the price of a traditional marketing campaign.

A completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices

The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work.

This new second edition paperback keeps you up-to-date on the latest trends.

• New case studies and current examples are included to illustrate the very latest in marketing and PR trends.
• Completely updated to reflect the latest marketing and PR techniques using social media sites such as Twitter, Facebook, and YouTube
• Includes a step-by-step action plan for harnessing the power of the Internet to communicate directly with buyers, increase sales, and raise online visibility
• David Meerman Scott is a renowned online marketing strategist, keynote speaker and the author of World Wide Rave, from Wiley

The New Rules of Marketing and PR, Second Edition gives you all the information you need to craft powerful and effective marketing messages and get them to the right people at the right moment-at a fraction of the price of a traditional marketing campaign.

Social Media Marketing Top Seven
Amazon-exclusive content from author David Meerman Scott

Establishing a social media marketing strategy and creating effective Web content that is indexed by search engines is critical for any business. When people are looking for answers to problems, they go online first!

People and organizations that participate in social media (creating YouTube videos, participating on sites like LinkedIn, Facebook, and Twitter, starting a blog and the like) become part of a vibrant online community and show that market that they are worthy of doing business with.

Unlike non-targeted, in-your-face, interruption-based advertising, social media is content that people actually want to see. How cool is that? Rather than forcing you to convince people to pay attention to your products and services by dreaming up messages and ad campaigns, search engines deliver interested buyers right to your company’s virtual doorstep. This is a marketer’s dream-come-true.

However, most marketers don’t know how to harness this exciting form of marketing. Their most common mistake is to spend way too much time talking about your company’s products and services and worrying too much about being “on message.” In addition, many companies are fearful of jumping into the social media waters because it seems scary to put yourself out there.

Top Seven Ways to Get the Most Out of Social Networking Sites:
1. Target a specific audience. Create a page that reaches an audience that is important to your organization. It is usually better to reach a small niche market than try to go large.

2. Be a thought leader. Provide valuable and interesting information that people want to check out. It is better to show your expertise in a market or at solving a buyer’s problems than to blather on about your product.

3. Create lots of links. Link to your own sites and blog, and those of others in your industry and network. Everybody loves links—it makes the Web what it is. You should certainly link to your own stuff from a social networking site (like your blog), but also link to other people’s sites and content in your own market.

4. Encourage people to contact you. Make it easy for people to reach you online, and be sure to follow up personally on your fan mail.

5. Participate. Create groups and participate in online discussions. Become an online leader and organizer.

6. Make it easy to find you. Tag your page and add your page into the subject directories. Encourage others to bookmark your page with del.icio.us and DIGG.

7. Experiment. These sites are great because you can try new things. If it isn’t working, tweak it. Or abandon the effort and try something new. There is no such thing as an expert in social networking—we’re all learning as we go!

List Price: $ 9.99

Price:

TopRank Online Marketing Brings Content Marketing and Social Media Expertise to London & Barcelona

TopRank Online Marketing Brings Content Marketing and Social Media Expertise to London & Barcelona

Lee Odden, TopRank Marketing CEO

London, UK (PRWEB) February 21, 2011

TopRank® Online Marketing, a leading digital marketing agency specializing in online customer acquisition and engagement consulting services will share how businesses can move from individual tactics into a more effective integrated online marketing strategy at upcoming conferences SES London and Search Congress in Barcelona.

Forrester Research reports that between 2009 and 2014, B2B companies will double ad spending on interactive and digital marketing tactics. The Meltwater Future of Content Survey, based on interviews with 450 companies in the UK around the world, indicates 40% of organizations expect their marketing budgets to increase in 2011 and a very strong 78% consider content marketing to be important to their organization.

With this increase in online marketing budgets will come the inevitable demand for stronger results and measurement, particularly from those in the C-Suite.

SES London delegates will travel from across the globe to one of the largest search marketing conferences in Western Europe to learn strategies that engage customers and fully harness the benefits of content marketing. Lee Odden, CEO, TopRank Online Marketing and SES Advisory Board Member, will be on hand to share proven content marketing strategies during multiple presentations.

In his first presentation at SES London, Odden will present, “Content Marketing Optimisation”, where attendees will learn how to optimise digital content and get useful tips on creating and promoting content for the social web.

While moderating the “SEO Through Blogs & Feeds” panel, Odden will lead the discussion on the importance blogs can play as part of the online marketing mix.

Odden’s second solo presentation at SES, “Integrated Online Marketing: Search, Social & PR” will provide insight on the intersection of content creation, discovery and sharing for improved news distribution to journalists and end consumers. Expansion of social media adoption has transformed how unique content can reach users all over the world.

According to industry source Junta42, nearly three out of four marketers are now leveraging content through social media and a majority are tapping into blogs and e-newsletters.

At Search Congress Barcelona, Odden will join Aaron Kahlow of Online Marketing Summit to share best practices in leveraging social media marketing to boost essential search results. Not just focusing on theory, attendees will hear practical tactics that enhance user experience, improve conversions, and enhance search results.

“This has been an exciting year for the online marketing industry,” comments Odden. “Business marketers around the world are challenged to find meaningful, practical advice on developing effective strategies like those we provide in our consulting practice. I’m looking forward to sharing our hard won insights from TopRank with SES London and Search Congress Barcelona delegates and help more companies find the real “Return” in online marketing ROI.”

SES London:

Content Marketing Optimisation – Wednesday, February 23rd – 11 am

SEO Through Blogs & Feeds – Thursday, February 24th – 12:45 pm

Integrated Online Marketing: Search, Social & PR – Friday, February 25th – 11:15 am

Search Congress Barcelona:

How to Raise the Tide Combing Social Media and SEO – March 3rd – 1:30 pm

Can’t make it to the event? Visit the Content Marketing category of TopRank’s award winning Online Marketing Blog and stay ahead of the curve as content marketing changes how businesses worldwide share digital information.

About TopRank® Online Marketing

TopRank® Online Marketing is a Minneapolis, Minnesota based digital marketing agency serving Fortune 1000 companies with customer acquisition and engagement consulting services for B2B companies. TopRank Marketing provides strategic consulting, implementation and training with an emphasis on enterprise and mid-market company search engine marketing, social media and content marketing. TopRank has been cited in numerous books and industry blogs as well as U.S. News & World Report, Fortune and The Economist for internet marketing expertise. A crucial part of its own content marketing strategy, TopRank’s Online Marketing Blog has been recognized as the #1 Content Marketing Blog by Junta42 and the #2 Social Media Marketing Blog by Social Media Examiner.

TopRank CEO Lee Odden serves on the SES Board of Advisors and is a frequent international speaker at search, social media and public relations industry conferences in cities ranging from New York to Hong Kong to London. Odden has been the keynote speaker for OMS, Search Exchange and Social Media Junction and frequently presents at corporate marketing events.

TopRank Online Marketing Web Site: http://www.toprankmarketing.com

Online Marketing Blog: http://www.toprankblog.com

# # #

Attachments

©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.

Find More Marketing Press Releases

Search Engine Rankings Can Be Boosted By Online PR

If you are wanting for brand new ways in which to boost your search engine rankings, you’d be wise to contemplate the novel method of online article distribution. Below we tend to take a closer take a look at Online Marketing and what it might mean for your organization. If you are looking for a way to boost your search engine rankings and increase your online income follow what Chris Freville and Mark Dulisse are doing by reading my Dominating Google Review for more information. If you’ve got heard a heap of talk and questioned what on-line PR is all concerning, this text is well worth a read. Not only can you perceive specifically what Online PR involves but you may conjointly see the probable gain for your company web site and business as a whole that Online PR can bring. Thus, what is Online PR? Online PR, or net article distribution may be a approach of distributing Marketing sort articles referring to your company’s key hobbies to a variety of article directory websites. These directories then opt for to put your article on their web site and it then acts as a good type of Marketing for your business. As a type of viral promoting net article allocation will work exceptionally well, delivering similar results online as you would except from the offline version: word-of-mouth. So, what benefits is your organization seemingly to experience as an on the spot result of On-line PR? The most influential benefiting factor is that the probably amplify in your website search engine rankings. This is often caused because the article links directly back to your company web site, providing one of these all essential inbound links, which the likes of Google proactively request when ranking websites. Alternative edges include:An Rise in Site Guests – As your web presence grows thus can the number of net-users arriving at your site. On-line Complete Boost – Because the author of the article, your company can expertise a vital increase in online complete awareness amongst web-users. Enlarge your Potential Client Base – On-line PR will increase the probability of your targeted audience reaching your web site which in flip, ought to cause an increase in sales. Further ResourcesWhy Online PR Is An Important Aspect Of Internet Marketing Why Online PR Is An Important Aspect Of Internet Marketing Dominating Google Bonus

The Need of Search Engine Marketing Tools For The Betterment of Online Business

Behind the success of any business the proper marketing is the most important thing and therefore to gain better profit and more customers a proper marketing strategy is the most important thing. Besides that when it comes to the marketing of a website the choice and the function of the search engine marketing tools is the most essential factor. In fact the point is that the main function of the search engine marketing tools is to improve the visibility of a website to the search engines and their users and thereby making them popular so that the website may gain more and more visitors. Therefore the proper optimization of the website becomes a very essential factor for the webmasters. In fact this is the only and the best possible means to increase web traffic for the website. In this respect it should be kept in mind that the means and methods to reach the targeted customers for offline business and online business are completely different. One of the most important reasons behind this is that the market area and the field of marketing are completely different. When you are dealing with an online business the search engines and the search engine marketing is the best means. In this respect the marketing starts with the website of the company and attempts to make it more visible to the search engines and their users. But besides the marketing for the website there is also sometimes the need to have some changes in the website also. The first thing that is needed in this respect is the proper designing of the website. In fact the point is that there is the need to hire a programmer expert in this field to get better designing for your website. Besides that there are also other things to be kept in mind. But it should be remembered that the development and the designing of the website should be given proper attention to as this is a very crucial factor for the reason that this creates the impression in the minds of the users. On the other hand there is also another thing that should also be kept in mind as well. The fact is that the search engine marketing not only helps in increasing the popularity of the website but also helps a lot to increase the ranking of the website on the search engine result pages. It should be kept in mind that the ranking of a website on the search engine result pages matters a lot for the betterment of the site itself. The point is that the search engines are the biggest source of web traffic in the web world and therefore to get more and more visitors visiting the website it is essential to get a better ranking on the search engine result pages. Besides that there are also other things which should be kept in mind as well. The fact is that the search engine users are always in the tendency of visiting those sites most which appears to them first and therefore to get the best profit out of the website and to get more and more visitors a good search engine page ranking is the most essential thing.

Backlinks – Building Blocks of Your Online Presence

Link building is the most critical component of Search Engine Optimization (SEO). It involves the acquiring links through various means such as article submissions, bookmarking, reciprocal link exchange, directory submission, blog and forum posting. SEO services are sought by businesses and website owners to increase the popularity of their websites on the Internet by ranking in top pages of Google search engine results. The creation of several inbound links pointing to your website also assists your pages get Google page rank apart from ranking higher in search engines for the keywords/keyphrases you are optimizing for. It is generally believed that 1-way links are much more valuable than reciprocal or 3-way links. Before commencing on any link building activity, a study of website targeted audience need to be conducted thoroughly. It helps in determining where a SEO Consultant wants to place backlinks to a site. A well placed link can bring loads of traffic back to your site which is interested in your products/services or content. A targeted and relevant traffic means more sales queries and conversions. The most beneficial links are 1-way links. One ways links are links which point to your site without your site having a link back to other site. Search engine algorithms give more weightage to such links and hence, acquiring such links has become a top priority among SEO companies. Few methods of getting one way links is to posts articles to article directories. The articles should have links to a website with keywords in anchor text in body or resource box of the article. The article should be highly relevant and informative as this increases the popularity of the article and more traffic. Many times, a good article is syndicated by other websites. This means that along with your article, the links embedded with the content will also be posted on many sites. Link building through articles is one of the best, time tested and economical methods of building backlinks. Apart from just backlinks, good quality articles can also establish a website’s or author’s reputation as been an expert in the said field. This will enable a website to stand out from hundreds of other sites. Another often used method of link building is through three way link building. This involves one way link between at least 3 sites. Though, not as useful as it was few years back, it is still very popular. Other links building methods include blog posts, forums posting and videos etc. which we will cover in our next article.

Different World of Search Engine Optimization for your Online Business

Search Engine Optimization ( SEO), is a kind of online technology that builds or optimize a website in such a way that it will be discovered by various types of search engines easily for desired search terms which is also called keywords. SEO brings potential in your website in term of improving the quality along with quantity of visitors to your web sites from different search engines via organic search results. Search engine optimization involves some online and offline activities in order to improve your website rankings for relevant keywords that online visitors are usually search in search results by improving a web site’s internal structure, by putting web content and by increasing popularity on the web. For all these types of activities there are separate method and criteria for doing work. More or less buzz will make your website a dump in various search engines. Therefore, there should be equality between off-page and on-page work while performing search engine optimization activities. For all seo companies is it a big questions asked by their clients – In what way you will offer unique and quality seo services to our valuable clients ? Here you find well known and reputed seo companies of India named thinktankinfo. com that follows unique methods of SEO process, which is developed by a large team of well experienced seo’s by doing seo work from last several years that helps in meeting the seo industry techniques and website specific needs. They will perform seo work for all types of search engines that uses web site information to come up with the rankings differently. Each of these use different algorithms and take different approaches to rank pages on their SERP’S. Thus, here you will find exact answer about how they will offer unique and reliable seo services along with smo services to their international clients. These days almost all world leading companies maintain their own websites after analyzing positive result from optimizing website. Especially for companies which are providing services should go for online services that bring awesome results from huge traffic in the form of online visitors. In India, there are many travel companies, software companies, online billing companies, money transfer companies implement this online technology in their business. They all are having their own online business portals maintain by different seo companies. It is always recommended for online services websites to go with ppc services. As pay per click – ppc involves a keyword research as a base of all PPC activity to build a campaign by sending a reasonable amount, creating exclusive and different creative ads with unique titles and descriptions and emphasis on best landing page to be clicked by maximum visitors. Therefore, PPC service providers are always providing reliable and quality services within budget stated by client by transforming their interface and initiate new methods for paid placements in order to get preeminent results. Besides, ppc services, here you will find many other seo services like link building services for increasing popularity, Google adwords services for paid services, flash animation services for animation projects and lots more that will lead to a higher ranking for maximum searches done by leading search engines that not only brings online revenue to your website but also maintains positive reputation and goodwill in the world market.

Online Marketing Services- Important Information

Online marketing might be a financially rewarding home business, however the facts are usually oftentimes misinterpreted. All over the web one is going to discover over-the-top squeeze websites offering that their particular straightforward scheme will provide you the key to internet accomplishment. They will commonly maintain you can potentially be earning thousands of dollars in a short interval of time should you merely obtain their particular online marketing services or products. It is normal to become skeptical when faced with this kind of outlandish statements, however the simple fact is that a lot of of these types of online marketing services are equally genuine and practical. Having said that, in order to have these products perform for you, it is first and foremost essential that you understand the reality about online marketing. |Regardless of the reputation of online marketing, only a handful of individuals are knowledgeable of precisely how it operates. The web is rife with campaigns and advertising offering the single top secret system that can provide you instantaneous results. They will guarantee to rake in tons of money with minor to virtually no effort. Obviously, you may be suspicious, but in reality a lot of these online marketing services and products are legit and can generate you revenue when used appropriately. Some individuals assume that because their conventional training or history is in no way related to advertising and marketing they are unable to start their own web business. They could never be more incorrect. Moreover if you don’t have a qualification or work experience you can be successful in this particular enterprise. That is the attraction of online marketing. Each and every one of the tips you might need to have are obtainable on the web, at your disposal. Furthermore there are countless thriving online advertisers who originate from many kinds of different backgrounds. The thing they’ve in common: motivation. One of the best elements concerning online marketing is that it’s possible to maintain your regular job while you begin to try out it. But bear in mind, if you only invest an hour or so each day on your enterprise, it’s going to take more time until finally it is possible to give up your regular work. As soon as you turn into a specialist chances are you will work much less compared to your previous fellow workers, but at first be prepared to put in the right amount of time. Web marketing is widespread since it has what everyone wants: endless profits, independence, self-reliance plus self-satisfaction. Remember while perusing a sales letter, it is necessary that you take it with a a dose of skepticism. It is extremely unlikely that any kind of program could rapidly begin generating you thousands a day with virtually no work. Like anything, web marketing demands time, exertion as well as patience. But if you stick with it you’re virtually confirmed good results.

How to Explode Your Online Business Sales Using Adverting Software

Advertising is always considered as an important part of product promotion. Through Internet adverting software, advertisers can reach wide as well as can attain penetrating market from all corners of the globe. Not just targeting, even tracing customers’ expectations from a different part of the globe without moving an inch can be performed exactly thanks to availability of tracking software. As soon advertising software is triggered on the web, tracking software is in the right place to monitor outcome. In this way, advertisers can perceive effectiveness of the ad as well as can monitor their visitors’ movement on their sites and reactions to the ads too. Many marketers have started capitalizing on the potential of advertising software. Email is a fast and efficient medium to connect with the thousands of customers. Email advertising software is one of the forms of communication with the customers and the merchant. It is an effective and affordable means of communicating with the customers. If this form of promotion is used effectively, you can bring maximum sales to the company. Advertising software has a variety of tips and tricks to make it more effective for delivering fruitful results. An advertiser first prepares a list of the target customers. You can publish a subscription form in your website for promotional messages or newsletters. Social media software program is used to create a free web site where users are allowed to share data and interact. A person can publish well-knit articles on subject which relates to the business of an organization. This helps you in attracting the targeted audiences towards your articles and then you can offer them an option of subscribing. One can evaluate the effectiveness of the campaign by advertising software. Therefore, you can successfully reach out to the clients and bring more business opportunities with bulk email marketing.

Best Ways to Use Article Marketing For Online Traffic

There is no better or cheaper to get more targeted website traffic than article marketing. You can promote your website in many ways, some costing money and some free, but article marketing beats them all in terms of effectiveness. The reason article marketing works so well to help you get traffic is because number one, it’s easy to do and number two, it doesn’t cost anything. It’s possible to profit in any niche you want if you use article marketing in the right way. Let’s look at some of the most effective ways to use article marketing. You can get your articles well ranked in the search engines, which is one of the best reasons to use article marketing. Make sure you use your targeted keywords in the titles of your articles, as well as making them sound interesting. The reason for this is that search engines take the title of your article into account when deciding how to rank it. If people using search engines can’t find you using your keywords, you won’t be getting much traffic from this article. Don’t try too hard to create the perfect article when you are writing your articles for marketing purposes. Your articles actually be better received if they don’t use vocabulary and sentence structures that go over many people’s heads. You should write in a style that is similar to the way you talk when writing for an online audience. Write in a free and natural style and enjoy yourself. Internet users appreciate a lighter, more casual style of writing. People will find your articles more fun to read, and you’ll have a better time writing them. Don’t try to be high brow or brilliant, just communicate your message in everyday language. To get the most benefit from article marketing, you need to follow certain guidelines. One of the reasons your article marketing suffers is because you aren’t able to convert the readers into visitors. To get your readers to visit your site, be sure to give them a call to action towards the conclusion of your article. The best way to do this is to end the article by guiding your readers to the resource box, where the actual call to action is. This gives your reader a chance to absorb the essence of your offer and why they should look into it. Once you learn how to do it right, you can benefit greatly from article marketing. Keep in mind that your resource box is just as important as your article for getting conversions. You are actually providing a service to your readers by writing a good article. Articles can be a good source of information online. This is why it’s important that you keep away from any kind of hype in the article. The most important keys to article marketing are to give people useful information and a motive to click through to your website at the end.