The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition Reviews

The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition

A completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work.

This new second edition paperback keeps you up-to-date on the latest trends.

• New case studies and current examples are included to illustrate the very latest in marketing and PR trends.
• Completely updated to reflect the latest marketing and PR techniques using social media sites such as Twitter, Facebook, and YouTube
• Includes a step-by-step action plan for harnessing the power of the Internet to communicate directly with buyers, increase sales, and raise online visibility
• David Meerman Scott is a renowned online marketing strategist, keynote speaker and the author of World Wide Rave, from Wiley

The New Rules of Marketing and PR, Second Edition gives you all the information you need to craft powerful and effective marketing messages and get them to the right people at the right moment-at a fraction of the price of a traditional marketing campaign.

A completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices

The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work.

This new second edition paperback keeps you up-to-date on the latest trends.

• New case studies and current examples are included to illustrate the very latest in marketing and PR trends.
• Completely updated to reflect the latest marketing and PR techniques using social media sites such as Twitter, Facebook, and YouTube
• Includes a step-by-step action plan for harnessing the power of the Internet to communicate directly with buyers, increase sales, and raise online visibility
• David Meerman Scott is a renowned online marketing strategist, keynote speaker and the author of World Wide Rave, from Wiley

The New Rules of Marketing and PR, Second Edition gives you all the information you need to craft powerful and effective marketing messages and get them to the right people at the right moment-at a fraction of the price of a traditional marketing campaign.

Social Media Marketing Top Seven
Amazon-exclusive content from author David Meerman Scott

Establishing a social media marketing strategy and creating effective Web content that is indexed by search engines is critical for any business. When people are looking for answers to problems, they go online first!

People and organizations that participate in social media (creating YouTube videos, participating on sites like LinkedIn, Facebook, and Twitter, starting a blog and the like) become part of a vibrant online community and show that market that they are worthy of doing business with.

Unlike non-targeted, in-your-face, interruption-based advertising, social media is content that people actually want to see. How cool is that? Rather than forcing you to convince people to pay attention to your products and services by dreaming up messages and ad campaigns, search engines deliver interested buyers right to your company’s virtual doorstep. This is a marketer’s dream-come-true.

However, most marketers don’t know how to harness this exciting form of marketing. Their most common mistake is to spend way too much time talking about your company’s products and services and worrying too much about being “on message.” In addition, many companies are fearful of jumping into the social media waters because it seems scary to put yourself out there.

Top Seven Ways to Get the Most Out of Social Networking Sites:
1. Target a specific audience. Create a page that reaches an audience that is important to your organization. It is usually better to reach a small niche market than try to go large.

2. Be a thought leader. Provide valuable and interesting information that people want to check out. It is better to show your expertise in a market or at solving a buyer’s problems than to blather on about your product.

3. Create lots of links. Link to your own sites and blog, and those of others in your industry and network. Everybody loves links—it makes the Web what it is. You should certainly link to your own stuff from a social networking site (like your blog), but also link to other people’s sites and content in your own market.

4. Encourage people to contact you. Make it easy for people to reach you online, and be sure to follow up personally on your fan mail.

5. Participate. Create groups and participate in online discussions. Become an online leader and organizer.

6. Make it easy to find you. Tag your page and add your page into the subject directories. Encourage others to bookmark your page with del.icio.us and DIGG.

7. Experiment. These sites are great because you can try new things. If it isn’t working, tweak it. Or abandon the effort and try something new. There is no such thing as an expert in social networking—we’re all learning as we go!

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TopRank Online Marketing Brings Content Marketing and Social Media Expertise to London & Barcelona

TopRank Online Marketing Brings Content Marketing and Social Media Expertise to London & Barcelona

Lee Odden, TopRank Marketing CEO

London, UK (PRWEB) February 21, 2011

TopRank® Online Marketing, a leading digital marketing agency specializing in online customer acquisition and engagement consulting services will share how businesses can move from individual tactics into a more effective integrated online marketing strategy at upcoming conferences SES London and Search Congress in Barcelona.

Forrester Research reports that between 2009 and 2014, B2B companies will double ad spending on interactive and digital marketing tactics. The Meltwater Future of Content Survey, based on interviews with 450 companies in the UK around the world, indicates 40% of organizations expect their marketing budgets to increase in 2011 and a very strong 78% consider content marketing to be important to their organization.

With this increase in online marketing budgets will come the inevitable demand for stronger results and measurement, particularly from those in the C-Suite.

SES London delegates will travel from across the globe to one of the largest search marketing conferences in Western Europe to learn strategies that engage customers and fully harness the benefits of content marketing. Lee Odden, CEO, TopRank Online Marketing and SES Advisory Board Member, will be on hand to share proven content marketing strategies during multiple presentations.

In his first presentation at SES London, Odden will present, “Content Marketing Optimisation”, where attendees will learn how to optimise digital content and get useful tips on creating and promoting content for the social web.

While moderating the “SEO Through Blogs & Feeds” panel, Odden will lead the discussion on the importance blogs can play as part of the online marketing mix.

Odden’s second solo presentation at SES, “Integrated Online Marketing: Search, Social & PR” will provide insight on the intersection of content creation, discovery and sharing for improved news distribution to journalists and end consumers. Expansion of social media adoption has transformed how unique content can reach users all over the world.

According to industry source Junta42, nearly three out of four marketers are now leveraging content through social media and a majority are tapping into blogs and e-newsletters.

At Search Congress Barcelona, Odden will join Aaron Kahlow of Online Marketing Summit to share best practices in leveraging social media marketing to boost essential search results. Not just focusing on theory, attendees will hear practical tactics that enhance user experience, improve conversions, and enhance search results.

“This has been an exciting year for the online marketing industry,” comments Odden. “Business marketers around the world are challenged to find meaningful, practical advice on developing effective strategies like those we provide in our consulting practice. I’m looking forward to sharing our hard won insights from TopRank with SES London and Search Congress Barcelona delegates and help more companies find the real “Return” in online marketing ROI.”

SES London:

Content Marketing Optimisation – Wednesday, February 23rd – 11 am

SEO Through Blogs & Feeds – Thursday, February 24th – 12:45 pm

Integrated Online Marketing: Search, Social & PR – Friday, February 25th – 11:15 am

Search Congress Barcelona:

How to Raise the Tide Combing Social Media and SEO – March 3rd – 1:30 pm

Can’t make it to the event? Visit the Content Marketing category of TopRank’s award winning Online Marketing Blog and stay ahead of the curve as content marketing changes how businesses worldwide share digital information.

About TopRank® Online Marketing

TopRank® Online Marketing is a Minneapolis, Minnesota based digital marketing agency serving Fortune 1000 companies with customer acquisition and engagement consulting services for B2B companies. TopRank Marketing provides strategic consulting, implementation and training with an emphasis on enterprise and mid-market company search engine marketing, social media and content marketing. TopRank has been cited in numerous books and industry blogs as well as U.S. News & World Report, Fortune and The Economist for internet marketing expertise. A crucial part of its own content marketing strategy, TopRank’s Online Marketing Blog has been recognized as the #1 Content Marketing Blog by Junta42 and the #2 Social Media Marketing Blog by Social Media Examiner.

TopRank CEO Lee Odden serves on the SES Board of Advisors and is a frequent international speaker at search, social media and public relations industry conferences in cities ranging from New York to Hong Kong to London. Odden has been the keynote speaker for OMS, Search Exchange and Social Media Junction and frequently presents at corporate marketing events.

TopRank Online Marketing Web Site: http://www.toprankmarketing.com

Online Marketing Blog: http://www.toprankblog.com

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Social Networking Script Using Drupal

This article discusses the importance of social networking script to launch an effective and fruitful social networking campaign. It makes for a great investment to have a social networking platform up and running and many websites are providing social community building features on their website to encash many hidden benefits of social networking. A sound social networking script is an essential first to have in your arsenal to win the battle of social networks. Yes, there are many social networks dominating the internet space as of today and making your own social network stand out and match their heights would take a lot of focus. A sound social networking script gives you that boost to your social network strategy. Ning. com is a good example of a free social networking platform which can help towards a quick launch of your social networking website. But this free utility does not provide greater flexibility, control and features which would be require to launch a customized social network. The right social networking script would be the one which is utterly powerful giving the website owner greater management tools and control. There should be the flexibility provided to website owners to change anything on that website right from the colors and layout to the controls. Get all that and much more using open-source technologies which are now growingly endorsed by top websites. Drupal, is one such powerful open-source technology which can give a solid foundation to your social networking campaigns. Drupal has a great community of developers making sure that there are constant innovations and enhancements in the Drupal sphere so that it stays ahead of its rivals in the CMS space. Drupal with its many modules is perfectly suited to look after your social networking script services requirements. Popular Drupal modules like Appbar, Invite, Comment, CCK, Private Message can all enrich the social networking experience. Contact expert professionals who can help you design that winning social networking campaign.

Creating Social Networking Site

‘Social Networking’- ‘Social Networking’ – ‘Social Networking’ It is all overt the place and I would be amazed if any of you computer-savvy folks haven’t yet heard about social networking sites. Either we are fed up of it or we are still in awe of the phenomenon called social networking website which lets us connect to people across the globe. Whatever the case the popularity of it will not diminish in the near future unless something dramatic happens (e. g. a doomsday scenario). Social networking has caught on like fire and has left no country untouched by the immense utility it has to offer in terms of information sharing and socializing. Are you fed up of the existing social networking websites because of the limited functionalities they offer and are planning to build one of your own? or is it brand building through social networking sites that you are looking at? Be it any reason kick-starting a social networking website makes up for a revenue generating proposition and should be implemented with due diligence. After all the oxygen of a social networking are the real people out there who would eventually use the platform. Tapping the traffic can be one of the hardest parts if you do not have the winning formula with you. So what is the winning formula for creating a social networking website and ensuring it gets its much needed visibility? The answer to that would be to make a good beginning by laying down a solid foundation to your social networking site. This can be done by exploiting the many benefits of an open-source technology on which most of the social networking site are running as of today. One such fine example is Drupal, a leading open source Content Management System (CMS) which has created a wave of excitement amongst everybody including many governments across the globe. Trust Drupal to give you that all important launch pad for creating your social networking site and just witness the difference. Download Drupal for Free.

Top 7 Benefits of Social Media Marketing. Consider Them if You Are Still Seating on The Fence!

If you are still one of the ‘on the fence’ business/management person as far as Social Media Marketing is concerned? Here are the top 7 benefits you can achieve using Social Media for your business. . . . if you implement the social media strategy correctly! The idea is to note here how thousands of businesses are benefiting from Social Media Marketing today. . . . So let us get into it. What can social media help you achieve? You can Create Publicity without a Huge Investment for your company, products or services. Most social media platforms are free! But you have to commit to the resources and time to leverage them. Social Media has put all businesses on a level playing field when it comes to marketing. Creativity and Strategy are the only limitation. You can easily go head-to-head in marketing as far as social media is concerned. . . Literally! You can boost your Brand Awareness, using Social Media Marketing, which can lead towards brand loyalty. You have a opportunity to engage and create a community around your business, brand, product or services. An example is AMEX. American Express actually multiplied its user base 80 times in 11 months using Social Network by building community. You can generate a buzz for new products launches, new business or new initiatives launch. . . . . how about at almost zero cost for the new age PR? If you are a mega business or a one person business, you can generate buzz using Social Media Marketing. Higher Leads and Higher Revenues. Social Media will help you to increase traffic on your website or blog. It will engage potential customers and generate interest. This can lead to increased leads and higher revenues for your organization. Couple of examples are. . . MASI bicycles doubled sales in two years using blogging and pod-casting to reach out. Dell made US$ 1 million using twitter. Businesses of all sizes are taking the advantage of social media. Are you yet? B2B companies are benefiting in a huge way as well with social media. Consultants and service companies are finding new leads and new customers much more easily using social media sites such as LinkedIn and others. Customer Relationship Management is the name of the game in this new age marketing. Customer relations management is becoming an integrated component of marketing now. Social media can help you to develop one-to-one relation with your customer base, which is really a unique situation. Take a look at some examples below. . . . . Virgin America and Wholefoods run marketing as well as one-to-one customer service initiatives via Twitter. COMCAST executive contacted a customer who tweeted about a bad experience in 20 minutes sitting in different corners of the globe. Mailchip gives response in 10 minutes of putting a comment on their Facebook page! Enhanced Online Reputation Management with monitoring of what people are saying about your company and about your products/services. There are millions of blogs online. People are talking about your business, products or services. There are millions of people on social networking sites and people there are also doing the same. In this environment, if you do not actively engage in listening what people are talking about your products and services, you do not get the insights or opportunities to manage negative publicity that will affect your reputation. Dell Hell was is a huge case study of how a Dell got into negative publicity storm on social media and how they recovered from it using social media. They could do it because they were listening to their customers. Sony could not repeat that for its PS3 because they did not adopt social media for online reputation management. PS3 sales suffered after the negative publicity on You Tube and it never recovered after that! Customer focused Product Development. Doing primary research and getting feedback straight from your customers was never so easy and inexpensive, as it is now with social media. It used to be an expensive exercise doing in coordination with market research firms. No more! Starbucks is developing products based on popular customer ideas using social media. Dell is doing the same. Many other companies are slashing their new product development research costs and developing more relevant products that the customers want.

Social Networking Made Easy by Ajax And Javascript.

This is the age of Web 2. 0. Collaboration is the need of the hour. This need is quenched by social networking sites like twitter, facebook, linked in, myspace and others. Needless to say they have become immensely popular. What triggers them? Mostly these sites use JavaScript and Ajax. Social networking websites function like an online community of internet users. These sites allow users to share ideas, activities, events, and interests within their individual networks. The business model is based upon large membership count, and charging for membership would be counterproductive. Companies such as MySpace and Facebook sell online advertising on their site. Social networks operate under an autonomous business model, in which a social network’s members serve dual roles as both the suppliers and the consumers of content. If these social networking sites are used effectively they can enable marketing professionals, sales people and customer service agent to develop meaningful relationships with customers in new ways. The social networking sites increases the brand awareness, leverages the online channels, acts as a tool for measuring the results, better understanding the customer’s need etc. All this and many more benefits makes businesses turn towards building their own social networking sites for either standalone businesses or for usage of the portal by internal employees. At times, when companies have a layered and tiered approach, Social media sites help reduce the barriers between the employee and the management. The benefits of using JavaScript and Ajax in the social networking sites are discussed here. Searching for email addresses is a chore that can easily made much simpler with a splash of Ajax. A function called “TextboxList” meets Autocompletion is one such example of an auto-complete script that takes a Facebook-esque approach to autocompletion. Another is Ajax IM, which is embedded on the website rather than the desktop and is highly interactive. Another function is Live validation. One way to ease the pain of web forms is to add Ajax validation that tells the user instantly when has made a mistake. qGallery – it is an excellent example of using Ajax to request photos and media. Most of the social networking sites has a option called poll or rating. Ajax has a feature called Ajax Star Rating which helps the users to give rating in a more interactive way. JCrop is another feature which facilitates photo editing online. It crops the images that have been uploaded using a powerful Ajax cropping engine. Drastic Map- it is a stellar Javascript/Ajax script that allows you to map coordinates stored in a MySQL database on top of a Google map. It’s highly flexible and configurable, and the possibilities are endless in the ways that it can be used. Google maps which is so popular today uses this feature. Mindfire Solutions has rich experience in complex RIA and AJAX application development, especially integrating AJAX technologies to modernize existing web sites and web applications. Some of them are described here. Web Content Management System- It caters to the CMS Industry. The technologies that are mostly used are AJAX, Object Oriented JavaScript, Cross-browser implementation, CSS, DOM manipulation, XHTML, XML, XSLT, Adobe Spry, Prototype and others. The application is a CMS product having almost all the common and advanced features of a Content Management System product. The Ajax-enabling of the product is being carried out at a level deeper than applying cosmetic touch-ups, involving design changes, replacing clumsy legacy dialogs with faster and more intuitive user interaction, eliminating page-load overkill, using a diverse suite of Ajax patterns (dynamic popups, progress indicators, drag-and-drop, live search, etc), resulting in highly improved usability and customer satisfaction. Online Chat Application- It caters to the automobile industry. The technologies it uses are ASP. NET, AJAX, JavaScript, CSS, XML . This is a web-based chat application, provides instant messaging facility. The chat application developed is very flexible. Only when the dealer staff needs to initiate a chat then only the Chat room box will be appear on the site visitor or end user screen. Mindfire Solutions is regarded as one of the top JavaScript AJAX Development providers in India and Ria Ajax application service providers. It has also gained adequate expertise in asp. net application development. Our software development team has years of experience in developing the above mentioned applications and projects in various industry domains. Be it the dedication to serve, be it the exceptional transparent dealings or be it the personalized client centric focus, Mindfire has always shown the passion to create a long lasting business partnership with customers. Mindfire Solutions is a Microsoft Gold certified partner, an Apple developer connection premier member and has business partnerships with big names like IBM, Adobe and others. To discuss about our services, expertise and how we can help you, please contact us at info (at) mindfiresolutions (dot) com or call 1-248-686-1424.

Social Engine Component Customization

d? Social Development Engine is a label of functionality? T? s r? seautage wei? s built social application, Tzen bottom to PR? s each concept. The stable platform is stupid? U, to give you the flexibility? T? No? Necessary to put in? Implementation of your own character? Properties and the layout. By? Provision of functionality? T? s advanced? are social SocialEngine we help? Discover new settlements r help in the field of production? social networking site. The following are some of the characters? Features of this application. It has user profiles, blogs (plugins), cat (plugins), structure of the r? Bucket and adjustment, front-end look and feel, photo albums (plugins), groups (extension), vid? O (plugins), derivatives mail (plugins), and many more such signs? Properties. Dolphin is easily one of the most popular sources of the website ever! S ge today! Opened. Social Engine personalization component is n? Necessary because it advanced L? Solutions in R? Seautage created the possibility for social erm?, It allows controlled? Total and properties? T? Content, right? the rich functionality? t poss? s r? seautage B? share ro, as m? slides, it is f in the source? clear r d? Development int? gral from. site ever! active users and the Verf? Availabilities within? Mods and Plugins others. We install and configure Social Engine. Design and layout f? R Social Engine do? Personalized? Let E.. Module D? Development f? R Social Engine do? Also? Personalized? Be. It offers third-party mods and int? Integration Plugin f? R Social Engine. It helps to maximize the database? It f Social Engine? R SocialEngine th? Me and structure can k? Brought be personalized? To chart their own media concept in QC? ation site ever! or sites of R? seautage. The Bed rfnisse? The customers? Very personalized? S f? R R? Lay? their social Bed rfnisse?, since it is their online applications with no additional Dolphin. Is readily Dolphin is very flexible? Sr? Contraceptives adaptation. Dolphin is readily adapted perfectly? ? Construction of R? social networks, dating sites and web-site ever! Dolphin century, is it easy? d? and bend? g? rer dating sites, the R? social networks, online clubs, or the web site ever! s. Dolphin is supplied without that? Standard with the cat vid? o, Blockfl-run, vid player? o, forums, groups,? v? fined, then the messenger of the vid? o, bo? You vid letters, desktop application sharing? Bone, photo sharing, iPhone and more. YouTube, MySpace, Odeo, Flickr, Facebook and match – all in one, customizable and under your contr? The int? Gral. It is universal, free, open source software that will erm? Created the possibility for cr? St every type of community? Online. With big he sorts functionality? T? s k and options? can you d? rapid development w? throughout your site? unique, and r? ussia. Mindfire Solutions is a pioneer in the D? Dolphin CMS development. It? Earned comp too? A working knowledge in this area. Our team of d? Software Development has ann? It d’exp? Experience in Help erw? To produce hnten applications? Are up and projects in various sectors of the industry. Whether a commitment to service, whether the Gesch fte? Transparent or au? Ergew anything similar that it is the personalized customer communications? centric Mindfire has always displayed? the passion of the CR? first partnership long drive? e with the customer. Mindfire Solutions is a Certified Partner? Microsoft Gold, a D? Apple Developer Connection member of Prime Minister and business partnerships with big names such as de IBM, Adobe and others.

Social Networking Script by Using Drupal

Thinking of using a social network of their own? Planning for the success of giants such as Facebook and Orkut emulate? Now, who dares to stop you? As the legendary Mark Twain said: “Twenty years from now, you will be more disappointed by the things you have not done than by the ones you have made. So throw off the bowlines. Sail away from the port. Catch the trade winds in your sails. Explore. Dream. discovery. “All great ideas need a deep and the platform, which should materialize in reality. The first is to include all integrated and I can not in any way you carry this item. As the platform is, yes we can certainly consider how to build a platform for the successful launch of our dreams. So if the Constitution is a social networking site, what you in the eye. Well, that’s certainly help in script form of social networking. Drupal, a free, Open Source Content Management (CMS) use and can be used effectively to develop scripts social networking shop with interesting features that currently the most social-networking sites. Drupal is a powerful use of technology, has found increasing acceptance for the construction of various social community tools like blogs, discussion forums, chats, etc. The following modules can in practice during the implementation of a social networking script with Drupal: * Activity (Playlist that people do on a social networking site. Eg. Jim will be the last fan of Louis) * AppBar (A toolbar at the bottom of the window with links and messages based AJAX such as Facebook) Invite * (help in sending and tracking invitations are an important element in building a network) * Comment Notify (a utility for the audience alert and inform them where comments have been after their interaction on the left) * Content Construction Kit (CCK allows you to select any can do kind of content you add custom fields to nodes using a web browser) Private * Message (Messaging allows user to user)

How Google Social Search Helps SEO

www.google.com How Google Social Search Helps SEO is exciting for those who want to get first page placement on Google. Watch this video on How Google Social Search Helps SEO and share with your friends and businesses.

How Google Social Search Helps SEO

www.google.com How Google Social Search Helps SEO is exciting for those who want to get first page placement on Google. Watch this video on How Google Social Search Helps SEO and share with your friends and businesses.